How To Buy Fanatics Stock in 2025

With big backers like BlackRock and a valuation in the billions, Fanatics has become a hotspot for people who want sports swag. No matter your fave sports team, Fanatics aims to fuel fans’ passion.

With such a big following, you might be curious about how to buy Fanatics stock and take advantage of its position in the sports market. 

Although it is possible to buy Fanatics stock, you won’t find it with a simple search for the Fanatics stock symbol. (Sorry.)

Below, we’ll dig deeper into how to buy Fanatics stock so you can better understand how to snatch these sporty shares. 

Can You Buy Fanatics Stock? Is Fanatics Publicly Traded?

First, the bad news. Fanatics is a private company, so as a retail investor, you can’t buy Fanatics stock on the public market. 

Despite rumors of a Fanatics stock IPO, there’s no official word on when we’ll see a Fanatics stock symbol on equity trading platforms. 

However, there are ways for accredited investors to get Fanatics stock without waiting for an IPO date. 

How to Buy Fanatics as an Accredited Investor

Fanatics is not publicly traded, but accredited investors can invest in private companies, including Fanatics, through Hiive.

Hiive is a marketplace that connects shareholders of private, VC-backed companies who want to sell their pre-IPO shares to accredited investors. 

With no buying fees for secondary trades, the ability to negotiate, and a robust marketplace with thousands of companies, Hiive is a great way to invest in companies before they IPO. 

Sign up with Hiive, check out Fanatics, add it to your watchlist, and get notified about any new listings and trades.

How to Buy Fanatics as a Retail Investor

Sorry sports fans, but retail investors can’t buy Fanatics stock. 

As a private company, Fanatics only swaps shares behind closed doors with company insiders, private investment firms, and accredited investors. 

Barring a Fanatics stock IPO in the near future, there’s no way for retail investors to add Fanatics to their portfolios. However, by exploring the company a bit more, we may unlock some clues as to how to potentially benefit from the company’s ascent. 

Who Owns Fanatics?

Since Fanatics is a private company, we don’t know the exact breakdown of company ownership.

However, it makes sense to research a private company’s founders and C-suite whenever trying to guess ownership rights. 

In the case of Fanatics, Michael Rubin fills both of these roles. 

Although Rubin has been capturing spicy headlines for his star-studded parties, he’s a serious businessman with a lot of Fanatics stock.

Fanatics has also held many fundraising rounds with entities as big as BlackRock (NYSE: BLK), Fidelity, and SoftBank over the years. 

As a big name sports brand, it makes sense that many pro sports organizations also have a stake in Fanatics stock. 

A few official partners on Fanatics’ website include the MLB, NFL, NBA, and NHL. 

Does BlackRock Own Fanatics?

As the world’s largest asset manager, it’s understandable why some people get paranoid that BlackRock owns everything it touches. 

While it’s true that BlackRock has a stake in Fanatics, it doesn’t own the company. 

Ownership of Fanatics is spread between multiple entities, including the founder and CEO Michael Rubin, other investment and VC firms, and pro sport organizations. 

So, although BlackRock has sway in the Fanatics boardroom, it’s not the only player on the court. 

Alternatives to Fanatics for Retail Investors

What are retail investors to do if they’re fanatical about getting Fanatics exposure?

While you can’t buy Fanatics stock outright, you could get indirect exposure to this company’s niche.

While no business offers everything on Fanatics, there are ways to play different aspects of Fanatics’ ecosystem.  

For example, you could focus on the sporting apparel aspect of Fanatics’ portfolio with a sportswear superstar like Nike (NYSE: NKE). Unfortunately, now may not be the time to invest — NKE currently has a D (Sell) rating according to our Zen Ratings system, which evaluates 115 factors proven to drive stock growth.

That said, among the Component Grades that shape the overall score, NKE does enjoy an above-average score for Safety. While we wouldn’t suggest investing in a stock rated Sell, it may be worth adding to your watchlist to see if it gets a Zen Rating upgrade.

Along similar lines, you might consider following other names like Under Armour (NYSE: UAA) and Lululemon (NASDAQ: LULU). Neither are currently rated Buy, but the markets have been volatile in recent memory — so things could change fast.

Alternatively, you might prefer buying into a sports retailer. 

For example, consider looking into Dick’s Sporting Goods (NYSE: DKS) to get involved in this field from a different angle. Here’s the chart for DKS, courtesy TradingView:

Lastly, you could target the sports betting business at Fanatics. DraftKings (NASDAQ: DKNG) is one example of a publicly traded company that will get you into this space. 

Once again, we don’t suggest investing in stocks that don’t have an A or B rating. However, you may want to consider adding some of the above stocks to your watchlist to see if they get a Zen Rating upgrade.

How to Buy the Fanatics IPO

There are rumors of a Fanatics stock IPO, but no official word at the time of writing. 

However, if news breaks of a Fanatics IPO, here are the steps you’ll need to take to get shares: 

1. Create or login to your brokerage account (if you don’t have one, we recommend eToro)
2. Search for Fanatics 
3. Select how many shares you want to buy
4. Place your order
5. Monitor your trade

Fanatics Stock Price Chart

Since Fanatics is a privately held company, you won’t find a Fanatics stock price chart online. 

However, you could review the latest info on how Fanatics shares are trading on the private market with a Hiive account to get a sense of its current valuation.

Alternatively, you could research stocks and ETFs associated with pro sports apparel or betting. 

While looking at stocks like Nike (NYSE: NKE), Dick’s Sporting Goods (NYSE: DKS), and DraftKings (NASDAQ: DKNG) won’t tell you the price of Fanatics shares, it gives you a sense of the industry’s performance. 

Conclusion

If you’re a retail investor who’s also a fan of Fanatics, there’s no way to buy this brand just yet.  

Currently, Fanatics is a private company, so retail investors won’t find Fanatics shares on their favorite brokerage platform.

However, accredited investors can buy Fanatics shares—and those of many other private companies—by signing up for the pre-IPO platform Hiive. 

Check out Hiive today on this link. 

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