How to Buy Starbucks Stock
Starbucks Corp
Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of specialty coffee worldwide. The company operates through three segments: North America, International, and Channel Development.
Starbucks stock last closed at $77.85, up 3.41% from the previous day, and has decreased 26.34% in one year. It has underperformed other stocks in the Restaurants industry by 0.56 percentage points. Starbucks stock is currently +8.43% from its 52-week low of $71.80, and -27.69% from its 52-week high of $107.66.
At the moment, there are 1.13B SBUX shares outstanding. The market capitalization of SBUX is $88.18B. In the past 24 hours, 14.37M SBUX shares were traded.
How to Buy Starbucks Stock
Not sure how to invest in Starbucks stock? Here's how.
- Figure out where to buy Starbucks stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you choose where to buy Starbucks stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Choose your method of payment and add your details.
- Evaluate Starbucks stock: The Starbucks ticker symbol is SBUX. Is Starbucks stock a good investment? Should you buy shares of SBUX? How do SBUX's underlying business fundamentals look? Do top analysts think Starbucks is a good buy? Why has SBUX's stock price moved recently? (Hint: Our stock market research tools can help you understand if SBUX is a good stock to buy).
- Place your SBUX purchase: Decide if you will purchase SBUX shares at the current market price or use a limit order to purchase SBUX stock at a given price.
- Get updates on your investment in SBUX: Create a watchlist to keep track of your new investment in Starbucks stock.
Step 1: Figure out where to buy Starbucks stock
You will need an online brokerage account in order to access the NASDAQ market and buy SBUX shares.
Our preferred brokerage: eToro
Based on our experience, eToro is the best stock brokerage. eToro gives you:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
- Access to global financial markets: From Tech to Healthcare, New York to Hong Kong — you can fill your portfolio with stocks from the world's leading stock exchanges.
- Social investing: eToro has a community with more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of stock by signing up for an account with eToro now.
Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the best brokerage, it's time to fill out some personal info so you can invest in SBUX today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to start your new brokerage account.
- Send your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've filled out your info on the highest rated app to buy and sell stocks, you can securely and quickly fund your account:
Watch the walkthrough below if you need help depositing money into your brokerage account.
Step 4: Evaluate Starbucks stock
Once you have chosen the best place to buy Starbucks stock, it's critical to research their stock before you buy, so you can understand the risk as well as the opportunity.
Starbucks stock at a glance
Fundamentals of Starbucks
WallStreetZen was created to help everyday investors do better fundamental analysis.
You can view all of the due diligence checks on SBUX's stock page.
Is SBUX stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge SBUX's fair value.
Using relative valuations metrics:
- SBUX may be undervalued based on its P/E ratio of 21.33x, relative to Restaurants industry P/E ratio of 41.55x
- SBUX may be overvalued based on its PEG ratio of 2.82x
You can access additional valuation analysis on SBUX's stock here.
Is SBUX a healthy company?
Pros:
- SBUX's operating cash flow of $6.54B allows it to safely service it's debt of $25.18B.
- SBUX earnings of $5.99B is not sufficient to cover its interest payments.
- SBUX profit margin has gone up from 10.5% to 11.4% in the past year.
Cons:
- There are more long-term liabilities than short-term assets on the SBUX balance sheet.
- There are more short-term liabilities than short-term assets on the SBUX balance sheet.
- SBUX debt to equity ratio of -4.47 is negative.
- Total SBUX debt is still negative.
Do Wall Street analysts think it's a good time to buy Starbucks stock
Out of 19 sell side analysts who give forecasts on SBUX, the consensus analyst rating on SBUX is a Buy
It's important to note that analyst forecasts are not stock recommendations, nor are they investment advice.
Latest SBUX Analyst Recommendations
Dennis Geiger, a top 10% analyst from UBS maintains SBUX with a hold rating and lowers their SBUX price target from $95.00 to $85.00, on May 1, 2024.
David Palmer, a top 15% analyst from Evercore ISI Group maintains SBUX with a buy rating and lowers their SBUX price target from $120.00 to $92.00, on May 1, 2024.
Andy Barish, a top 20% analyst from Jefferies maintains SBUX with a hold rating and lowers their SBUX price target from $94.00 to $84.00, on May 1, 2024.
Chris O'Cull, a top 11% analyst from Stifel Nicolaus maintains SBUX with a hold rating and lowers their SBUX price target from $90.00 to $80.00, on May 1, 2024.
Peter Saleh, a top 13% analyst from BTIG maintains SBUX with a strong buy rating and lowers their SBUX price target from $115.00 to $100.00, on May 1, 2024.
BTIG's Peter Saleh lowered their price target on Starbucks (NASDAQ: SBUX) by 13% from $115 to $100 on 2024/05/01. The analyst maintained their Strong Buy rating on the stock.
Q2 2024 was "the weakest quarter in recent history" for Starbucks, with traffic falling significantly as a result of a value-oriented customer pullback, Saleh highlighted after assessing the company's quarterly results, reported on 2024/04/30.
With temporary variables like weather impacting the numbers, the analyst said they continue to see Starbucks as a globally recognized brand with solid economics, no direct competitors, and a highly attractive client base.
Earnings Report
For Q2 2024, Starbucks reported:
- EPS of $0.68, which missed the Zacks Consensus Estimate of $0.79 and, by 8.1%, Q2 2023’s $0.74.
- Revenue of $8.56B, which missed the Zacks Consensus Estimate of $9.140B and, by 1.8%, Q2 2023’s $8.72B.
Management did not provide financial guidance in its press release or earnings call.
CEO Laxman Narasimhan commented: “In a highly challenged environment, this quarter's results do not reflect the power of our brand, our capabilities, or the opportunities ahead.
“It did not meet our expectations, but we understand the specific challenges and opportunities immediately in front of us.
“We have a clear plan to execute, and the entire organization is mobilized around it.
“We are very confident in the long term and know that our Triple Shot Reinvention with Two Pumps strategy will deliver on the limitless potential of this brand.”
CFO Rachel Ruggeri added, “While it was a difficult quarter, we learned from our own underperformance and sharpened our focus with a comprehensive roadmap of well-thought-out actions making the path forward clear.
“On this path, we remain committed to our disciplined approach to capital allocation as we navigate this complex and dynamic environment.”
You can dive deeper into what analysts are projecting on the Starbucks stock forecast page.
SBUX Momentum
SBUX Revenue
Last year, SBUX earnings were $4.16B. During the last five year, SBUX's earnings have increased by 9.21% per year. This was slower than the Restaurants industry average of 15.32%.
Last year, SBUX revenue was $36.53B. In the past five year, SBUX's revenue has increased by 7.41% per year. This was slower than the Restaurants industry average of 8.3%.
Dive into SBUX's earnings and revenue performance here.
Who is buying/selling SBUX?
In the past year, executives and large shareholders at SBUX have sold more shares than they have bought.
Bradley E. Lerman, evp chief legal officer of SBUX, was the latest SBUX insider to sell. They sold $72,066.40 worth of SBUX stock on May 15, 2024.
Learn more about who owns SBUX shares here.
Can I rely on SBUX as an income stream?
Starbucks pays a dividend of 2.88%, compared to the Restaurants industry's average dividend yield of 3.15%. If you owned $1,000 worth of SBUX stock, you would have been paid $28.77 in the past year.
Starbucks dividend payments have consistently grown over the past decade and have remained stable.
Find more data about Starbucks dividend yield and history here.
SBUX Social Trading Data
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your SBUX purchase
There are two main options:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally sufficient. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a specific price limit, place a limit order.
Press the Open button and your broker will place the order.
If you want additional assistance investing in stocks on eToro, watch the helpful video below:
Step 6: Get updates on your investment in SBUX
Now that you own some SBUX stock, you'll want to keep up with your shares.
Add SBUX to a watchlist to see the latest developments about your SBUX stock.
SBUX Feed
How to Buy Stock in Starbucks
To summarize, here are the 6 steps you need to take to buy Starbucks stock right now:
- Figure out where to buy Starbucks stock
- Create your brokerage account
- Deposit funds into your investment account
- Evaluate Starbucks stock
- Place your SBUX purchase
- Get updates on your investment in SBUX
If you are looking for a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get updates on your new investment in Starbucks, click the button below.
Trending "How To" Guides
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.