How to Buy Franklin Financial Services Stock

Franklin Financial Services Corp

Franklin Financial Services Corporation operates as the bank holding company for Farmers and Merchants Trust Company of Chambersburg that provides commercial, retail banking, and trust services to small and medium-sized businesses, individuals, governmental entities, and non-profit organizations in Pennsylvania.

Franklin Financial Services stock last closed at $38.60, up 3.49% from the previous day, and has increased 26.56% in one year. It has overperformed other stocks in the Banks - Regional industry by 0.16 percentage points. Franklin Financial Services stock is currently +49.03% from its 52-week low of $25.90, and -0.72% from its 52-week high of $38.88.

As of Apr 21, 2025, there are 4.44M shares of FRAF outstanding. The market value of FRAF is $171.40M. In the last 24 hours, 28,492 FRAF shares were traded.

How to Buy Franklin Financial Services Stock

Wondering how to invest in Franklin Financial Services stock? Here's how.

  1. Choose where to buy Franklin Financial Services stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Franklin Financial Services stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit money your brokerage account: Select your method of payment and add your information.
  4. Evaluate Franklin Financial Services stock: The Franklin Financial Services ticker symbol is FRAF. Is Franklin Financial Services stock a good investment? Should you buy shares of FRAF? How do FRAF's underlying business fundamentals look? Do top analysts think Franklin Financial Services is a good buy? Why has FRAF's stock price moved recently? (Hint: Our stock research website can help you figure out if FRAF is a good stock to buy).
  5. Make your FRAF buy order: Decide if you will purchase FRAF shares at the current market price or use a limit order to buy FRAF shares at a given price.
  6. Keep tabs on your investment in FRAF: Create a watchlist to keep tabs on your new investment in Franklin Financial Services shares.

Step 1: Choose where to buy Franklin Financial Services stock

You need an online brokerage account to access the NASDAQ market and buy FRAF shares.

A brokerage account enables you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Create your brokerage account

Now that you've selected the right brokerage, it's time to fill out some personal information so you can buy FRAF today.

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  2. Input your personal details to create a new brokerage account.
  1. Send your details by hitting the "Create Account" button.
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Step 3: Deposit money your brokerage account

Now that you have created your account on one of the most highly reviewed stock trading apps, you need to deposit funds:

Watch the walkthrough below if you need help transferring funds into your investment account.

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Step 4: Evaluate Franklin Financial Services stock

Once you have chosen the best place to buy Franklin Financial Services stock, it's critical to evaluate their stock before you buy, so you truly understand the risk and upside.

Franklin Financial Services Numbers

FRAF Price
$38.60
1w %
11.71%
1y %
26.56%
5y %
59.18%
P/E
15.32x
P/B
1.18x
P/S
2.48x
PEG
N/A
Revenue
$69.21M
Earnings
$11.10M
Fore. Rev. Growth
N/A
Fore. Earn. Growth
N/A
Market Cap
$171.40M
Next Earnings
N/A
Next Dividend
May 28, 2025

Franklin Financial Services Fundamentals

WallStreetZen was built to help everyday investors perform more accurate fundamental analysis quickly.

You can see all of the due diligence checks on FRAF's stock page.

Is FRAF stock properly valued?

Analysts use many financial metrics, analyses, models, and charts to gauge FRAF's fair value.

Using relative valuations ratios:

  • FRAF could be overvalued based on its P/E ratio of 15.32x, relative to Banks - Regional industry P/E ratio of 13.07x
  • FRAF could be overvalued based on its P/B ratio of 1.18x, relative to Banks - Regional industry P/B ratio of 1.07x

You can do more valuation research on FRAF's stock here.

How do FRAF Financials look?

Positive Health Checks:

  • FRAF earnings of $13.32M is not enough to cover its interest payments.

Negative Health Checks:

  • FRAF has a relatively high debt to equity ratio of 14.19.
  • Total FRAF debt is higher than 5 years ago, relative to shareholder equity.
  • FRAF's operating cash flow of $21.76M allows it to safely service it's debt of $223.96M.
  • FRAF profit margin has gone down from 20.7% to 16% in the past year.

FRAF Trading Indicators

SMA10
35.14
SMA20
35.21
SMA50
36.26
SMA100
34.33
SMA200
32.6
MACD
0.16
MACD Signal
-0.26
MACD Histogram
0.41
RSI
68.99
Stochastic %K
90.2
Stochastic %D
77.67
StochRSI %K
100
StochRSI %D
96.67

FRAF Revenue

Last year, FRAF earnings were $11.10M. In the last 5 year, FRAF's earnings have increased by -7.29% per year. This was slower than the Banks - Regional industry average of 17.78%.

Last year, FRAF revenue was $69.21M. In the last five year, FRAF's revenue has increased by 3.85% per year. This was slower than the Banks - Regional industry average of 10.1%.

You can research FRAF's earnings and revenue performance here.

What are FRAF executives and large shareholders up to?

Over the last year, insiders at FRAF have bought more shares than they have sold.

Charles Benner Carroll Jr., COO of FRAF, was the latest FRAF insider to buy. They bought $12,118.37 worth of FRAF shares on Apr 10, 2025.

Learn more about who owns FRAF shares here.

Can I rely on FRAF as an income stream?

Franklin Financial Services pays a dividend of 3.32%, compared to the Banks - Regional industry's average dividend yield of 3.08%. If you owned $1,000 worth of FRAF stock, you would have been paid $33.16 in the past 12 months.

Franklin Financial Services dividend payments have consistently grown over the past decade and have remained stable.

Dig into more data about Franklin Financial Services dividend yield and history here.

What others are saying about FRAF

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Step 5: Make your FRAF buy order

There are two primary types of orders:

  • Market order: A market order is an order to buy or sell a security at the best available price.
    Market orders are generally fine for most investors.
  • Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
    If you want to make sure you're buying or selling at a given dollar amount limit, place a limit order.

Click the Open button and your broker will place the order.

If you want additional info about investing in stocks on eToro, click the helpful video below:

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Step 6: Keep tabs on your investment in FRAF

Now that you own some shares in FRAF, you'll want to keep up with your stock purchase.

Create a watchlist to track the latest developments regarding your FRAF stock.

FRAF Feed

How to Buy Stock in Franklin Financial Services

To reiterate, here are the 6 steps to buy Franklin Financial Services stock:

  1. Choose where to buy Franklin Financial Services stock
  2. Create your brokerage account
  3. Deposit money your brokerage account
  4. Evaluate Franklin Financial Services stock
  5. Make your FRAF buy order
  6. Keep tabs on your investment in FRAF

If you need a brokerage, eToro is our recommended venue.

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If you would like to track your investment in Franklin Financial Services, get started below.

NASDAQ: FRAF
$38.60+1.30 (+3.49%)
Updated Apr 21, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: FRAF
$38.60+1.30 (+3.49%)
Updated Apr 21, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Franklin Financial Services share?

As of Apr 21, 2025, it costs $38.60 to buy one share of Franklin Financial Services stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.259 shares of FRAF.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Franklin Financial Services stock?

One way to place an order for Franklin Financial Services stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.