How to Buy Elf Beauty Stock
Elf Beauty Inc
Elf Beauty is a household & personal product company located in California, United States, which is part of the Consumer Defensive sector, and is traded under the ticker ELF on the NYSE exchange.
Elf Beauty stock last closed at $53.47, up 1.56% from the previous day, and has decreased 66.88% in one year. It has underperformed other stocks in the Household & Personal Products industry by 0.44 percentage points. Elf Beauty stock is currently +8.24% from its 52-week low of $49.40, and -75.67% from its 52-week high of $219.77.
There are currently 56.4M ELF shares outstanding. The market capitalization of ELF is $3.02B. In the past 24 hours, 2.29M ELF shares were traded.
How to Buy Elf Beauty Stock
Wondering how to invest in Elf Beauty stock? Here's how.
- Decide where to buy Elf Beauty stock: You need to pick a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you figure out where to buy Elf Beauty stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your investment account: Choose your payment method and add your info.
- Evaluate Elf Beauty stock: The Elf Beauty ticker symbol is ELF. Is Elf Beauty stock a good investment? Should you buy shares of ELF? How do ELF's underlying business fundamentals look? Do top analysts think Elf Beauty is a good buy? Why has ELF's stock price moved recently? (Hint: Our stock market research website can help you figure out if ELF is a good stock to buy).
- Place your ELF purchase: Decide if you will purchase ELF shares at the current market price or use a limit order to buy ELF stock at a particular price.
- Track your ELF position: Create a watchlist to important updates regarding your investment in Elf Beauty stock.
Step 1: Decide where to buy Elf Beauty stock
You will need a brokerage account in order to access the NYSE market and buy ELF shares.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the right brokerage, you need to fill out some personal information so you are able to buy ELF today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Deposit funds into your investment account
Now that you have opened your account on the highest rated stock app, your next step is to transfer the money for your investment:
Watch the walkthrough below if you need help depositing money into your new investment account.
Step 4: Evaluate Elf Beauty stock
After you have figured out the best place to buy Elf Beauty stock, it's critical to evaluate their stock prior to investing, so you actually wrap your head around the risk and opportunity.
Elf Beauty quick stats
Elf Beauty Overview
WallStreetZen was built to help everyday investors perform better fundamental analysis.
You can see all of the due diligence checks on ELF's stock page.
What is the fair value of ELF stock?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge ELF's fair value.
Using relative valuations ratios:
- ELF could be overvalued based on its P/E ratio of 30.55x, relative to Household & Personal Products industry P/E ratio of 25.75x
- ELF may be undervalued based on its P/B ratio of 3.93x, relative to Household & Personal Products industry P/B ratio of 7.46x
- ELF may be overvalued based on its PEG ratio of 1.2x
You can access more valuation research on ELF's stock here.
A quick look at ELF Financials
Pros:
- Total ELF debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than long-term liabilities on the ELF balance sheet.
- ELF earnings of $127.59M is not enough to cover its interest payments.
- There are more short-term assets than short-term liabilities on the ELF balance sheet.
Cons:
- ELF profit margin has gone down from 14.5% to 7.6% in the past year.
- ELF has a relatively high debt to equity ratio of 0.65.
- ELF's operating cash flow of $34.76M allows it to safely service it's debt of $302.43M.
Is Elf Beauty stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 13 sell side analysts who give ratings on ELF, the consensus analyst rating on Elf Beauty is a Strong Buy
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent ELF Analyst Forecasts
Patty Kanada, a bottom 24% analyst from Goldman Sachs maintains ELF with a strong buy rating and lowers their ELF price target from $142.00 to $124.00, on Feb 21, 2025.
Susan Anderson, a top 8% analyst from Canaccord Genuity maintains ELF with a strong buy rating and lowers their ELF price target from $174.00 to $105.00, on Feb 7, 2025.
Anna Glaessgen, a bottom 5% analyst from B. Riley Securities reiterates ELF with a strong buy rating and lowers their ELF price target from $150.00 to $90.00, on Feb 7, 2025.
Mark Astrachan, a top 6% analyst from Stifel Nicolaus maintains ELF with a hold rating and lowers their ELF price target from $105.00 to $85.00, on Feb 7, 2025.
Dara Mohsenian, a top 4% analyst from Morgan Stanley downgrades ELF to a hold rating and lowers their ELF price target from $153.00 to $70.00, on Feb 7, 2025.
Morgan Stanley's Dara Mohsenian downgraded their rating on Elf Beauty (NYSE: ELF) from Strong Buy to Hold on 2025/02/07. The analyst also lowered their price target by 54.2% from $153 to $70.
Elf Beauty reported its Q3 2025 earnings.
Following a "large" implied Q1 revenue guide down, the growth consensus for Elf Beauty has been lowered because management evidently confirming that U.S. trends have continued to decline significantly after the 2025/01 scanner data deterioration, Mohsenian told readers.
Although the stock price has fallen sharply, the analyst pointed out that the Beauty industry is quite susceptible to fashion-driven categories, which can be unpredictable.
According to Mohsenian, Elf Beauty's recent slowdown can be attributed to weakness in the category as a whole, as well as a decline in market share following significant growth in the previous couple of years.
Additionally, the company's innovation contribution, which had been crucial to its success in the past, has been less robust so far in 2025, the analyst noted.
Earnings Report
For Q3 2025, Elf Beauty reported:
- EPS of $0.74, which missed the Zacks Consensus Estimate of $0.76 but was in line with Q3 2024’s $0.74.
- Revenue of $355.32M, which beat the Zacks Consensus Estimate by 7.54% and, by 31%, Q3 2024’s $270.94M.
For FY 2025, management guided:
- EPS of $3.27 to $3.32.
- Revenue of $1.30B to $1.31B.
Chairman & CEO Tarang Amin commented: “I’m proud of the e.l.f. Beauty team for delivering another quarter of consistent, category-leading growth.
“In Q3, we grew net sales 31% and gained 220 bps of market share in the U.S.
“We believe we are still in the early innings of unlocking the whitespace we see across digital, color cosmetics, skincare and international.”
You can dig deeper into what analysts are forecasting on the Elf Beauty stock forecast page.
ELF Technicals
ELF Earnings
Last year, ELF earnings were $98.36M. In the last four year, ELF's earnings have gone up by 95.42% per year. This was faster than the Household & Personal Products industry average of 9.94%.
Last year, ELF revenue was $1.30B. Over the past five year, ELF's revenue has grown by 36.55% per year. This was faster than the Household & Personal Products industry average of 3.94%.
You can analyze ELF's earnings and revenue performance here.
Who is buying/selling ELF?
In the past 12 months, insiders at ELF have sold more shares than they have bought.
Maureen C. Watson, Director of ELF, was the latest ELF insider to buy. They bought $7,360.00 worth of ELF stock on Mar 7, 2025.
Learn more about who owns ELF shares here.
Does ELF stock generate passive income?
No, Elf Beauty doesn't provide an income stream by paying out dividends.
ELF Social Trading Data
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Step 5: Place your ELF purchase
You have two main options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally the best for newer investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at an exact price, place a limit order.
Press the Open Trade button and eToro will place the order.
If you need additional help investing in stocks on eToro, click the helpful video below:
Step 6: Track your ELF position
Now that you own some ELF stock, you'll want to stay up-to-date on your shares.
Start a watchlist to track your ELF stock.
ELF Feed
How to Buy Stock in Elf Beauty
To reiterate, here are the 6 steps you need to take to buy Elf Beauty stock right now:
- Decide where to buy Elf Beauty stock
- Create your brokerage account
- Deposit funds into your investment account
- Evaluate Elf Beauty stock
- Place your ELF purchase
- Track your ELF position
If you are looking for a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get notifications regarding your new investment in Elf Beauty, add ELF to your watchlist below.
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