How to Buy Dollar General Stock

Dollar General Corp

Dollar General is a discount store company located in Tennessee, United States, which is part of the Consumer Defensive sector, and is traded under the ticker DG on the NYSE exchange.

Dollar General stock last closed at $93.07, up 4.15% from the previous day, and has decreased 35.59% in one year. It has underperformed other stocks in the Discount Stores industry by 0.53 percentage points. Dollar General stock is currently +40.1% from its 52-week low of $66.43, and -37.06% from its 52-week high of $147.87.

As of Apr 17, 2025, there are 219.95M shares of DG outstanding. The market cap of DG is $20.47B. In the last 24 hours, 4.17M DG shares were traded.

How to Buy Dollar General Stock

Wondering how to invest in Dollar General stock? Here's how.

  1. Choose where to buy Dollar General stock: You need to pick a stock brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you figure out where to buy Dollar General stock.
  2. Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Fund your brokerage account: Choose your payment method and add your details.
  4. Research Dollar General stock: The Dollar General ticker symbol is DG. Is Dollar General stock a good investment? Should you buy shares of DG? How do DG's underlying business fundamentals look? Do top analysts think Dollar General is a good buy? Why has DG's stock price moved recently? (Hint: Our stock market research website can help you decide if DG is a good stock to buy).
  5. Make your DG buy order: Decide if you will purchase DG shares at the current market price or use a limit order to purchase DG stock at a specific price.
  6. Get the latest scoop on your investment in DG: Create a watchlist to get live updates on your investment in Dollar General stock.

Step 1: Choose where to buy Dollar General stock

You will need an online brokerage account in order to access the NYSE market and buy DG shares.

A brokerage account is an investment account that allows you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Open your brokerage account

Now that you've chosen the right brokerage, it's time to fill out some personal details so you are able to invest in DG today.

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Step 3: Fund your brokerage account

Now that you've created your account on app for stock market, your next step is to transfer the money for your investment:

Check out the video below to see the process of transferring funds into your brokerage account.

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Step 4: Research Dollar General stock

After you have figured out the best place to buy Dollar General stock, it's very important to evaluate their stock prior to investing, so you truly wrap your head around the risk and upside.

Dollar General quick stats

DG Price
$93.07
1w %
6.82%
1y %
-35.59%
5y %
-48.89%
P/E
18.18x
P/B
2.76x
P/S
0.5x
PEG
1.77x
Revenue
$40.61B
Earnings
$1.13B
Fore. Rev. Growth
3.87%
Fore. Earn. Growth
10.29%
Market Cap
$20.47B
Next Earnings
May 28, 2025
Next Dividend
N/A

DG Due Diligence Score

WallStreetZen was created to help part-time investors perform more in-depth fundamental analysis quickly.

You can see all of the due diligence checks on DG's stock page.

Is DG stock undervalued?

You can use a variety of different financial metrics, analyses, models, and charts to gauge DG's intrinsic value.

Using relative valuations metrics:

  • DG could be undervalued based on its P/E ratio of 18.18x, relative to Discount Stores industry P/E ratio of 43.43x
  • DG may be undervalued based on its P/B ratio of 2.76x, relative to Discount Stores industry P/B ratio of 9.03x
  • DG may be overvalued based on its PEG ratio of 1.77x

You can do additional valuation research on DG's stock here.

A look at DG Cashflows and Balance Sheet

Passed Financial Due Diligence Checks:

  • DG earnings of $1.71B is not sufficient to cover its interest payments.
  • There are more short-term assets than short-term liabilities on the DG balance sheet.

Failed Financial Due Diligence Checks:

  • There are more long-term liabilities than short-term assets on the DG balance sheet.
  • Total DG debt is higher than 5 years ago, relative to shareholder equity.
  • DG profit margin has gone down from 4.3% to 2.8% in the past year.
  • DG has a relatively high debt to equity ratio of 3.2.
  • DG's operating cash flow of $3.00B allows it to safely service it's debt of $17.46B.

Is DG stock a Buy, Hold, or Sell, according to analysts?

Out of 17 sell side analysts who monitor DG, the consensus analyst rating on Dollar General is a Buy

Please keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.

Latest DG Analyst Ratings

Michael Lasser, a top 7% analyst from UBS maintains DG with a strong buy rating and lowers their DG price target from $108.00 to $95.00, on Mar 6, 2025.

Krisztina Katai, a top 19% analyst from Deutsche Bank downgrades DG to a hold rating and lowers their DG price target from $90.00 to $80.00, on Mar 3, 2025.

Kate McShane, a top 11% analyst from Goldman Sachs maintains DG with a strong buy rating and lowers their DG price target from $104.00 to $93.00, on Jan 23, 2025.

Simeon Gutman, a bottom 2% analyst from Morgan Stanley maintains DG with a hold rating and lowers their DG price target from $100.00 to $80.00, on Jan 21, 2025.

Karen Short, a top 22% analyst from Barclays maintains DG with a strong buy rating and lowers their DG price target from $102.00 to $100.00, on Jan 9, 2025.

You can dive deeper into what analysts are saying on the Dollar General stock forecast page.

Metrics for Advanced DG Traders

SMA10
89.57
SMA20
88.18
SMA50
81.13
SMA100
77.9
SMA200
88.19
MACD
2.69
MACD Signal
2.86
MACD Histogram
-0.17
RSI
63.68
Stochastic %K
42.49
Stochastic %D
41.25
StochRSI %K
28.01
StochRSI %D
25.17

How is DG performing as a company?

Last year, DG earnings were $1.13B. Over the past 5 year, DG's earnings have gone up by -5.18% per year. This was slower than the Discount Stores industry average of 9.51%.

Last year, DG revenue was $40.61B. Over the last five year, DG's revenue has increased by 7.91% per year. This was faster than the Discount Stores industry average of 7.28%.

Learn more about DG's earnings and revenue performance here.

Are DG executives and large shareholders buying or selling the stock?

In the last year, insiders at DG have sold more shares than they have bought.

Emily C. Taylor, EVP Chief Merchandising Ofc of DG, was the latest DG insider to sell. They sold $76,627.67 worth of DG stock on Apr 4, 2025.

Get more info about who owns DG shares here.

Can I get consistent income from DG stock?

No, Dollar General doesn't provide an income stream by paying out dividends.

DG Social Trading Data

One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.

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Step 5: Make your DG buy order

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are mostly fine.
  • Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at a particular dollar amount limit, use a limit order.

Hit the Open Trade button and your broker will execute your order.

If you want more info about buying stocks on eToro, click the how to video below:

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Step 6: Get the latest scoop on your investment in DG

Now that you own some shares in DG, you'll want to stay up-to-date on your investment.

Add DG to a watchlist to track your DG stock.

DG Feed

How to Buy Stock in Dollar General

To summarize, here are the 6 steps to buy stock in Dollar General:

  1. Choose where to buy Dollar General stock
  2. Open your brokerage account
  3. Fund your brokerage account
  4. Research Dollar General stock
  5. Make your DG buy order
  6. Get the latest scoop on your investment in DG

If you are looking for a online brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get updates on your new investment in Dollar General, add DG to your watchlist below.

NYSE: DG
$93.07+3.71 (+4.15%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.
NYSE: DG
$93.07+3.71 (+4.15%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Dollar General share?

As of Apr 17, 2025, it costs $93.07 to buy one share of Dollar General stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.107 shares of DG.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Dollar General stock?

According to 17 Wall Street analysts who monitor Dollar General, their consensus recommendation is to buy Dollar General stock.

What is the best way to buy Dollar General stock?

One way to place an order for Dollar General stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.