How to Buy Alaska Air Group Stock

Alaska Air Group Inc

Alaska Air Group is a airline company located in Washington, United States, which is part of the Industrials sector, and is traded under the ticker ALK on the NYSE exchange.

Alaska Air Group stock last closed at $43.68, down 3.32% from the previous day, and has decreased 4.06% in one year. It has overperformed other stocks in the Airlines industry by 0.09 percentage points. Alaska Air Group stock is currently +33.9% from its 52-week low of $32.62, and -44.06% from its 52-week high of $78.08.

At the moment, there are 123.08M shares of ALK outstanding. The market capitalization of ALK is $5.38B. In the last 24 hours, 1.75M ALK shares were traded.

How to Buy Alaska Air Group Stock

Wondering how to invest in Alaska Air Group stock? Here's how.

  1. Choose where to buy Alaska Air Group stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you figure out where to buy Alaska Air Group stock.
  2. Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Deposit funds into your brokerage account: Select your payment method and add your information.
  4. Analyze Alaska Air Group stock: The Alaska Air Group ticker symbol is ALK. Is Alaska Air Group stock a good investment? Should you buy shares of ALK? How do ALK's underlying business fundamentals look? Do top analysts think Alaska Air Group is a good buy? Why has ALK's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if ALK is a good stock to buy).
  5. Make your ALK purchase: Decide if you will purchase ALK shares at the current market price or use a limit order to purchase ALK shares at a particular price.
  6. Keep an eye on your ALK investment: Create a watchlist to monitor your new investment in Alaska Air Group stock.

Step 1: Choose where to buy Alaska Air Group stock

You need an online brokerage account to access the NYSE market and buy ALK shares.

A brokerage account allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've selected your brokerage, the next step is to fill out some personal info so you can buy ALK today.

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  1. Send your application by pressing the "Create Account" button.
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Step 3: Deposit funds into your brokerage account

Now that you have filled out your info on apps for stock market, your next step is to transfer the money for your investment:

Watch the tutorial below if you need help transferring money into your new brokerage account.

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Step 4: Analyze Alaska Air Group stock

Once you have identified the best place to buy Alaska Air Group stock, it's absolutely critical to analyze their stock before you invest, so you can wrap your head around the risk as well as the opportunity.

Alaska Air Group Numbers

ALK Price
$43.68
1w %
-2.95%
1y %
-4.06%
5y %
54.4%
P/E
13.96x
P/B
1.23x
P/S
0.47x
PEG
0.29x
Revenue
$11.74B
Earnings
$395.00M
Fore. Rev. Growth
15.47%
Fore. Earn. Growth
53.96%
Market Cap
$5.38B
Next Earnings
N/A
Next Dividend
N/A

Alaska Air Group Due Diligence Checks

WallStreetZen was created to help everyday investors perform more accurate fundamental analysis in less time.

You can see all of the due diligence checks on ALK's stock page.

How is ALK stock valued?

Investors use many financial metrics, analyses, models, and charts to gauge ALK's intrinsic value.

Using relative valuations metrics:

  • ALK may be overvalued based on its P/E ratio of 13.96x, relative to Airlines industry P/E ratio of 11.13x
  • ALK may be undervalued based on its P/B ratio of 1.23x, relative to Airlines industry P/B ratio of 2.4x
  • ALK could be undervalued based on its PEG ratio of 0.29x

You can do more valuation research on ALK's stock here.

ALK Financial Health Summary

Passed Health Checks:

  • ALK's operating cash flow of $1.46B allows it to safely service it's debt of $6.39B.
  • ALK profit margin has gone up from 2.3% to 3.4% in the past year.

Failed Health Checks:

  • There are more short-term liabilities than short-term assets on the ALK balance sheet.
  • There are more long-term liabilities than short-term assets on the ALK balance sheet.
  • ALK earnings of $716.00M is not sufficient to cover its interest payments.
  • Total ALK debt is higher than 5 years ago, relative to shareholder equity.
  • ALK has a relatively high debt to equity ratio of 3.52.

Is ALK stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 9 sell side analysts who research ALK, the consensus analyst rating on ALK is a Strong Buy

It's important to keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.

Latest ALK Analyst Recommendations

Jamie Baker, a top 25% analyst from JP Morgan maintains ALK with a strong buy rating and raises their ALK price target from $85.00 to $89.00, on Mar 3, 2025.

JP Morgan's Jamie Baker raised their price target on Alaska Air Group (NYSE: ALK) by 4.7% from $85 to $89 on 2025/03/03. The analyst maintained their Strong Buy rating on the stock.

Baker predicted Alaska Air Group "will reliably be lumped into the Legacy peer group and should trade with a valuation as such."

Catherine O'Brien, a bottom 7% analyst from Goldman Sachs maintains ALK with a strong buy rating and raises their ALK price target from $70.00 to $79.00, on Jan 14, 2025.

Ravi Shanker, a bottom 2% analyst from Morgan Stanley maintains ALK with a strong buy rating and raises their ALK price target from $70.00 to $90.00, on Dec 11, 2024.

Conor Cunningham, a top 33% analyst from Melius Research upgrades ALK to a strong buy rating and announces their ALK price target of $56.00, on Oct 28, 2024.

You can dig deeper into what analysts are forecasting on the Alaska Air Group stock forecast page.

ALK Momentum

SMA10
44.98
SMA20
47.71
SMA50
58.35
SMA100
61.37
SMA200
51.46
MACD
-3.65
MACD Signal
-4.05
MACD Histogram
0.4
RSI
37.81
Stochastic %K
37.69
Stochastic %D
38.81
StochRSI %K
74.38
StochRSI %D
76.34

ALK Growth Numbers

Last year, ALK earnings were $395.00M. In the past 5 year, ALK's earnings have increased by -12.89% per year. This was slower than the Airlines industry average of -5.4%.

Last year, ALK revenue was $11.74B. In the past five year, ALK's revenue has grown by 5.97% per year. This was slower than the Airlines industry average of 10.92%.

Dive into ALK's earnings and revenue performance here.

Who is buying/selling ALK?

In the past 12 months, executives and large shareholders at ALK have sold more shares than they have bought.

Jason M. Berry, EVP AAG Cargo Pres Horizon of ALK, was the latest ALK insider to sell. They sold $8,984.50 worth of ALK stock on Mar 20, 2025.

Research more about who owns ALK stock here.

Can I get consistent income from ALK stock?

No, Alaska Air Group doesn't provide an income stream by paying out dividends.

ALK Social Trading Data

One of the reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to see what other investors have to say.

Step 5: Make your ALK purchase

You have two main types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are generally fine.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to ensure you're buying or selling at a given price, place a limit order.

Press the Open Trade button and your broker will place your order.

If you need additional help investing in stocks on eToro, watch the how to video below:

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Step 6: Keep an eye on your ALK investment

Now that you own some ALK stock, you'll want to keep up with your new investment.

Make a watchlist to monitor your ALK stock.

ALK Feed

How to Buy Stock in Alaska Air Group

To summarize, here are the 6 steps to buy Alaska Air Group stock:

  1. Choose where to buy Alaska Air Group stock
  2. Sign up for your brokerage account
  3. Deposit funds into your brokerage account
  4. Analyze Alaska Air Group stock
  5. Make your ALK purchase
  6. Keep an eye on your ALK investment

If you require a brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest news on your new investment in Alaska Air Group, create a watchlist today.

NYSE: ALK
$43.68-1.50 (-3.32%)
Updated Apr 21, 2025
Open eToro Account
Your capital is at risk.
NYSE: ALK
$43.68-1.50 (-3.32%)
Updated Apr 21, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Alaska Air Group share?

As of Apr 21, 2025, it costs $43.68 to buy one share of Alaska Air Group stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.229 shares of ALK.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Alaska Air Group stock?

According to 9 Wall Street analysts who monitor Alaska Air Group, their consensus recommendation is to buy Alaska Air Group stock.

What is the best way to buy Alaska Air Group stock?

One way to place an order for Alaska Air Group stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.