How to Buy Harley Davidson Stock
Harley Davidson Inc
Harley Davidson is a recreational vehicle company located in Wisconsin, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker HOG on the NYSE exchange.
Harley Davidson stock last closed at $22.04, down 2.09% from the previous day, and has decreased 43.47% in one year. It has overperformed other stocks in the Recreational Vehicles industry by 0.3 percentage points. Harley Davidson stock is currently +7.78% from its 52-week low of $20.45, and -45.09% from its 52-week high of $40.14.
At the moment, there are 124.54M HOG shares outstanding. The market value of HOG is $2.74B. In the past 24 hours, 1.66M HOG shares were traded.
How to Buy Harley Davidson Stock
Wondering how to invest in Harley Davidson stock? Here's how.
- Figure out where to buy Harley Davidson stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you figure out where to buy Harley Davidson stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your investment account: Choose your method of payment and add your info.
- Analyze Harley Davidson stock: The Harley Davidson ticker symbol is HOG. Is Harley Davidson stock a good investment? Should you buy shares of HOG? How do HOG's underlying business fundamentals look? Do top analysts think Harley Davidson is a good buy? Why has HOG's stock price moved recently? (Hint: Our stock research tools can help you figure out if HOG is a good stock to buy).
- Place your HOG trade: Decide if you will purchase HOG shares at the current market price or use a limit order to buy HOG stock at a specific price.
- Monitor your investment in HOG: Create a watchlist to get live updates on your new investment in Harley Davidson shares.
Step 1: Figure out where to buy Harley Davidson stock
You need an online brokerage account to access the NYSE market and buy HOG shares.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal info so you can invest in HOG today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Fund your investment account
Now that you've opened your account on our top ranked stock trading app, your next step is to transfer the money for your investment:
Watch the tutorial below for more details depositing funds into your new brokerage account.
Step 4: Analyze Harley Davidson stock
After you have identified the best place to buy Harley Davidson stock, it's crucial to analyze their stock prior to investing, so you truly comprehend the risk as well as the opportunity.
Harley Davidson Metrics
HOG Overview
WallStreetZen was built to help everyday investors perform better fundamental analysis in less time.
You can see all of the due diligence checks on HOG's stock page.
Is HOG stock undervalued or overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge HOG's fair value.
Using relative valuations methods:
- HOG could be overvalued based on its P/E ratio of 6.37x, relative to Recreational Vehicles industry P/E ratio of 1.19x
- HOG could be undervalued based on its P/B ratio of 0.87x, relative to Recreational Vehicles industry P/B ratio of 1.24x
- HOG may be undervalued based on its PEG ratio of 0.79x
You can do additional valuation research on HOG's stock here.
A look at HOG Cashflows and Balance Sheet
Positive Financial Indicators:
- There are more short-term assets than short-term liabilities on the HOG balance sheet.
- HOG earnings of $558.07M is not sufficient to cover its interest payments.
- Total HOG debt is lower than 5 years ago, relative to shareholder equity.
Negative Financial Indicators:
- HOG profit margin has gone down from 12.1% to 8.8% in the past year.
- There are more long-term liabilities than short-term assets on the HOG balance sheet.
- HOG's operating cash flow of $1.06B allows it to safely service it's debt of $7.01B.
- HOG has a relatively high debt to equity ratio of 2.76.
Is Harley Davidson stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 6 Equities analysts who monitor HOG, the consensus analyst rating on Harley Davidson is a Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Latest HOG Analyst Forecasts
Robert Ohmes, a top 6% analyst from Bank of America maintains HOG with a strong buy rating and lowers their HOG price target from $40.00 to $35.00, on Jan 30, 2025.
You can dive deeper into what analysts are projecting on the Harley Davidson stock forecast page.
HOG Momentum
HOG Growth Numbers
Last year, HOG earnings were $455.36M. During the past five year, HOG's earnings have increased by 5.09% per year. This was faster than the Recreational Vehicles industry average of -4.46%.
Last year, HOG revenue was $5.19B. During the past 5 year, HOG's revenue has increased by -0.66% per year. This was slower than the Recreational Vehicles industry average of 3.68%.
Dig into HOG's earnings and revenue performance here.
Who is buying/selling HOG?
In the last 12 months, insiders at HOG have sold more shares than they have bought.
Luke Christopher Mansfield, Chief Commercial Officer of HOG, was the latest HOG insider to sell. They sold $88,264.00 worth of HOG shares on Feb 13, 2025.
Get more info about who owns HOG stock here.
Does HOG stock generate passive income?
Harley Davidson pays a dividend of 2.38%, compared to the Recreational Vehicles industry's average dividend yield of 4.99%. If you owned $1,000 worth of HOG stock, you would have received $23.82 in the past 12 months.
Harley Davidson dividend payments have not consistently grown over the past decade and have not remained stable.
Get more info about Harley Davidson dividend yield and history here.
What do other investors have to say about HOG?
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Place your HOG trade
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally the best for newer investors. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a given price limit, place a limit order.
Press the Open Trade button and your broker will execute your order.
If you want more assistance buying stocks on eToro, watch the how to video below:
Step 6: Monitor your investment in HOG
Now that you own some HOG shares, you'll want to stay up-to-date on your new company.
Make a watchlist to monitor your HOG stock.
HOG Feed
How to Buy Stock in Harley Davidson
To reiterate, here are the 6 steps for buying Harley Davidson stock:
- Figure out where to buy Harley Davidson stock
- Create your brokerage account
- Fund your investment account
- Analyze Harley Davidson stock
- Place your HOG trade
- Monitor your investment in HOG
If you are looking for a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep an eye on your new investment in Harley Davidson, hit the button below to create your watchlist.
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