How to Buy Baozun Stock

Baozun Inc

Baozun Inc. , through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China.

Baozun stock last closed at $2.24, down 0.22% from the previous day, and has decreased 4.89% in one year. It has underperformed other stocks in the Internet Retail industry by 0.34 percentage points. Baozun stock is currently +5.92% from its 52-week low of $2.11, and -48.91% from its 52-week high of $4.38.

As of Apr 17, 2025, there are 174.64M shares of BZUN outstanding. The market cap of BZUN is $129.98M. In the last 24 hours, 654,720 BZUN shares were traded.

How to Buy Baozun Stock

Wondering how to invest in Baozun stock? Here's how.

  1. Choose where to buy Baozun stock: You need to choose a stock brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you determine where to buy Baozun stock.
  2. Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Deposit money your brokerage account: Pick your payment method and add your details.
  4. Research Baozun stock: The Baozun ticker symbol is BZUN. Is Baozun stock a good investment? Should you buy shares of BZUN? How do BZUN's underlying business fundamentals look? Do top analysts think Baozun is a good buy? Why has BZUN's stock price moved recently? (Hint: Our stock research tools can help you evaluate if BZUN is a good stock to buy).
  5. Make your BZUN purchase: Decide if you will purchase BZUN shares at the current market price or use a limit order to purchase BZUN stock at a particular price.
  6. Get key alerts regarding your investment in BZUN: Create a watchlist to monitor your position in Baozun stock.

Step 1: Choose where to buy Baozun stock

You need an online brokerage account to access the NASDAQ market and buy BZUN shares.

A brokerage account is an investment account that allows you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our analysis, eToro is the best online stock brokerage. eToro gives you:

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Step 2: Create a brokerage account

Now that you've selected the right brokerage, it's time to fill out some personal information so you can invest in BZUN today.

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Step 3: Deposit money your brokerage account

Now that you have created your account on the best free stock trading app, you need to deposit funds:

Check out this video walkthrough if you need help transferring money into your new brokerage account.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Research Baozun stock

After you have figured out the best place to buy Baozun stock, it's absolutely critical to analyze their stock prior to investing, so you can comprehend the risk as well as the upside.

Baozun shares data

BZUN Price
$2.24
1w %
-1.97%
1y %
-4.89%
5y %
-92.77%
P/E
-5.25x
P/B
0.24x
P/S
0.1x
PEG
N/A
Revenue
$1.30B
Earnings
-$25.51M
Fore. Rev. Growth
N/A
Fore. Earn. Growth
N/A
Market Cap
$129.98M
Next Earnings
May 26, 2025
Next Dividend
N/A

BZUN Due Diligence Score

WallStreetZen was built to help average investors perform more in-depth fundamental analysis in minutes instead of hours.

You can view all of the due diligence checks on BZUN's stock page.

Is BZUN stock overvalued?

You can use many financial metrics, analyses, models, and charts to gauge BZUN's intrinsic value.

Using relative valuations methods:

  • BZUN may be undervalued based on its P/B ratio of 0.24x, relative to Internet Retail industry P/B ratio of 4.82x

You can access additional valuation research on BZUN's stock here.

How do BZUN Financials look?

Positive Health Checks:

  • Total BZUN debt is lower than 5 years ago, relative to shareholder equity.
  • BZUN profit margin has gone up from -3.2% to -2% in the past year.
  • There are more short-term assets than short-term liabilities on the BZUN balance sheet.
  • There are more short-term assets than long-term liabilities on the BZUN balance sheet.

Negative Health Checks:

  • BZUN has a relatively high debt to equity ratio of 1.13.

Is it a good time to buy BZUN stock, according to Wall Street analysts?

Out of 1 sell side analysts who give recommendations on BZUN, the consensus analyst rating on Baozun is a Strong Buy

It's important to keep in mind that analyst ratings are not recommendations, nor are they investment advice.

You can dive deeper into what analysts are projecting on the Baozun stock forecast page.

BZUN Trading Indicators

SMA10
2.29
SMA20
2.57
SMA50
3.06
SMA100
2.97
SMA200
2.85
MACD
-0.25
MACD Signal
-0.23
MACD Histogram
-0.01
RSI
28.2
Stochastic %K
18.4
Stochastic %D
18.77
StochRSI %K
44.94
StochRSI %D
39.56

Is BZUN Making Money?

Last year, BZUN revenue was $1.30B. Over the past five year, BZUN's revenue has gone up by 4.42% per year. This was slower than the Internet Retail industry average of 22.44%.

Learn more about BZUN's earnings and revenue performance here.

Are BZUN insiders buying or selling the stock?

Over the last year, insiders at BZUN have not bought or sold any shares.

Learn more about who owns BZUN shares here.

Does BZUN stock generate passive income?

No, Baozun doesn't provide an income stream by paying out dividends.

BZUN Social Trading Data

One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to see what other investors have to say.

Step 5: Make your BZUN purchase

You have two main options:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are generally the easiest way to buy.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a particular dollar amount, use a limit order.

Hit the Open button and your broker will execute your order.

If you need additional assistance investing in stocks on eToro, click the how to video below:

Open eToro Account

Step 6: Get key alerts regarding your investment in BZUN

Now that you own some shares in BZUN, you'll want to keep up with your investment.

Create a watchlist to get notified of the latest news about your BZUN stock.

BZUN Feed

How to Buy Stock in Baozun

To summarize, here are the 6 steps for buying Baozun stock:

  1. Choose where to buy Baozun stock
  2. Create a brokerage account
  3. Deposit money your brokerage account
  4. Research Baozun stock
  5. Make your BZUN purchase
  6. Get key alerts regarding your investment in BZUN

If you need a place to buy stocks, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest scoop on your new investment in Baozun, add BZUN to your watchlist by clicking the button below.

NASDAQ: BZUN
$2.24-0.01 (-0.22%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: BZUN
$2.24-0.01 (-0.22%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Baozun share?

As of Apr 17, 2025, it costs $2.24 to buy one share of Baozun stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $1, you can buy 0.447 shares of BZUN.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Baozun stock?

According to 1 Wall Street analysts who monitor Baozun, their consensus recommendation is to buy Baozun stock.

What is the best way to buy Baozun stock?

One way to place an order for Baozun stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.