How to Buy Ally Financial Stock

Ally Financial Inc

Ally Financial is a credit service company located in Michigan, United States, which is part of the Financial Services sector, and is traded under the ticker ALLY on the NYSE exchange.

Ally Financial stock last closed at $30.09, down 4.87% from the previous day, and has decreased 24.28% in one year. It has underperformed other stocks in the Credit Services industry by 0.31 percentage points. Ally Financial stock is currently +1.93% from its 52-week low of $29.52, and -33.81% from its 52-week high of $45.46.

There are currently 307.11M ALLY shares outstanding. The market cap of ALLY is $9.24B. In the past 24 hours, 4.92M ALLY shares were traded.

How to Buy Ally Financial Stock

Wondering how to invest in Ally Financial stock? Here's how.

  1. Choose where to buy Ally Financial stock: You need to pick a stock brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you figure out where to buy Ally Financial stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Put funds into your investment account: Choose your payment method and add your info.
  4. Evaluate Ally Financial stock: The Ally Financial ticker symbol is ALLY. Is Ally Financial stock a good investment? Should you buy shares of ALLY? How do ALLY's underlying business fundamentals look? Do top analysts think Ally Financial is a good buy? Why has ALLY's stock price moved recently? (Hint: Our stock market research tools can help you figure out if ALLY is a good stock to buy).
  5. Execute your ALLY buy order: Decide if you will purchase ALLY shares at the current market price or use a limit order to purchase ALLY shares at a particular price.
  6. Monitor your ALLY position: Create a watchlist to track your investment in Ally Financial shares.

Step 1: Choose where to buy Ally Financial stock

You will need an online brokerage account to access the NYSE market and buy ALLY shares.

A brokerage account is an investment account that allows you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've picked your brokerage, you need to fill out some personal info so you can buy ALLY stock today.

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  2. Enter your personal details to start a new brokerage account.
  1. Submit your info by hitting the "Create Account" button.
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Step 3: Put funds into your investment account

Now that you've filled out your info on the best free stock trading app, you can securely and quickly fund your account:

Watch the walkthrough below if you need help depositing money into your new brokerage account.

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Step 4: Evaluate Ally Financial stock

Once you have decided on the best place to buy Ally Financial stock, it's very important to research their stock prior to investing, so you can understand the risk as well as the opportunity.

Ally Financial Numbers

ALLY Price
$30.09
1w %
-6.58%
1y %
-24.28%
5y %
112.2%
P/E
16.53x
P/B
0.66x
P/S
1.13x
PEG
0.25x
Revenue
$8.18B
Earnings
$558.00M
Fore. Rev. Growth
5.71%
Fore. Earn. Growth
73.56%
Market Cap
$9.24B
Next Earnings
N/A
Next Dividend
N/A

ALLY Overview

WallStreetZen was designed to help average investors perform more accurate fundamental analysis in less time.

You can see all of the due diligence checks on ALLY's stock page.

Is ALLY stock undervalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge ALLY's fair value.

Using relative valuations measures:

  • ALLY may be undervalued based on its P/E ratio of 16.53x, relative to Credit Services industry P/E ratio of 27.8x
  • ALLY could be undervalued based on its P/B ratio of 0.66x, relative to Credit Services industry P/B ratio of 5.03x
  • ALLY could be undervalued based on its PEG ratio of 0.25x

You can do additional valuation research on ALLY's stock here.

ALLY Financial Summary

Passed Financial Due Diligence Checks:

  • ALLY earnings of $725.00M is not sufficient to cover its interest payments.
  • ALLY's operating cash flow of $4.53B allows it to safely service it's debt of $19.12B.

Failed Financial Due Diligence Checks:

  • ALLY profit margin has gone down from 10.3% to 6.8% in the past year.
  • ALLY has a relatively high debt to equity ratio of 12.8.
  • Total ALLY debt is higher than 5 years ago, relative to shareholder equity.

Is ALLY stock a Buy, Hold, or Sell, according to analysts?

Out of 13 sell side analysts who give forecasts on ALLY, the consensus analyst rating on Ally Financial is a Buy

Please note that analyst forecasts are not recommendations, nor are they financial advice.

Most Recent ALLY Analyst Upgrades/Downgrades

David Smith, a bottom 20% analyst from Truist Securities maintains ALLY with a strong buy rating and lowers their ALLY price target from $47.00 to $45.00, on Apr 4, 2025.

Ryan Nash, a top 17% analyst from Goldman Sachs maintains ALLY with a strong buy rating and raises their ALLY price target from $45.00 to $50.00, on Apr 1, 2025.

Betsy Graseck, a bottom 11% analyst from Morgan Stanley maintains ALLY with a strong buy rating and raises their ALLY price target from $41.00 to $45.00, on Jan 23, 2025.

Karl Shepard, a bottom 14% analyst from RBC Capital maintains ALLY with a buy rating and raises their ALLY price target from $41.00 to $45.00, on Jan 23, 2025.

John Hecht, a bottom 13% analyst from Jefferies maintains ALLY with a hold rating and raises their ALLY price target from $35.00 to $40.00, on Jan 23, 2025.

You can dig deeper into what analysts are forecasting on the Ally Financial stock forecast page.

ALLY Momentum

SMA10
31.79
SMA20
34
SMA50
35.32
SMA100
36.4
SMA200
37.36
MACD
-1.26
MACD Signal
-1.01
MACD Histogram
-0.25
RSI
33.86
Stochastic %K
21.74
Stochastic %D
27.75
StochRSI %K
34.5
StochRSI %D
39.83

How are ALLY Revenues/Earnings doing?

Last year, ALLY earnings were $558.00M. In the last 5 year, ALLY's earnings have gone up by -16.03% per year. This was slower than the Credit Services industry average of 12.48%.

Last year, ALLY revenue was $8.18B. Over the last five year, ALLY's revenue has increased by 5.05% per year. This was slower than the Credit Services industry average of 9.71%.

Dive into ALLY's earnings and revenue performance here.

Who is buying/selling ALLY?

In the past 12 months, insiders at ALLY have bought more shares than they have sold.

David J. Debrunner, VP CAO Controller of ALLY, was the latest ALLY insider to buy. They bought $382,514.58 worth of ALLY shares on Feb 4, 2025.

Get more info about who owns ALLY shares here.

Can I get consistent income from ALLY stock?

No, Ally Financial doesn't provide an income stream by paying out dividends.

ALLY Social Trading Data

One of the reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to see what other community members have to say.

Step 5: Execute your ALLY buy order

You have two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best available price.
    Market orders are generally fine for most investors.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to make sure you're buying or selling at an exact price, place a limit order.

Click the Open button and eToro will execute the order.

If you want additional assistance buying stocks on eToro, click the how to video below:

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Step 6: Monitor your ALLY position

Now that you own some ALLY stock, you'll want to keep up with your new company.

Create a watchlist to track your ALLY stock.

ALLY Feed

How to Buy Stock in Ally Financial

To reiterate, here are the 6 steps you need to take to buy Ally Financial stock right now:

  1. Choose where to buy Ally Financial stock
  2. Sign up for a brokerage account
  3. Put funds into your investment account
  4. Evaluate Ally Financial stock
  5. Execute your ALLY buy order
  6. Monitor your ALLY position

If you need a online brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get the latest scoop on your investment in Ally Financial, add ALLY to your watchlist below.

NYSE: ALLY
$30.09-1.54 (-4.87%)
Updated Apr 21, 2025
Open eToro Account
Your capital is at risk.
NYSE: ALLY
$30.09-1.54 (-4.87%)
Updated Apr 21, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Ally Financial share?

As of Apr 21, 2025, it costs $30.09 to buy one share of Ally Financial stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.332 shares of ALLY.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Ally Financial stock?

According to 13 Wall Street analysts who monitor Ally Financial, their consensus recommendation is to buy Ally Financial stock.

What is the best way to buy Ally Financial stock?

One way to place an order for Ally Financial stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.