How to Buy Foot Locker Stock
Foot Locker Inc
Foot Locker is a apparel company located in New York, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker FL on the NYSE exchange.
Foot Locker stock last closed at $11.45, down 3.78% from the previous day, and has decreased 46.89% in one year. It has underperformed other stocks in the Apparel Retail industry by 0.29 percentage points. Foot Locker stock is currently +4.09% from its 52-week low of $11.00, and -66.26% from its 52-week high of $33.94.
At the moment, there are 94.95M shares of FL outstanding. The market value of FL is $1.09B. In the last 24 hours, 4.21M FL shares were traded.
How to Buy Foot Locker Stock
Wondering how to invest in Foot Locker stock? Here's how.
- Choose where to buy Foot Locker stock: You need to pick an online brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you figure out where to buy Foot Locker stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Choose your method of payment and add your info.
- Evaluate Foot Locker stock: The Foot Locker ticker symbol is FL. Is Foot Locker stock a good investment? Should you buy shares of FL? How do FL's underlying business fundamentals look? Do top analysts think Foot Locker is a good buy? Why has FL's stock price moved recently? (Hint: Our stock research website can help you figure out if FL is a good stock to buy).
- Execute your FL buy order: Decide if you will purchase FL shares at the current market price or use a limit order to buy FL stock at a particular price.
- Get notifications regarding your investment in FL: Create a watchlist to the latest updates on your position in Foot Locker shares.
Step 1: Choose where to buy Foot Locker stock
You need a brokerage account to access the NYSE market and buy FL shares.
Our favorite brokerage: eToro
Based on our experience, eToro is the best stock brokerage. Here's why:
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- Social investing: eToro has a community with more than 20 million users worldwide. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your purchase of stock by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen the right brokerage, it's time to fill out some personal details so you are able to invest in FL stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to open your new brokerage account.
- Send your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you have filled out your info on our top ranked stock market app, you can securely and quickly fund your account:
Watch the walkthrough below if you need help transferring money into your investment account.
Step 4: Evaluate Foot Locker stock
After you have identified the best place to buy Foot Locker stock, it's crucial to research their stock prior to investing, so you actually comprehend the risk and upside.
Foot Locker shares at a glance
FL Due Diligence Checks
WallStreetZen was designed to help part-time investors do more accurate fundamental analysis.
You can view all of the due diligence checks on FL's stock page.
Is FL stock properly valued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge FL's true value.
Using relative valuations methods:
- FL may be overvalued based on its P/E ratio of 88.08x, relative to Apparel Retail industry P/E ratio of 24.07x
- FL could be undervalued based on its P/B ratio of 0.37x, relative to Apparel Retail industry P/B ratio of 6.73x
- FL could be undervalued based on its PEG ratio of 0.61x
You can access more valuation research on FL's stock here.
A quick look at FL Financials
Passed Health Checks:
- Total FL debt is lower than 5 years ago, relative to shareholder equity.
- FL profit margin has gone up from -4% to 0.2% in the past year.
- FL earnings of $53.00M is not enough to cover its interest payments.
- There are more short-term assets than short-term liabilities on the FL balance sheet.
Failed Health Checks:
- FL has a relatively high debt to equity ratio of 1.32.
- FL's operating cash flow of $345.00M allows it to safely service it's debt of $2.78B.
- There are more long-term liabilities than short-term assets on the FL balance sheet.
Do analysts think it's a good time to buy FL stock
Out of 13 sell side analysts who give ratings on FL, the consensus analyst rating on Foot Locker is a Hold
It's important to keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.
Latest FL Analyst Upgrades/Downgrades
Cristina Fernandez, a bottom 11% analyst from Telsey Advisory Group maintains FL with a hold rating and lowers their FL price target from $24.00 to $20.00, on Mar 6, 2025.
Corey Tarlowe, a top 24% analyst from Jefferies maintains FL with a hold rating and lowers their FL price target from $22.00 to $19.00, on Mar 5, 2025.
Tom Nikic, a bottom 13% analyst from Needham reiterates FL with a buy rating and maintains their FL price target from $24.00 to $24.00, on Mar 5, 2025.
Alex Straton, a bottom 7% analyst from Morgan Stanley maintains FL with a strong sell rating and lowers their FL price target from $17.00 to $16.00, on Dec 6, 2024.
Adrienne Yih, a top 8% analyst from Barclays maintains FL with a strong buy rating and lowers their FL price target from $34.00 to $29.00, on Dec 6, 2024.
You can dig deeper into what analysts are projecting on the Foot Locker stock forecast page.
FL Momentum
How is FL performing as a company?
Last year, FL earnings were $12.00M. In the last 5 year, FL's earnings have gone up by -50.82% per year. This was slower than the Apparel Retail industry average of 11.05%.
Last year, FL revenue was $7.99B. Over the past 5 year, FL's revenue has increased by -0.04% per year. This was slower than the Apparel Retail industry average of 7.63%.
Learn more about FL's earnings and revenue performance here.
Latest Insiders Trades at FL
Over the past 12 months, insiders at FL have sold more shares than they have bought.
Michael Baughn, EVP Chief Financial Officer of FL, was the latest FL insider to sell. They sold $69,188.37 worth of FL stock on Mar 27, 2025.
Research more about who owns FL stock here.
Can I get consistent income from FL stock?
No, Foot Locker doesn't provide an income stream by paying out dividends.
What do other traders have to say about FL?
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Execute your FL buy order
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are mostly fine for most investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at an exact dollar amount, place a limit order.
Press the Open button and eToro will place the order.
If you require more help investing in stocks on eToro, watch the how to video below:
Step 6: Get notifications regarding your investment in FL
Now that you own some FL shares, you'll want to stay up-to-date on your stock purchase.
Add FL to a watchlist to get alerted to the latest events about your FL stock.
FL Feed
How to Buy Stock in Foot Locker
To reiterate, here are the 6 steps you need to take to buy Foot Locker stock right now:
- Choose where to buy Foot Locker stock
- Create your brokerage account
- Put funds into your brokerage account
- Evaluate Foot Locker stock
- Execute your FL buy order
- Get notifications regarding your investment in FL
If you need a online brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to get the latest news on your new investment in Foot Locker, get started below.
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