How to Buy Honest Company Stock
Honest Company Inc
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products.
Honest Company stock last closed at $4.39, down 0.68% from the previous day, and has increased 41.16% in one year. It has overperformed other stocks in the Household & Personal Products industry by 0.61 percentage points. Honest Company stock is currently +82.92% from its 52-week low of $2.40, and -51.06% from its 52-week high of $8.97.
There are currently 108.91M shares of HNST outstanding. The market value of HNST is $478.12M. In the past 24 hours, 1.68M HNST shares were traded.
How to Buy Honest Company Stock
Not sure how to invest in Honest Company stock? Here's how.
- Choose where to buy Honest Company stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you choose where to buy Honest Company stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Fund your investment account: Pick your method of payment and add your details.
- Evaluate Honest Company stock: The Honest Company ticker symbol is HNST. Is Honest Company stock a good investment? Should you buy shares of HNST? How do HNST's underlying business fundamentals look? Do top analysts think Honest Company is a good buy? Why has HNST's stock price moved recently? (Hint: Our stock research website can help you decide if HNST is a good stock to buy).
- Make your HNST buy order: Decide if you will purchase HNST shares at the current market price or use a limit order to buy HNST stock at a given price.
- Get the latest news on your investment in HNST: Create a watchlist to the latest updates on your position in Honest Company shares.
Step 1: Choose where to buy Honest Company stock
You need an online brokerage account in order to access the NASDAQ market and buy HNST shares.
Our recommended brokerage: eToro
Based on our experience, eToro is the best stock brokerage. eToro gives you:
- Invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
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- Social investing: eToro boasts a community with more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal details so you are able to invest in HNST stock today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new brokerage account.
- Send your info by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you've finished signing up on apps for stocks, you need to deposit funds:
Watch the walkthrough below if you need help depositing money into your brokerage account.
Step 4: Evaluate Honest Company stock
After you have decided on the best place to buy Honest Company stock, it's very important to evaluate their stock before you buy, so you truly comprehend the risk and upside.
Honest Company Metrics
Fundamentals of HNST
WallStreetZen was built to help part-time investors perform more accurate fundamental analysis.
You can view all of the due diligence checks on HNST's stock page.
Is HNST stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge HNST's intrinsic value.
Using relative valuations measures:
- HNST may be undervalued based on its P/B ratio of 2.74x, relative to Household & Personal Products industry P/B ratio of 7.62x
You can access additional valuation research on HNST's stock here.
HNST Financial Health Summary
Pros:
- There are more short-term assets than long-term liabilities on the HNST balance sheet.
- There are more short-term assets than short-term liabilities on the HNST balance sheet.
- Total HNST debt is lower than 5 years ago, relative to shareholder equity.
- HNST profit margin has gone up from -11.4% to -1.6% in the past year.
Cons:
- HNST earnings of -$6.05M is not enough to cover its interest payments.
- HNST's operating cash flow of $1.54M allows it to safely service it's debt of $13.20M.
- HNST has a relatively high debt to equity ratio of 0.42.
Is Honest Company stock a Buy, Hold, or Sell, according to analysts?
Out of 4 Equities analysts who give forecasts on HNST, the consensus analyst rating on Honest Company is a Buy
It's important to note that analyst ratings are not recommendations, nor are they financial advice.
You can dive deeper into what analysts are forecasting on the Honest Company stock forecast page.
HNST Technicals
HNST Earnings
Last year, HNST revenue was $378.34M. During the past 5 year, HNST's revenue has increased by 9.94% per year. This was faster than the Household & Personal Products industry average of 3.95%.
You can analyze HNST's earnings and revenue performance here.
Latest Insiders Trades at HNST
Over the past year, executives and large shareholders at HNST have sold more shares than they have bought.
Stephen Winchell, Chief Innovation Officer of HNST, was the latest HNST insider to sell. They sold $99,600.00 worth of HNST shares on Mar 12, 2025.
Research more about who owns HNST shares here.
Can I get consistent income from HNST stock?
No, Honest Company doesn't provide an income stream by paying out dividends.
Get analysis from other investors
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Make your HNST buy order
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly fine. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at an exact price, place a limit order.
Hit the Open button and eToro will execute the order.
If you require additional assistance investing in stocks on eToro, click the helpful video below:
Step 6: Get the latest news on your investment in HNST
Now that you own some HNST shares, you'll want to stay up-to-date on your new stock purchase.
Start a watchlist to track the most important metrics related to your HNST stock.
HNST Feed
How to Buy Stock in Honest Company
To reiterate, here are the 6 steps to buy Honest Company stock:
- Choose where to buy Honest Company stock
- Create your brokerage account
- Fund your investment account
- Evaluate Honest Company stock
- Make your HNST buy order
- Get the latest news on your investment in HNST
If you need a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep tabs on your investment in Honest Company, add HNST to your watchlist below.
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