How to Buy Booking Holdings Stock
Booking Holdings Inc
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking. com, which offers online accommodation reservations; Rentalcars.
Booking Holdings stock last closed at $3,772.85, up 0.74% from the previous day, and has increased 42.58% in one year. It has overperformed other stocks in the Travel Services industry by 0.01 percentage points. Booking Holdings stock is currently +53.56% from its 52-week low of $2,456.93, and -3.7% from its 52-week high of $3,918.00.
At the moment, there are 33.93M BKNG shares outstanding. The market capitalization of BKNG is $128.00B. In the past 24 hours, 208,639 BKNG shares were traded.
How to Buy Booking Holdings Stock
Wondering how to invest in Booking Holdings stock? Here's how.
- Decide where to buy Booking Holdings stock: You need to choose a stock brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you determine where to buy Booking Holdings stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Deposit money your brokerage account: Pick your payment method and add your details.
- Evaluate Booking Holdings stock: The Booking Holdings ticker symbol is BKNG. Is Booking Holdings stock a good investment? Should you buy shares of BKNG? How do BKNG's underlying business fundamentals look? Do top analysts think Booking Holdings is a good buy? Why has BKNG's stock price moved recently? (Hint: Our stock analysis website can help you decide if BKNG is a good stock to buy).
- Execute your BKNG trade: Decide if you will purchase BKNG shares at the current market price or use a limit order to purchase BKNG shares at a particular price.
- Get the latest scoop on your BKNG position: Create a watchlist to important updates regarding your investment in Booking Holdings stock.
Step 1: Decide where to buy Booking Holdings stock
You will need an online brokerage account in order to access the NASDAQ market and buy BKNG stock.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen your brokerage, you'll need to fill out some personal info so you are able to buy BKNG stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to create your new trading account.
- Submit your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you've filled out your info on the best stock app to use, your next step is to transfer the money for your investment:
Check out the tutorial below if you need help transferring funds into your new investment account.
Step 4: Evaluate Booking Holdings stock
After you have selected the best place to buy Booking Holdings stock, it's crucial to analyze their stock before you buy, so you truly understand the risk and opportunity.
Booking Holdings quick stats
Booking Holdings Overview
WallStreetZen was created to help part-time investors perform better fundamental analysis.
You can view all of the due diligence checks on BKNG's stock page.
Is BKNG stock properly valued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge BKNG's intrinsic value.
Using relative valuations metrics:
- BKNG may be overvalued based on its P/E ratio of 27.73x, relative to Travel Services industry P/E ratio of 27.72x
- BKNG could be overvalued based on its PEG ratio of 1.97x
You can access more valuation research on BKNG's stock here.
A look at BKNG Cashflows and Balance Sheet
Pros:
- BKNG's operating cash flow of $7.16B allows it to safely service it's debt of $17.46B.
- There are more short-term assets than long-term liabilities on the BKNG balance sheet.
- BKNG earnings of $7.04B is not enough to cover its interest payments.
- There are more short-term assets than short-term liabilities on the BKNG balance sheet.
Cons:
- Total BKNG debt is still negative.
- BKNG profit margin has gone down from 22.1% to 21.8% in the past year.
- BKNG debt to equity ratio of -7.84 is negative.
Is BKNG stock a Buy, Hold, or Sell, according to analysts?
Out of 21 Equities analysts who monitor BKNG, the consensus analyst rating on BKNG is a Strong Buy
It's important to note that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent BKNG Analyst Ratings
Doug Anmuth, a top 1% analyst from JP Morgan maintains BKNG with a strong buy rating and raises their BKNG price target from $3,950.00 to $4,025.00, on May 3, 2024.
JP Morgan's Doug Anmuth raised their price target on Booking Holdings (NASDAQ: BKNG) by 1.9% from $3,950 to $4,025 on 2024/05/03. The analyst maintained their Strong Buy rating on the stock.
Booking Holdings' results beat both guidance and consensus estimates, Anmuth highlighted following a review of the company's Q1 2024 print, released on 2024/05/02.
However, the analyst noted that management offered a "less optimistic" Q2 outlook and reaffirmed its FY 2024 guidance.
Looking ahead, demand is strong as the peak summer travel season approaches, and comps become more manageable in 2H, Anmuth added.
Earnings Report
For Q1 2024, Booking Holdings reported:
- EPS of $20.39, which beat the Zacks Consensus Estimate by 45.3% and, by 76%, Q1 2023’s $11.60.
- Revenue of $4.41B, which beat the Zacks Consensus Estimate of $4.25B and, by 16.9%, Q1 2023’s $3.78B.
- EBITDA of $898M, up 53% Y/Y.
- Room nights booked growth of 9%.
- Gross bookings growth of 10.4%.
For Q2 2024, management guided:
- Revenue growth of 4% to 6%.
- EBITDA to be between about $1.7 billion and $1.75 billion
- Room nights booked growth of 4% to 6%.
- Gross bookings growth of 3% to 5%.
CEO Glenn Fogel commented: "We are pleased to report a strong start to 2024 with Q1 Y/Y growth in room nights of 9%, revenue of 17%, and operating income of 76%, all of which were ahead of our prior expectations.
"As we continue our work to deliver a better planning, booking, and traveling experience for our travelers, we are seeing encouraging results at Booking.com with increasing direct mix, higher frequency, and more of our travelers moving into the upper Genius loyalty tiers."
Scott Devitt, a top 3% analyst from Wedbush reiterates BKNG with a buy rating and maintains their BKNG price target from $3,850.00 to $3,850.00, on May 3, 2024.
Tom White, a bottom 17% analyst from DA Davidson maintains BKNG with a strong buy rating and raises their BKNG price target from $4,100.00 to $4,150.00, on May 3, 2024.
Justin Post, a top 1% analyst from Bank of America maintains BKNG with a hold rating and raises their BKNG price target from $3,900.00 to $3,950.00, on May 3, 2024.
Naved Khan, a top 11% analyst from B. Riley Securities initiates coverage on BKNG with a strong buy rating and announces their BKNG price target of $4,400.00, on Apr 3, 2024.
You can dive deeper into what analysts are saying on the Booking Holdings stock forecast page.
BKNG Momentum
BKNG Growth Numbers
Last year, BKNG earnings were $4.80B. Over the past 5 year, BKNG's earnings have gone up by 8.86% per year. This was slower than the Travel Services industry average of 42.82%.
Last year, BKNG revenue was $22.00B. In the past five year, BKNG's revenue has grown by 8.79% per year. This was slower than the Travel Services industry average of 40.46%.
Dig into BKNG's earnings and revenue performance here.
Latest Insiders Trades at BKNG
In the past year, insiders at BKNG have sold more shares than they have bought.
Paulo Pisano, CHIEF HUMAN RESOURCES OFFICER of BKNG, was the latest BKNG insider to sell. They sold $1,079,090.78 worth of BKNG shares on May 8, 2024.
Get more info about who owns BKNG shares here.
Does BKNG stock generate passive income?
Booking Holdings pays a dividend of 0.23%, compared to the Travel Services industry's average dividend yield of 2.13%. If you owned $1,000 of BKNG stock, you would have been paid $2.32 in the past year.
Dig into more analysis about Booking Holdings dividend yield and history here.
BKNG Social Trading Data
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Execute your BKNG trade
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly the best for newer investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a given dollar amount, place a limit order.
Press the Open Trade button and eToro will execute the order.
If you want more info about investing in stocks on eToro, watch the how to video below:
Step 6: Get the latest scoop on your BKNG position
Now that you own some BKNG shares, you'll want to stay up-to-date on your investment.
Start a watchlist to keep tabs on your BKNG stock.
BKNG Feed
How to Buy Stock in Booking Holdings
To reiterate, here are the 6 steps you need to take to buy Booking Holdings stock right now:
- Decide where to buy Booking Holdings stock
- Create a brokerage account
- Deposit money your brokerage account
- Evaluate Booking Holdings stock
- Execute your BKNG trade
- Get the latest scoop on your BKNG position
If you need a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep track of your new investment in Booking Holdings, create your watchlist below.
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