How to Buy Gap Stock

Gap Inc

Gap is a apparel company located in California, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GAP on the NYSE exchange.

Gap stock last closed at $19.13, up 4.94% from the previous day, and has decreased 9.76% in one year. It has overperformed other stocks in the Apparel Retail industry by 0.05 percentage points. Gap stock is currently +12.6% from its 52-week low of $16.99, and -37.79% from its 52-week high of $30.75.

There are currently 374.9M GAP shares outstanding. The market cap of GAP is $7.17B. In the past 24 hours, 9.5M GAP shares were traded.

How to Buy Gap Stock

Not sure how to invest in Gap stock? Here's how.

  1. Decide where to buy Gap stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Gap stock.
  2. Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Deposit money your brokerage account: Choose your payment method and add your info.
  4. Evaluate Gap stock: The Gap ticker symbol is GAP. Is Gap stock a good investment? Should you buy shares of GAP? How do GAP's underlying business fundamentals look? Do top analysts think Gap is a good buy? Why has GAP's stock price moved recently? (Hint: Our stock market research website can help you decide if GAP is a good stock to buy).
  5. Make your GAP buy order: Decide if you will purchase GAP shares at the current market price or use a limit order to purchase GAP stock at a particular price.
  6. Keep an eye on your investment in GAP: Create a watchlist to get live updates on your new investment in Gap stock.

Step 1: Decide where to buy Gap stock

You will need an online brokerage account to access the NYSE market and buy GAP stock.

A brokerage account is an investment account that enables you to buy and sell a number of investments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've picked the right brokerage, the next step is to fill out some personal details so you are able to invest in GAP today.

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  2. Enter your personal details to open your new brokerage account.
  1. Submit your info by pressing the "Create Account" button.
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Step 3: Deposit money your brokerage account

Now that you've created your account on one of the best stock apps, you need to deposit funds:

Watch the video below for more details depositing money into your new brokerage account.

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Step 4: Evaluate Gap stock

After you have chosen the best place to buy Gap stock, it's critical to evaluate their stock before you invest, so you can wrap your head around the risk as well as the opportunity.

Gap quick stats

GAP Price
$19.13
1w %
0.68%
1y %
-9.76%
5y %
129.1%
P/E
8.54x
P/B
2.2x
P/S
0.48x
PEG
1.5x
Revenue
$15.09B
Earnings
$844.00M
Fore. Rev. Growth
1.65%
Fore. Earn. Growth
5.71%
Market Cap
$7.17B
Next Earnings
May 28, 2025
Next Dividend
N/A

Gap Fundamentals

WallStreetZen was designed to help part-time investors perform more accurate fundamental analysis.

You can view all of the due diligence checks on GAP's stock page.

What is the fair value of GAP stock?

Investors use many financial metrics, analyses, models, and charts to gauge GAP's fair value.

Using relative valuations metrics:

  • GAP may be undervalued based on its P/E ratio of 8.54x, relative to Apparel Retail industry P/E ratio of 24.77x
  • GAP could be undervalued based on its P/B ratio of 2.2x, relative to Apparel Retail industry P/B ratio of 6.89x
  • GAP could be overvalued based on its PEG ratio of 1.5x

You can do more valuation research on GAP's stock here.

A look at GAP Cashflows and Balance Sheet

Passed Health Checks:

  • GAP's operating cash flow of $1.49B allows it to safely service it's debt of $5.48B.
  • There are more short-term assets than short-term liabilities on the GAP balance sheet.
  • GAP profit margin has gone up from 3.4% to 5.6% in the past year.
  • GAP earnings of $1.22B is not enough to cover its interest payments.
  • Total GAP debt is lower than 5 years ago, relative to shareholder equity.

Failed Health Checks:

  • GAP has a relatively high debt to equity ratio of 2.64.
  • There are more long-term liabilities than short-term assets on the GAP balance sheet.

Do analysts think it's a good time to buy Gap stock

Out of 10 Equities analysts who track GAP, the consensus analyst rating on GAP is a Strong Buy

It's important to keep in mind that analyst forecasts are not recommendations, nor are they financial advice.

Most Recent GAP Analyst Ratings

Dana Telsey, a bottom 5% analyst from Telsey Advisory Group maintains GAP with a hold rating and maintains their GAP price target from $26.00 to $26.00, on Mar 7, 2025.

Robert Drbul, a bottom 14% analyst from Guggenheim reiterates GAP with a strong buy rating and maintains their GAP price target from $35.00 to $35.00, on Nov 22, 2024.

Simeon Siegel, a top 7% analyst from BMO Capital maintains GAP with a hold rating and raises their GAP price target from $23.00 to $25.00, on Nov 22, 2024.

Michael Binetti, a bottom 11% analyst from Evercore ISI Group maintains GAP with a buy rating and raises their GAP price target from $32.00 to $33.00, on Nov 22, 2024.

Ike Boruchow, a top 8% analyst from Wells Fargo maintains GAP with a strong buy rating and raises their GAP price target from $28.00 to $30.00, on Nov 22, 2024.

You can dive deeper into what analysts are saying on the Gap stock forecast page.

GAP Momentum

SMA10
18.87
SMA20
19.85
SMA50
21.02
SMA100
22.63
SMA200
22.28
MACD
-0.7
MACD Signal
-0.67
MACD Histogram
-0.03
RSI
46.62
Stochastic %K
30.68
Stochastic %D
31.93
StochRSI %K
41.36
StochRSI %D
41.29

GAP Performance Metrics

Last year, GAP earnings were $844.00M. Over the past 5 year, GAP's earnings have gone up by 19.22% per year. This was faster than the Apparel Retail industry average of 10.97%.

Last year, GAP revenue was $15.09B. During the last 5 year, GAP's revenue has increased by -1.64% per year. This was slower than the Apparel Retail industry average of 7.58%.

Dig into GAP's earnings and revenue performance here.

Who is buying/selling GAP?

Over the past 12 months, executives and large shareholders at GAP have sold more shares than they have bought.

Horacio Barbeito, President CEO Old Navy of GAP, was the latest GAP insider to sell. They sold $818,296.54 worth of GAP stock on Mar 21, 2025.

Learn more about who owns GAP stock here.

Can I rely on GAP as an income stream?

No, Gap doesn't provide an income stream by paying out dividends.

Get opinions from other traders

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Step 5: Make your GAP buy order

There are two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best available price.
    Market orders are generally sufficient.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a given dollar amount, place a limit order.

Hit the Open Trade button and eToro will place your order.

If you need additional assistance buying stocks on eToro, watch the how to video below:

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Step 6: Keep an eye on your investment in GAP

Now that you own some shares in GAP, you'll want to keep up with your new investment.

Make a watchlist to get the latest updates about your GAP stock.

GAP Feed

How to Buy Stock in Gap

To reiterate, here are the 6 steps for buying Gap stock:

  1. Decide where to buy Gap stock
  2. Open a brokerage account
  3. Deposit money your brokerage account
  4. Evaluate Gap stock
  5. Make your GAP buy order
  6. Keep an eye on your investment in GAP

If you are looking for a online brokerage, eToro is our favorite option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest scoop on your investment in Gap, click below.

NYSE: GAP
$19.13+0.90 (+4.94%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.
NYSE: GAP
$19.13+0.90 (+4.94%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Gap share?

As of Apr 17, 2025, it costs $19.13 to buy one share of Gap stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $9, you can buy 0.47 shares of GAP.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Gap stock?

According to 10 Wall Street analysts who monitor Gap, their consensus recommendation is to buy Gap stock.

What is the best way to buy Gap stock?

One way to place an order for Gap stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.