How to Buy Diageo Stock
Diageo PLC
Diageo is a wine company located in United Kingdom, which is part of the Consumer Defensive sector, and is traded under the ticker DEO on the NYSE exchange.
Diageo stock last closed at $109.70, up 0.11% from the previous day, and has decreased 22.81% in one year. It has overperformed other stocks in the Beverages - Wineries & Distilleries industry by 0.14 percentage points. Diageo stock is currently +8.92% from its 52-week low of $100.72, and -23.96% from its 52-week high of $144.27.
At the moment, there are 2.43B DEO shares outstanding. The market capitalization of DEO is $66.71B. In the past 24 hours, 643,068 DEO shares were traded.
How to Buy Diageo Stock
Not sure how to invest in Diageo stock? Here's how.
- Choose where to buy Diageo stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you choose where to buy Diageo stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Fund your brokerage account: Pick your method of payment and add your details.
- Analyze Diageo stock: The Diageo ticker symbol is DEO. Is Diageo stock a good investment? Should you buy shares of DEO? How do DEO's underlying business fundamentals look? Do top analysts think Diageo is a good buy? Why has DEO's stock price moved recently? (Hint: Our stock research website can help you decide if DEO is a good stock to buy).
- Execute your DEO purchase: Decide if you will purchase DEO shares at the current market price or use a limit order to purchase DEO stock at a specific price.
- Keep tabs on your DEO position: Create a watchlist to track your new investment in Diageo stock.
Step 1: Choose where to buy Diageo stock
You need a brokerage account in order to access the NYSE market and buy DEO stock.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've picked the best brokerage, the next step is to fill out some personal information so you are able to buy DEO today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to open your new brokerage account.
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Step 3: Fund your brokerage account
Now that you've filled out your info on one of the most highly reviewed stock market apps, you can securely and quickly fund your account:
Watch this video walkthrough if you need help transferring funds into your new investment account.
Step 4: Analyze Diageo stock
Once you have chosen the best place to buy Diageo stock, it's absolutely critical to analyze their stock prior to investing, so you can wrap your head around the risk and upside.
Diageo Metrics
Fundamentals of DEO
WallStreetZen was created to help everyday investors perform better fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on DEO's stock page.
Is DEO stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge DEO's true value.
Using relative valuations measures:
- DEO could be undervalued based on its P/E ratio of 12.35x, relative to Beverages - Wineries & Distilleries industry P/E ratio of 23.66x
- DEO could be overvalued based on its P/B ratio of 5.19x, relative to Beverages - Wineries & Distilleries industry P/B ratio of 4.5x
You can do more valuation analysis on DEO's stock here.
DEO Financial Health Overview
Passed Financial Due Diligence Checks:
- DEO earnings of $6.62B is not enough to cover its interest payments.
- There are more short-term assets than short-term liabilities on the DEO balance sheet.
Failed Financial Due Diligence Checks:
- DEO has a relatively high debt to equity ratio of 3.33.
- DEO profit margin has gone down from 21.6% to 19.1% in the past year.
- There are more long-term liabilities than short-term assets on the DEO balance sheet.
- DEO's operating cash flow of $5.26B allows it to safely service it's debt of $29.22B.
- Total DEO debt is higher than 5 years ago, relative to shareholder equity.
You can dig deeper into what analysts are forecasting on the Diageo stock forecast page.
Metrics for Advanced DEO Traders
DEO Growth Numbers
Last year, DEO earnings were $4.96B. In the last five year, DEO's earnings have increased by 5.79% per year. This was faster than the Beverages - Wineries & Distilleries industry average of 2.76%.
Last year, DEO revenue was $25.99B. In the past five year, DEO's revenue has gone up by 9.51% per year. This was faster than the Beverages - Wineries & Distilleries industry average of 7.62%.
Dig into DEO's earnings and revenue performance here.
Are DEO executives and large shareholders buying or selling the stock?
Over the last 12 months, insiders at DEO have not bought or sold any shares.
Research more about who owns DEO stock here.
Does DEO provide a stable income stream?
Diageo pays a dividend of 3.77%, compared to the Beverages - Wineries & Distilleries industry's average dividend yield of 2.08%. If you owned $1,000 of DEO stock, you would have been paid $37.73 in the past 12 months.
Diageo dividend payments have not consistently grown over the past decade and have not remained stable.
Get more data about Diageo dividend yield and history here.
What do other investors have to say about DEO?
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
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Step 5: Execute your DEO purchase
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally the best for newer investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount, use a limit order.
Press the Open button and eToro will execute the order.
If you want additional help investing in stocks on eToro, click the how to video below:
Step 6: Keep tabs on your DEO position
Now that you own some DEO stock, you'll want to keep up with your shares.
Make a watchlist to track the latest developments regarding your DEO stock.
DEO Feed
How to Buy Stock in Diageo
To summarize, here are the 6 steps to buy stock in Diageo:
- Choose where to buy Diageo stock
- Sign up for a brokerage account
- Fund your brokerage account
- Analyze Diageo stock
- Execute your DEO purchase
- Keep tabs on your DEO position
If you are looking for a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you would like to get updates on your new investment in Diageo, hit the button below to create your watchlist.
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