How to Buy Boston Beer Co Stock
Boston Beer Co Inc
Boston Beer Co is a brewer beverage company located in Massachusetts, United States, which is part of the Consumer Defensive sector, and is traded under the ticker SAM on the NYSE exchange.
Boston Beer Co stock last closed at $242.19, up 1.41% from the previous day, and has decreased 16.25% in one year. It has underperformed other stocks in the Beverages - Brewers industry by 0.06 percentage points. Boston Beer Co stock is currently +12.59% from its 52-week low of $215.10, and -28.72% from its 52-week high of $339.77.
There are currently 11.24M SAM shares outstanding. The market value of SAM is $2.72B. In the last 24 hours, 163,103 SAM shares were traded.
How to Buy Boston Beer Co Stock
Not sure how to invest in Boston Beer Co stock? Here's how.
- Figure out where to buy Boston Beer Co stock: You need to choose an online brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you decide where to buy Boston Beer Co stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Pick your payment method and add your details.
- Research Boston Beer Co stock: The Boston Beer Co ticker symbol is SAM. Is Boston Beer Co stock a good investment? Should you buy shares of SAM? How do SAM's underlying business fundamentals look? Do top analysts think Boston Beer Co is a good buy? Why has SAM's stock price moved recently? (Hint: Our stock research website can help you understand if SAM is a good stock to buy).
- Place your SAM buy order: Decide if you will purchase SAM shares at the current market price or use a limit order to buy SAM stock at a given price.
- Watch your SAM position: Create a watchlist to get live updates on your investment in Boston Beer Co shares.
Step 1: Figure out where to buy Boston Beer Co stock
You will need a brokerage account to access the NYSE market and buy SAM shares.
Our favorite brokerage: eToro
Based on our analysis, eToro is the best brokerage. Here's why:
- Invest in stocks with 0% commissions: Invest without commissions.
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- Social investing: eToro offers a community with more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal details so you are able to buy SAM today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to open your new brokerage account.
- Send your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've finished signing up on app for stock, your next step is to transfer the money for your investment:
Watch the walkthrough below if you need help depositing funds into your new investment account.
Step 4: Research Boston Beer Co stock
After you have chosen the best place to buy Boston Beer Co stock, it's absolutely critical to analyze their stock prior to investing, so you truly comprehend the risk and opportunity.
Boston Beer Co stock at a glance
Boston Beer Co Due Diligence Checks
WallStreetZen was created to help part-time investors do more in-depth fundamental analysis quickly.
You can see all of the due diligence checks on SAM's stock page.
How is SAM stock valued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge SAM's intrinsic value.
Using relative valuations methods:
- SAM could be overvalued based on its P/E ratio of 47.77x, relative to Beverages - Brewers industry P/E ratio of 26.57x
- SAM could be overvalued based on its P/B ratio of 2.97x, relative to Beverages - Brewers industry P/B ratio of 1.78x
- SAM could be overvalued based on its PEG ratio of 1.14x
You can access additional valuation research on SAM's stock here.
A quick look at SAM Financials
Pros:
- There are more short-term assets than short-term liabilities on the SAM balance sheet.
- SAM's operating cash flow of $248.89M allows it to safely service it's debt of $35.94M.
- Total SAM debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than long-term liabilities on the SAM balance sheet.
- SAM has a low debt to equity ratio of 0.36.
- SAM earnings of $87.60M is not enough to cover its interest payments.
Cons:
- SAM profit margin has gone down from 3.8% to 3% in the past year.
Do Wall Street analysts think it's a good time to buy SAM stock
Out of 7 Equities analysts who track SAM, the consensus analyst rating on SAM is a Buy
It's important to note that analyst ratings are not recommendations, nor are they investment advice.
Most Recent SAM Analyst Ratings
Eric Serotta, a bottom 21% analyst from Morgan Stanley maintains SAM with a hold rating and lowers their SAM price target from $290.00 to $270.00, on Feb 26, 2025.
Kaumil Gajrawala, a bottom 10% analyst from Jefferies downgrades SAM to a hold rating and lowers their SAM price target from $355.00 to $325.00, on Oct 25, 2024.
You can dive deeper into what analysts are forecasting on the Boston Beer Co stock forecast page.
SAM Trading Indicators
How is SAM performing as a company?
Last year, SAM earnings were $59.70M. During the past five year, SAM's earnings have grown by -11.35% per year. This was slower than the Beverages - Brewers industry average of -2.61%.
Last year, SAM revenue was $2.01B. Over the last five year, SAM's revenue has grown by 10% per year. This was faster than the Beverages - Brewers industry average of 3.84%.
Dive into SAM's earnings and revenue performance here.
What are SAM executives and large shareholders up to?
Over the last year, insiders at SAM have sold more shares than they have bought.
Matthew Donal Murphy, CAO VP of Finance of SAM, was the latest SAM insider to buy. They bought $17,551.20 worth of SAM shares on Mar 19, 2025.
Research more about who owns SAM stock here.
Can I get consistent income from SAM stock?
No, Boston Beer Co doesn't provide an income stream by paying out dividends.
What do other investors have to say about SAM?
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Place your SAM buy order
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly the easiest way to buy. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a given dollar amount limit, place a limit order.
Click the Open button and eToro will place your order.
If you need more info about investing in stocks on eToro, watch the helpful video below:
Step 6: Watch your SAM position
Now that you own some SAM shares, you'll want to stay up-to-date on your new investment.
Create a watchlist to track your SAM stock.
SAM Feed
How to Buy Stock in Boston Beer Co
To summarize, here are the 6 steps you need to take to buy Boston Beer Co stock right now:
- Figure out where to buy Boston Beer Co stock
- Create your brokerage account
- Put funds into your brokerage account
- Research Boston Beer Co stock
- Place your SAM buy order
- Watch your SAM position
If you are looking for a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you want to get the latest news on your new investment in Boston Beer Co, click below.
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