How to Buy Bath & Body Works Stock

Bath & Body Works Inc

Bath & Body Works is a retail company located in Ohio, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker BBWI on the NYSE exchange.

Bath & Body Works stock last closed at $27.71, down 2.5% from the previous day, and has decreased 36.94% in one year. It has underperformed other stocks in the Specialty Retail industry by 0.45 percentage points. Bath & Body Works stock is currently +11.02% from its 52-week low of $24.96, and -47.7% from its 52-week high of $52.99.

There are currently 214.23M shares of BBWI outstanding. The market cap of BBWI is $5.94B. In the last 24 hours, 5.03M BBWI shares were traded.

How to Buy Bath & Body Works Stock

Not sure how to invest in Bath & Body Works stock? Here's how.

  1. Figure out where to buy Bath & Body Works stock: You need to pick a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you decide where to buy Bath & Body Works stock.
  2. Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Deposit funds into your brokerage account: Pick your payment method and add your information.
  4. Evaluate Bath & Body Works stock: The Bath & Body Works ticker symbol is BBWI. Is Bath & Body Works stock a good investment? Should you buy shares of BBWI? How do BBWI's underlying business fundamentals look? Do top analysts think Bath & Body Works is a good buy? Why has BBWI's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if BBWI is a good stock to buy).
  5. Place your BBWI trade: Decide if you will purchase BBWI shares at the current market price or use a limit order to purchase BBWI stock at a given price.
  6. Monitor your investment in BBWI: Create a watchlist to track your position in Bath & Body Works shares.

Step 1: Figure out where to buy Bath & Body Works stock

You will need a brokerage account in order to access the NYSE market and buy BBWI stock.

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Step 2: Sign up for a brokerage account

Now that you've chosen the best brokerage, the next step is to fill out some personal information so you are able to buy BBWI today.

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Step 3: Deposit funds into your brokerage account

Now that you've created your account on the best stock trading app, you can securely and quickly fund your account:

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Step 4: Evaluate Bath & Body Works stock

After you have figured out the best place to buy Bath & Body Works stock, it's crucial to evaluate their stock before you invest, so you can understand the risk as well as the opportunity.

Bath & Body Works quick stats

BBWI Price
$27.71
1w %
-3.28%
1y %
-36.94%
5y %
129.77%
P/E
7.65x
P/B
-4.29x
P/S
0.81x
PEG
1.3x
Revenue
$7.31B
Earnings
$798.00M
Fore. Rev. Growth
2.86%
Fore. Earn. Growth
5.9%
Market Cap
$5.94B
Next Earnings
N/A
Next Dividend
N/A

Bath & Body Works Due Diligence Score

WallStreetZen was built to help everyday investors do better fundamental analysis.

You can view all of the due diligence checks on BBWI's stock page.

Is BBWI stock undervalued?

Analysts use many financial metrics, analyses, models, and charts to gauge BBWI's true value.

Using relative valuations metrics:

  • BBWI could be undervalued based on its P/E ratio of 7.65x, relative to Specialty Retail industry P/E ratio of 25.07x
  • BBWI could be overvalued based on its PEG ratio of 1.3x

You can access additional valuation analysis on BBWI's stock here.

A quick look at BBWI Financials

Positive Financial Indicators:

  • There are more short-term assets than short-term liabilities on the BBWI balance sheet.

Negative Financial Indicators:

  • BBWI debt to equity ratio of -4.52 is negative.
  • There are more long-term liabilities than short-term assets on the BBWI balance sheet.
  • BBWI's operating cash flow of $886.00M allows it to safely service it's debt of $4.96B.
  • Total BBWI debt is still negative.
  • BBWI earnings of $1.34B is not enough to cover its interest payments.
  • BBWI profit margin has gone down from 11.8% to 10.9% in the past year.

Is it a good time to buy BBWI stock, according to Wall Street analysts?

Out of 12 Wall Street analysts who monitor BBWI, the consensus analyst rating on Bath & Body Works is a Strong Buy

It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.

Latest BBWI Analyst Recommendations

Mark Altschwager, a top 17% analyst from Baird maintains BBWI with a buy rating and raises their BBWI price target from $45.00 to $47.00, on Feb 28, 2025.

Dana Telsey, a bottom 4% analyst from Telsey Advisory Group maintains BBWI with a buy rating and maintains their BBWI price target from $43.00 to $43.00, on Feb 28, 2025.

Ike Boruchow, a top 7% analyst from Wells Fargo upgrades BBWI to a strong buy rating and raises their BBWI price target from $42.00 to $48.00, on Jan 10, 2025.

Jonna Kim, a top 38% analyst from TD Cowen maintains BBWI with a strong buy rating and raises their BBWI price target from $42.00 to $48.00, on Dec 12, 2024.

Gary Taylor, a bottom 9% analyst from TD Cowen maintains BBWI with a strong buy rating and raises their BBWI price target from $40.00 to $42.00, on Nov 26, 2024.

You can dive deeper into what analysts are saying on the Bath & Body Works stock forecast page.

Metrics for Advanced BBWI Traders

SMA10
27.68
SMA20
29.2
SMA50
32.44
SMA100
34.96
SMA200
33.52
MACD
-1.3
MACD Signal
-1.44
MACD Histogram
0.15
RSI
43.6
Stochastic %K
41.14
Stochastic %D
40.62
StochRSI %K
83.18
StochRSI %D
82.03

BBWI Revenue

Last year, BBWI earnings were $798.00M. During the last 4 year, BBWI's earnings have gone up by 4.46% per year. This was slower than the Specialty Retail industry average of 77.44%.

Last year, BBWI revenue was $7.31B. Over the last 5 year, BBWI's revenue has increased by 6.22% per year. This was slower than the Specialty Retail industry average of 8.52%.

Find out more about BBWI's earnings and revenue performance here.

Latest Insiders Trades at BBWI

In the past 12 months, executives and large shareholders at BBWI have sold more shares than they have bought.

Eva C. Boratto, Chief Financial Officer of BBWI, was the latest BBWI insider to sell. They sold $78,009.90 worth of BBWI stock on Mar 12, 2025.

Learn more about who owns BBWI stock here.

Can I rely on BBWI as an income stream?

Bath & Body Works pays a dividend of 2.17%, compared to the Specialty Retail industry's average dividend yield of 5.84%. If you owned $1,000 worth of BBWI stock, you would have been paid $21.65 in the past 12 months.

Bath & Body Works dividend payments have not consistently grown over the past decade and have not remained stable.

Get more info about Bath & Body Works dividend yield and history here.

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Step 5: Place your BBWI trade

You have two main options:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are mostly the easiest way to buy.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a particular price, place a limit order.

Press the Open Trade button and eToro will execute the order.

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Step 6: Monitor your investment in BBWI

Now that you own some shares in BBWI, you'll want to stay up-to-date on your investment.

Start a watchlist to get notified of the latest news about your BBWI stock.

BBWI Feed

How to Buy Stock in Bath & Body Works

To summarize, here are the 6 steps to buy Bath & Body Works stock:

  1. Figure out where to buy Bath & Body Works stock
  2. Sign up for a brokerage account
  3. Deposit funds into your brokerage account
  4. Evaluate Bath & Body Works stock
  5. Place your BBWI trade
  6. Monitor your investment in BBWI

If you are looking for a brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get notifications regarding your investment in Bath & Body Works, add BBWI to your watchlist by clicking the button below.

NYSE: BBWI
$27.71-0.71 (-2.5%)
Updated Apr 21, 2025
Open eToro Account
Your capital is at risk.
NYSE: BBWI
$27.71-0.71 (-2.5%)
Updated Apr 21, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Bath & Body Works share?

As of Apr 21, 2025, it costs $27.71 to buy one share of Bath & Body Works stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.361 shares of BBWI.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Bath & Body Works stock?

According to 12 Wall Street analysts who monitor Bath & Body Works, their consensus recommendation is to buy Bath & Body Works stock.

What is the best way to buy Bath & Body Works stock?

One way to place an order for Bath & Body Works stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.