Jessie Moore has been writing professionally for nearly two decades; for the past seven years, she's focused on writing, ghostwriting, and editing in the finance space. She is a Today Show and Publisher's Weekly-featured author who has written or ghostwritten 10+ books on a wide variety of topics, ranging from day trading to unicorns to plant care.
DJI is not publicly traded at this time. However, there are still ways for investors to gain indirect exposure to stocks in similar sectors.
Discover like-minded companies (and public companies with a connection to DJI) below. If you choose to invest in any of them, consider one of our favorite brokers — eToro. (Use that link for a $10 bonus — terms and conditions apply.)
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
DJI isn’t just the dominant force in today’s drone market — it created the consumer market for drones.
Founded in 2006, DJI took the lead in its industry early on — and hasn’t let go. Their dominance is best explained by a single statistic — DJI has a 76% share of the consumer drone market.
The company’s products have found wide-ranging applications, and the industry is poised to grow at a rapid pace.
The catch? The company’s sanctioned by the Treasury Department, on top of being a private enterprise, so getting access to DJI stock isn’t easy. Still interested in how to buy DJI stock? Keep reading to find out about the available options…
DJI: The Basics
Before we get into the ins and outs of how to buy DJI stock, let’s take a moment to go through some of the key factors regarding the drone industry’s trailblazer:
- DJI was founded by aerospace engineer Frank Wang in 2006 — and like all good startups, it began in a garage.
- Six years later, the Phantom 1, the first mass-market, ready-to-fly consumer drone took flight — pun intended.
- The company accounts for approximately 76% of the consumer drone market worldwide
- As of 2018, DJI had a $15 billion valuation.
- In 2021, the company reported revenue of $3.83 billion
- According to estimates from the Global Drone Market Report, the industry will increase in size to $55.8 billion by 2030, growing at a CAGR of 7.8%
- The company has raised $1.135 billion through 4 funding rounds.
Can You Buy DJI Stock? Is DJI Publicly Traded?
Long story short — no, at least not directly. If you’re wondering how to buy DJI stock, I’m going to have to disappoint you.
DJI is still a private company, so there’s no DJI stock symbol, and there isn’t a way to accurately measure DJI stock price.
Talks of an IPO were plentiful in 2018 when the company raised around $1 billion in funding. However, despite rumors, the company has never actually gone on record with plans to go public.
There are a few ways in which retail investors can capture some of the growth. Keep reading…
Who Owns DJI?
DJI was established in 2006 by Frank Wang. The company has raised over $1 billion in investments since then, with the list of investors including:
- Sequoia Capital China
- Accel
- Lighthouse Capital Management
- Brinc
- Kleiner Perkins
- Walden International
- Maison Capital
Does Sequoia Capital China Own DJI?
Nope, though they are an investor.
Like most big Chinese success stories, on top of private investments, the company has enjoyed funding and support from various state-owned or partially state-owned companies and investment groups in China, including:
- New China Life Insurance (NCI)
- Shanghai Venture Capital Company (SHVC)
- State Development and Investment Corporation (SDIC)
- China Chengtong Holdings Group
As well as funding from Singapore’s sovereign wealth fund, GIC Private Limited.
How to Invest in DJI Stock as a Retail Investor
Note: This article does not provide investment advice. The stocks listed should not be taken as recommendations. Your investments are solely your decisions.
The unfortunate answer to the question of how to buy DJI stock as a retail investor is that you can’t.
Typically, when a stock isn’t publicly traded, investors can gain exposure by going upstream — investing in the private equity companies that fund the business they are interested in.
That isn’t an option with DJI, as all of the companies that have taken part in funding rounds are privately held, at least as of 2023. That leaves you with two options…
DJI Partners
DJI has managed to strike up several key strategic partnerships with various high-profile companies, some of which are publicly traded.
- Microsoft (NASDAQ: MSFT) and DJI are collaborating on a variety of projects, primarily aimed at incorporating drones into industries such as agriculture and construction.
- Seagate (NASDAQ: STX) has also struck up a partnership with DJI. As flight times become longer (and image quality increases), the demand for data storage in the drone industry will only increase. Chart below.
Both of these are promising companies with a competitive edge, but investing in them is unlikely to recreate DJI’s rate of growth.
On top of that, the success or failure of these companies depends on a variety of factors — 99.9% of them having nothing to do with DJI.
Still, we’re on the right track here…
Drone Companies + Services
This avenue is by far the most promising. While DJI stock might not be up for sale at the moment, the fact remains that the company is driving drone adoption worldwide.
A rising tide lifts all boats – so plenty of drone companies that are publicly traded are poised to benefit from the waves that DJI is making. These companies fall into one of three categories:
Defense Contractors
In this arena, the premier players are well-established aerospace companies:
Of the three, Boeing has performed the best over a 1 year period.
Passenger Drones
As far as civilian applications go, passenger drones seem to be the area of most interest. In this area, Joby Aviation (NYSE: JOBY) and Ehang (NASDAQ: EH) are the most promising.
Ehang has performed better looking at a 1-year chart, but Joby is still a promising company.
Delivery and Logistics
This segment of the market is poised to be dominated by two household names – the artist formerly known as Google, Alphabet (NASDAQ: GOOGL), and Amazon (NASDAQ: AMZN). However, Google’s Wing division is far ahead of Amazon’s prime air.
How to Buy the DJI IPO
Here are the steps on how to buy DJI stock if and when it becomes available:
- Create or login to your brokerage account (if you don’t have one, we recommend eToro)
- Search for DJI
- Select how many shares you want to buy
- Place your order
- Monitor your trade
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
DJI Stock Price Chart
Since this isn’t a publicly traded company, I can’t give you a DJI stock price chart. What’s more, even speculating on DJI’s stock price at this time would be irresponsible.
But that doesn’t mean that we don’t have access to any pertinent data.
The chart above (courtesy of Drone Industry Insights) gives us a good overview of the market’s projected growth, divided by regions.
The largest share of expected growth has been forecast for Asia and Europe, which could be beneficial for DJI due to its dominance of the Asian market and lack of European sanctions.
Although the chart above focuses only on the commercial drone market, it is still noteworthy that we’ve seen a 21-fold increase in revenue over just 9 years
And last but not least, since so much of this article has touched on defense contractors and objectionable uses, I’ll leave you with a slightly more optimistic chart.
In 2021, more than 134 thousand DJI drones were used for agriculture, having completed agricultural missions covering 66.7 million hectares of land.
Although military use might get the most coverage, this technology has the potential to impact various industries. As the numbers show, that has already begun.
While I may not have answered how to buy DJI stock, hopefully, I’ve given retail investors some great ideas.
FAQs:
How to buy DJI stock?
DJI stocks aren’t publicly traded - however, investing in competitors, VC, and private equity firms that have invested in DJI, or gaining exposure to related industries and services can help you capture some of the growth associated with the company.
How much is DJI stock?
DJI stock isn’t publicly traded, so there is no way to accurately gauge DJI stock price - at least for the time being.
What is DJI stock symbol?
DJI hasn’t gone public as of Q2 2023, so there is currently no DJI stock symbol on any of the world’s stock exchanges.
Who owns DJI stock?
Apart from the founder, Frank Wang, DJI stock is also held by Lighthouse Capital Management, Walden International, Accel, and Sequoia Capital China, along with several more private equity and venture capital companies.
Where to Invest $1,000 Right Now?
Did you know that stocks rated as "Buy" by the Top Analysts in WallStreetZen's database beat the S&P500 by 98.4% last year?
Our April report reveals the 3 "Strong Buy" stocks that market-beating analysts predict will outperform over the next year.
