How to Buy Deluxe Stock
Deluxe Corp
Deluxe is a advertising agency company located in Minnesota, United States, which is part of the Communication Services sector, and is traded under the ticker DLX on the NYSE exchange.
Deluxe stock last closed at $14.22, down 2.27% from the previous day, and has decreased 28.25% in one year. It has overperformed other stocks in the Advertising Agencies industry by 0.17 percentage points. Deluxe stock is currently +3.8% from its 52-week low of $13.70, and -42.82% from its 52-week high of $24.87.
At the moment, there are 44.43M DLX shares outstanding. The market capitalization of DLX is $631.81M. In the past 24 hours, 298,623 DLX shares were traded.
How to Buy Deluxe Stock
Wondering how to invest in Deluxe stock? Here's how.
- Choose where to buy Deluxe stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you choose where to buy Deluxe stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Fund your investment account: Pick your method of payment and add your details.
- Research Deluxe stock: The Deluxe ticker symbol is DLX. Is Deluxe stock a good investment? Should you buy shares of DLX? How do DLX's underlying business fundamentals look? Do top analysts think Deluxe is a good buy? Why has DLX's stock price moved recently? (Hint: Our stock analysis website can help you figure out if DLX is a good stock to buy).
- Make your DLX trade: Decide if you will purchase DLX shares at the current market price or use a limit order to purchase DLX stock at a particular price.
- Get notifications regarding your DLX position: Create a watchlist to track your position in Deluxe shares.
Step 1: Choose where to buy Deluxe stock
You need an online brokerage account in order to access the NYSE market and buy DLX shares.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've selected your brokerage, you need to fill out some personal information so you can invest in DLX today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to open your new trading account.
- Submit your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you've finished signing up on the best free stock trading app, you can securely and quickly fund your account:
Watch the tutorial below to see the process of depositing funds into your new investment account.
Step 4: Research Deluxe stock
After you have identified the best place to buy Deluxe stock, it's critical to analyze their stock prior to investing, so you truly comprehend the risk and opportunity.
Deluxe quick stats
Deluxe Overview
WallStreetZen was created to help part-time investors do more in-depth fundamental analysis.
You can view all of the due diligence checks on DLX's stock page.
How is DLX stock valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge DLX's fair value.
Using relative valuations measures:
- DLX could be undervalued based on its P/E ratio of 11.85x, relative to Advertising Agencies industry P/E ratio of 14.87x
- DLX could be undervalued based on its P/B ratio of 1.02x, relative to Advertising Agencies industry P/B ratio of 2.44x
- DLX could be undervalued based on its PEG ratio of 0.11x
You can access more valuation research on DLX's stock here.
DLX Financial Health Overview
Passed Financial Due Diligence Checks:
- DLX profit margin has gone up from 1.2% to 2.5% in the past year.
Failed Financial Due Diligence Checks:
- Total DLX debt is higher than 5 years ago, relative to shareholder equity.
- DLX's operating cash flow of $194.28M allows it to safely service it's debt of $1.55B.
- There are more short-term liabilities than short-term assets on the DLX balance sheet.
- DLX earnings of $199.64M is not sufficient to cover its interest payments.
- There are more long-term liabilities than short-term assets on the DLX balance sheet.
- DLX has a relatively high debt to equity ratio of 3.56.
You can dive deeper into what analysts are projecting on the Deluxe stock forecast page.
DLX Technical Indicators
DLX Growth Metrics
Last year, DLX earnings were $52.80M. In the past 4 year, DLX's earnings have gone up by 77.83% per year. This was faster than the Advertising Agencies industry average of 0.89%.
Last year, DLX revenue was $2.12B. During the past five year, DLX's revenue has grown by 1.1% per year. This was slower than the Advertising Agencies industry average of 3.34%.
You can research DLX's earnings and revenue performance here.
Who is buying/selling DLX?
In the past year, executives and large shareholders at DLX have sold more shares than they have bought.
Angela L. Brown, Director of DLX, was the latest DLX insider to buy. They bought $27,498.24 worth of DLX shares on Mar 14, 2025.
Dig into more about who owns DLX shares here.
Can I rely on DLX as an income stream?
Deluxe pays a dividend of 8.44%, compared to the Advertising Agencies industry's average dividend yield of 5.14%. If you owned $1,000 worth of DLX stock, you would have received $84.39 last year.
Deluxe dividend payments have not consistently grown over the past decade but have remained stable.
Get more analysis about Deluxe dividend yield and history here.
DLX Social Trading Data
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Make your DLX trade
There are two main options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly the best for newer investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at an exact price, use a limit order.
Press the Open Trade button and eToro will place the order.
If you require more help investing in stocks on eToro, click the helpful video below:
Step 6: Get notifications regarding your DLX position
Now that you own some DLX shares, you'll want to stay up-to-date on your investment.
Add DLX to a watchlist to get notified of important updates regarding your DLX stock.
DLX Feed
How to Buy Stock in Deluxe
To summarize, here are the 6 steps you need to take to buy Deluxe stock right now:
- Choose where to buy Deluxe stock
- Create your brokerage account
- Fund your investment account
- Research Deluxe stock
- Make your DLX trade
- Get notifications regarding your DLX position
If you are looking for a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get the latest scoop on your investment in Deluxe, hit the button below to create your watchlist.
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