How to Buy Draftkings Stock
Draftkings Inc
DraftKings Inc. operates a digital sports entertainment and gaming company. It offers multi-channel sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries.
Draftkings stock last closed at $32.44, down 3.48% from the previous day, and has decreased 20% in one year. It has underperformed other stocks in the Gambling industry by 0.2 percentage points. Draftkings stock is currently +13.07% from its 52-week low of $28.69, and -39.49% from its 52-week high of $53.61.
There are currently 489.96M shares of DKNG outstanding. The market cap of DKNG is $15.89B. In the past 24 hours, 7.43M DKNG shares were traded.
How to Buy Draftkings Stock
Not sure how to invest in Draftkings stock? Here's how.
- Decide where to buy Draftkings stock: You need to pick an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you decide where to buy Draftkings stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Select your payment method and add your details.
- Research Draftkings stock: The Draftkings ticker symbol is DKNG. Is Draftkings stock a good investment? Should you buy shares of DKNG? How do DKNG's underlying business fundamentals look? Do top analysts think Draftkings is a good buy? Why has DKNG's stock price moved recently? (Hint: Our stock research tools can help you understand if DKNG is a good stock to buy).
- Make your DKNG purchase: Decide if you will purchase DKNG shares at the current market price or use a limit order to buy DKNG shares at a given price.
- Keep an eye on your DKNG investment: Create a watchlist to important updates regarding your investment in Draftkings shares.
Step 1: Decide where to buy Draftkings stock
You will need an online brokerage account to access the NASDAQ market and buy DKNG stock.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've selected your brokerage, the next step is to fill out some personal information so you can invest in DKNG today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to open a new trading account.
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Step 3: Deposit money your investment account
Now that you have filled out your info on the best stock broker app, you can securely and quickly fund your account:
Check out this video walkthrough for more details transferring money into your new brokerage account.
Step 4: Research Draftkings stock
After you have identified the best place to buy Draftkings stock, it's absolutely critical to research their stock before you invest, so you truly comprehend the risk as well as the opportunity.
Draftkings Numbers
DKNG Fundamentals
WallStreetZen was built to help part-time investors do better fundamental analysis quickly.
You can view all of the due diligence checks on DKNG's stock page.
Is DKNG stock undervalued or overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge DKNG's intrinsic value.
Using relative valuations methods:
- DKNG may be overvalued based on its P/B ratio of 15.73x, relative to Gambling industry P/B ratio of 5.39x
You can do more valuation research on DKNG's stock here.
DKNG Financial Summary
Positive Health Checks:
- DKNG profit margin has gone up from -21.9% to -10.6% in the past year.
- Total DKNG debt is lower than 5 years ago, relative to shareholder equity.
- DKNG's operating cash flow of $417.77M allows it to safely service it's debt of $1.34B.
Negative Health Checks:
- DKNG earnings of -$590.67M is not sufficient to cover its interest payments.
- DKNG has a relatively high debt to equity ratio of 3.24.
- There are more short-term liabilities than short-term assets on the DKNG balance sheet.
- There are more long-term liabilities than short-term assets on the DKNG balance sheet.
Is Draftkings stock a Buy, Hold, or Sell, according to analysts?
Out of 16 sell side analysts who give forecasts on DKNG, the consensus analyst rating on Draftkings is a Strong Buy
Please note that analyst forecasts are not stock recommendations, nor are they financial advice.
Latest DKNG Analyst Ratings
Joseph Greff, a bottom 9% analyst from JP Morgan maintains DKNG with a strong buy rating and raises their DKNG price target from $53.00 to $61.00, on Feb 18, 2025.
Daniel Politzer, a bottom 13% analyst from Wells Fargo maintains DKNG with a strong buy rating and raises their DKNG price target from $53.00 to $60.00, on Feb 18, 2025.
Matt Farrell, a bottom 19% analyst from Piper Sandler reiterates DKNG with a strong buy rating and raises their DKNG price target from $48.00 to $60.00, on Feb 18, 2025.
Piper Sandler's Matt Farrell raised their price target on Draftkings (NASDAQ: DKNG) by 25% from $48 to $60 on 2025/02/18. The analyst reiterated their Strong Buy rating on the stock.
DraftKings reported its Q4 and FY 2024 earnings on 2025/02/13.
While Farrell acknowledged that Q4 was impacted by bad sports results but said they still see underlying trends as positive.
Management reiterated its EBITDA guidance while marginally increasing its revenue guidance for FY 2025, the analyst told readers.
In addition, management pointed out that 2025 is off to a great start, with 2025/01 results above forecasts and early 2025/02 trends continuing to indicate encouraging momentum, Farrell said.
Overall, the analyst said they "remain impressed" by DraftKings' ability to maintain rapid growth even as it achieves scale.
Earnings Report
Draftkings reported:
For Q4 2024:
- Loss per share of $0.28, which missed the Zacks Consensus Estimate of $(0.19) and, by 180%, Q4 2023’s $(0.10).
- Revenue of $1.39B, which missed the Zacks Consensus Estimate by 1.21% but beat, by 12.10%, Q4 2023’s $1.23B.
- EBITDA of $89.45M, down 40.8% Y/Y.
For FY 2024:
- Loss per share of $1.05, compared to FY 2023’s loss of $1.73.
- Revenue of $4.77B, up 30% Y/Y.
- EBITDA of $181.31M, compared to FY 2023’s $(151.03)M.
For FY 2025, management guided:
- Revenue of $6.3B to $6.6B.
- EBITDA of $900M to $1.0B.
Co-founder & CEO Jason Robins commented: “We continue Adjusted EBITDA guidance of $900M to $1.0B to efficiently acquire and engage customers, expand structural sportsbook hold percentage and optimize promotional reinvestment in FY 2024, while we simultaneously experienced customer-friendly sports outcomes.
“Looking ahead to 2025 and beyond, I am excited to further enhance our customer economics through new initiatives such as extending our lead in live betting and advancing cross sell efforts to and from new verticals.
“Our focus remains on driving sustainable growth in revenue and profitability.”
“2024 was a milestone year for DraftKings as we achieved our first year of positive Adjusted EBITDA.
CFO Alan Ellingson added, “Additionally, we began executing on our inaugural share repurchase authorization.
“With strong underlying health across our core value drivers, we are raising the midpoint of our fiscal year 2025 revenue guidance to $6.45B from $6.4B and reaffirming our FYr 2025 Adjusted EBITDA guidance range of $900M to $1.0B.”
Brandt Montour, a top 20% analyst from Barclays maintains DKNG with a strong buy rating and raises their DKNG price target from $50.00 to $60.00, on Feb 18, 2025.
Barry Jonas, a top 15% analyst from Truist Securities maintains DKNG with a strong buy rating and raises their DKNG price target from $50.00 to $60.00, on Feb 18, 2025.
You can dive deeper into what analysts are projecting on the Draftkings stock forecast page.
DKNG Trading Indicators
DKNG Performance Numbers
Last year, DKNG revenue was $4.77B. During the last five year, DKNG's revenue has increased by 71.28% per year. This was faster than the Gambling industry average of 61.44%.
Dive into DKNG's earnings and revenue performance here.
Latest Insiders Trades at DKNG
Over the past 12 months, executives and large shareholders at DKNG have sold more shares than they have bought.
R. Stanton Dodge, Chief Legal Officer of DKNG, was the latest DKNG insider to sell. They sold $11,749.26 worth of DKNG stock on Apr 1, 2025.
Get more info about who owns DKNG shares here.
Can I get consistent income from DKNG stock?
No, Draftkings doesn't provide an income stream by paying out dividends.
What others are saying about DKNG
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your DKNG purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually fine for most investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a specific price limit, use a limit order.
Hit the Open Trade button and eToro will execute the order.
If you need additional info about buying stocks on eToro, click the helpful video below:
Step 6: Keep an eye on your DKNG investment
Now that you own some DKNG shares, you'll want to keep up with your new company.
Make a watchlist to track your DKNG stock.
DKNG Feed
How to Buy Stock in Draftkings
To summarize, here are the 6 steps to buy stock in Draftkings:
- Decide where to buy Draftkings stock
- Create your brokerage account
- Deposit money your investment account
- Research Draftkings stock
- Make your DKNG purchase
- Keep an eye on your DKNG investment
If you need a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get the latest news on your new investment in Draftkings, create your watchlist below.
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