How to Buy Bread Financial Holdings Stock
Bread Financial Holdings Inc
Bread Financial Holdings is a credit service company located in Ohio, United States, which is part of the Financial Services sector, and is traded under the ticker BFH on the NYSE exchange.
Bread Financial Holdings stock last closed at $46.89, up 2.83% from the previous day, and has increased 37.03% in one year. It has overperformed other stocks in the Credit Services industry by 0.26 percentage points. Bread Financial Holdings stock is currently +39.64% from its 52-week low of $33.58, and -29.71% from its 52-week high of $66.71.
At the moment, there are 49.09M BFH shares outstanding. The market cap of BFH is $2.30B. In the past 24 hours, 1.06M BFH shares were traded.
How to Buy Bread Financial Holdings Stock
Wondering how to invest in Bread Financial Holdings stock? Here's how.
- Decide where to buy Bread Financial Holdings stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Bread Financial Holdings stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your investment account: Pick your payment method and add your information.
- Analyze Bread Financial Holdings stock: The Bread Financial Holdings ticker symbol is BFH. Is Bread Financial Holdings stock a good investment? Should you buy shares of BFH? How do BFH's underlying business fundamentals look? Do top analysts think Bread Financial Holdings is a good buy? Why has BFH's stock price moved recently? (Hint: Our stock research tools can help you decide if BFH is a good stock to buy).
- Make your BFH buy order: Decide if you will purchase BFH shares at the current market price or use a limit order to buy BFH stock at a given price.
- Keep an eye on your investment in BFH: Create a watchlist to monitor your investment in Bread Financial Holdings stock.
Step 1: Decide where to buy Bread Financial Holdings stock
You will need a brokerage account in order to access the NYSE market and buy BFH stock.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Open your brokerage account
Now that you've chosen the best brokerage, the next step is to fill out some personal information so you are able to invest in BFH today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to open your new brokerage account.
- Submit your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've opened your account on the best stock trading app, you need to deposit funds:
Check out this video walkthrough if you need help depositing money into your new investment account.
Step 4: Analyze Bread Financial Holdings stock
After you have figured out the best place to buy Bread Financial Holdings stock, it's crucial to research their stock prior to buying, so you truly comprehend the risk and opportunity.
Bread Financial Holdings stock at a glance
Bread Financial Holdings Fundamentals
WallStreetZen was designed to help everyday investors perform better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on BFH's stock page.
Is BFH stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge BFH's fair value.
Using relative valuations measures:
- BFH could be undervalued based on its P/E ratio of 8.4x, relative to Credit Services industry P/E ratio of 28.79x
- BFH could be undervalued based on its P/B ratio of 0.75x, relative to Credit Services industry P/B ratio of 5.2x
- BFH could be undervalued based on its PEG ratio of 0.42x
You can access more valuation analysis on BFH's stock here.
BFH Financial Health Summary
Signs that BFH is financially healthy:
- BFH's operating cash flow of $1.86B allows it to safely service it's debt of $5.56B.
- BFH earnings of $379.00M is not enough to cover its interest payments.
- Total BFH debt is lower than 5 years ago, relative to shareholder equity.
Signs that BFH is not financially healthy:
- BFH profit margin has gone down from 23.5% to 11.3% in the past year.
- BFH has a relatively high debt to equity ratio of 6.5.
Is it a good time to buy BFH stock, according to Wall Street analysts?
Out of 8 sell side analysts who give forecasts on BFH, the consensus analyst rating on BFH is a Hold
Please keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.
Most Recent BFH Analyst Recommendations
John Pancari, a top 34% analyst from Evercore ISI Group maintains BFH with a hold rating and raises their BFH price target from $52.00 to $54.00, on Oct 30, 2024.
Bill Ryan, a bottom 18% analyst from Seaport Global maintains BFH with a buy rating and lowers their BFH price target from $58.00 to $56.00, on Oct 28, 2024.
Moshe Orenbuch, a top 25% analyst from TD Cowen maintains BFH with a hold rating and raises their BFH price target from $48.00 to $50.00, on Oct 28, 2024.
You can dive deeper into what analysts are forecasting on the Bread Financial Holdings stock forecast page.
BFH Technicals
BFH Performance Numbers
Last year, BFH earnings were $277.00M. During the past 5 year, BFH's earnings have increased by 0.73% per year. This was slower than the Credit Services industry average of 12.51%.
Last year, BFH revenue was $2.44B. Over the past five year, BFH's revenue has increased by -3.13% per year. This was slower than the Credit Services industry average of 9.72%.
Dig into BFH's earnings and revenue performance here.
Who is buying/selling BFH?
Over the past year, executives and large shareholders at BFH have sold more shares than they have bought.
Ralph J. Andretta, President and CEO of BFH, was the latest BFH insider to sell. They sold $2,781,396.90 worth of BFH stock on Feb 18, 2025.
Learn more about who owns BFH shares here.
Does BFH provide a stable income stream?
Bread Financial Holdings pays a dividend of 1.79%, compared to the Credit Services industry's average dividend yield of 3.87%. If you owned $1,000 of BFH stock, you would have received $17.91 last year.
Bread Financial Holdings dividend payments have not consistently grown over the past 9 years and have not remained stable.
Dig into more data about Bread Financial Holdings dividend yield and history here.
Get opinions from other investors
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your BFH buy order
You have two main options:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the easiest way to buy. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a specific price limit, use a limit order.
Press the Open Trade button and eToro will execute your order.
If you want additional info about buying stocks on eToro, click the how to video below:
Step 6: Keep an eye on your investment in BFH
Now that you own some shares in BFH, you'll want to stay up-to-date on your new stock purchase.
Start a watchlist to track the most important metrics related to your BFH stock.
BFH Feed
How to Buy Stock in Bread Financial Holdings
To summarize, here are the 6 steps you need to take to buy Bread Financial Holdings stock right now:
- Decide where to buy Bread Financial Holdings stock
- Open your brokerage account
- Deposit funds into your investment account
- Analyze Bread Financial Holdings stock
- Make your BFH buy order
- Keep an eye on your investment in BFH
If you need a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you want to watch your investment in Bread Financial Holdings, get started below.
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