How to Buy El Pollo Loco Holdings Stock

El Pollo Loco Holdings Inc

El Pollo Loco Holdings, Inc. , through its subsidiary, El Pollo Loco, Inc. , develops, franchises, licenses, and operates quick-service restaurants under the El Pollo Loco name.

El Pollo Loco Holdings stock last closed at $9.39, down 0.84% from the previous day, and has increased 13.68% in one year. It has overperformed other stocks in the Restaurants industry by 0.18 percentage points. El Pollo Loco Holdings stock is currently +13.96% from its 52-week low of $8.24, and -34.11% from its 52-week high of $14.25.

As of Apr 21, 2025, there are 29.78M shares of LOCO outstanding. The market capitalization of LOCO is $279.61M. In the past 24 hours, 183,293 LOCO shares were traded.

How to Buy El Pollo Loco Holdings Stock

Not sure how to invest in El Pollo Loco Holdings stock? Here's how.

  1. Figure out where to buy El Pollo Loco Holdings stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy El Pollo Loco Holdings stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Put funds into your investment account: Select your payment method and add your details.
  4. Analyze El Pollo Loco Holdings stock: The El Pollo Loco Holdings ticker symbol is LOCO. Is El Pollo Loco Holdings stock a good investment? Should you buy shares of LOCO? How do LOCO's underlying business fundamentals look? Do top analysts think El Pollo Loco Holdings is a good buy? Why has LOCO's stock price moved recently? (Hint: Our stock market analysis website can help you decide if LOCO is a good stock to buy).
  5. Make your LOCO trade: Decide if you will purchase LOCO shares at the current market price or use a limit order to buy LOCO stock at a particular price.
  6. Watch your LOCO investment: Create a watchlist to monitor your investment in El Pollo Loco Holdings stock.

Step 1: Figure out where to buy El Pollo Loco Holdings stock

You need a brokerage account to access the NASDAQ market and buy LOCO stock.

A brokerage account allows you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've chosen the right brokerage, you need to fill out some personal info so you are able to buy LOCO today.

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Step 3: Put funds into your investment account

Now that you have filled out your info on investing apps, you can securely and quickly fund your account:

Watch the tutorial below to see the process of transferring money into your new investment account.

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Step 4: Analyze El Pollo Loco Holdings stock

After you have chosen the best place to buy El Pollo Loco Holdings stock, it's absolutely critical to evaluate their stock before you buy, so you actually comprehend the risk and opportunity.

El Pollo Loco Holdings quick stats

LOCO Price
$9.39
1w %
-4.86%
1y %
13.68%
5y %
-11.33%
P/E
10.92x
P/B
1.07x
P/S
0.59x
PEG
1.93x
Revenue
$473.01M
Earnings
$25.68M
Fore. Rev. Growth
4.63%
Fore. Earn. Growth
6.98%
Market Cap
$279.61M
Next Earnings
Apr 30, 2025
Next Dividend
N/A

LOCO Due Diligence Checks

WallStreetZen was designed to help average investors perform more accurate fundamental analysis in minutes instead of hours.

You can view all of the due diligence checks on LOCO's stock page.

Is LOCO stock undervalued or overvalued?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge LOCO's true value.

Using relative valuations methods:

  • LOCO may be undervalued based on its P/E ratio of 10.92x, relative to Restaurants industry P/E ratio of 32.21x
  • LOCO may be undervalued based on its P/B ratio of 1.07x, relative to Restaurants industry P/B ratio of 250.6x
  • LOCO could be overvalued based on its PEG ratio of 1.93x

You can do more valuation research on LOCO's stock here.

How do LOCO Financials look?

Signs that LOCO is financially healthy:

  • Total LOCO debt is lower than 5 years ago, relative to shareholder equity.
  • LOCO earnings of $41.19M is not sufficient to cover its interest payments.

Signs that LOCO is not financially healthy:

  • LOCO has a relatively high debt to equity ratio of 1.27.
  • There are more long-term liabilities than short-term assets on the LOCO balance sheet.
  • LOCO's operating cash flow of $46.78M allows it to safely service it's debt of $263.02M.
  • There are more short-term liabilities than short-term assets on the LOCO balance sheet.
  • LOCO profit margin has gone down from 5.5% to 5.4% in the past year.

Is El Pollo Loco Holdings stock a Buy, Hold, or Sell, according to analysts?

Out of 1 Wall Street analysts who monitor LOCO, the consensus analyst rating on El Pollo Loco Holdings is a Buy

It's important to keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.

You can dive deeper into what analysts are projecting on the El Pollo Loco Holdings stock forecast page.

LOCO Technical Indicators

SMA10
9.68
SMA20
10
SMA50
10.71
SMA100
11.32
SMA200
12.01
MACD
-0.31
MACD Signal
-0.3
MACD Histogram
-0.01
RSI
37.94
Stochastic %K
35.39
Stochastic %D
40.66
StochRSI %K
63.36
StochRSI %D
68.03

Is LOCO Growing Revenue?

Last year, LOCO earnings were $25.68M. In the past 5 year, LOCO's earnings have gone up by 4.81% per year. This was slower than the Restaurants industry average of 32.91%.

Last year, LOCO revenue was $473.01M. Over the last five year, LOCO's revenue has grown by 1.35% per year. This was slower than the Restaurants industry average of 9.18%.

You can analyze LOCO's earnings and revenue performance here.

Latest Insiders Trades at LOCO

In the last year, executives and large shareholders at LOCO have bought more shares than they have sold.

Maria Hollandsworth, CHIEF OPERATING OFFICER of LOCO, was the latest LOCO insider to buy. They bought $124,998.32 worth of LOCO stock on Mar 11, 2025.

Get more info about who owns LOCO shares here.

Does LOCO stock generate passive income?

No, El Pollo Loco Holdings doesn't provide an income stream by paying out dividends.

What do other traders have to say about LOCO?

One of the reasons eToro is our top-rated brokerage is because of its social trading community.

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Step 5: Make your LOCO trade

You have two main types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are usually fine.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at a given price, use a limit order.

Hit the Open button and eToro will execute your order.

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Step 6: Watch your LOCO investment

Now that you own some LOCO shares, you'll want to stay up-to-date on your investment.

Put LOCO on a watchlist to see the latest developments about your LOCO stock.

LOCO Feed

How to Buy Stock in El Pollo Loco Holdings

To reiterate, here are the 6 steps to buy El Pollo Loco Holdings stock:

  1. Figure out where to buy El Pollo Loco Holdings stock
  2. Open a brokerage account
  3. Put funds into your investment account
  4. Analyze El Pollo Loco Holdings stock
  5. Make your LOCO trade
  6. Watch your LOCO investment

If you require a place to buy stocks, eToro is our favorite option.

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If you would like to keep track of your new investment in El Pollo Loco Holdings, click below.

NASDAQ: LOCO
$9.39-0.08 (-0.84%)
Updated Apr 21, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: LOCO
$9.39-0.08 (-0.84%)
Updated Apr 21, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one El Pollo Loco Holdings share?

As of Apr 21, 2025, it costs $9.39 to buy one share of El Pollo Loco Holdings stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $4, you can buy 0.426 shares of LOCO.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy El Pollo Loco Holdings stock?

According to 1 Wall Street analysts who monitor El Pollo Loco Holdings, their consensus recommendation is to buy El Pollo Loco Holdings stock.

What is the best way to buy El Pollo Loco Holdings stock?

One way to place an order for El Pollo Loco Holdings stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.