How to Buy Kroger Co Stock
Kroger Co
Kroger Co is a grocery store company located in Ohio, United States, which is part of the Consumer Defensive sector, and is traded under the ticker KR on the NYSE exchange.
Kroger Co stock last closed at $72.31, up 1.53% from the previous day, and has increased 27.02% in one year. It has underperformed other stocks in the Grocery Stores industry by 0.11 percentage points. Kroger Co stock is currently +47.45% from its 52-week low of $49.04, and -0.28% from its 52-week high of $72.51.
There are currently 660.89M KR shares outstanding. The market cap of KR is $47.79B. In the last 24 hours, 8.98M KR shares were traded.
How to Buy Kroger Co Stock
Wondering how to invest in Kroger Co stock? Here's how.
- Figure out where to buy Kroger Co stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you choose where to buy Kroger Co stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your investment account: Select your method of payment and add your details.
- Analyze Kroger Co stock: The Kroger Co ticker symbol is KR. Is Kroger Co stock a good investment? Should you buy shares of KR? How do KR's underlying business fundamentals look? Do top analysts think Kroger Co is a good buy? Why has KR's stock price moved recently? (Hint: Our stock research website can help you figure out if KR is a good stock to buy).
- Make your KR trade: Decide if you will purchase KR shares at the current market price or use a limit order to purchase KR shares at a particular price.
- Get the latest news on your KR investment: Create a watchlist to key updates about your investment in Kroger Co stock.
Step 1: Figure out where to buy Kroger Co stock
You need a brokerage account in order to access the NYSE market and buy KR shares.
Our preferred brokerage: eToro
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Get $10 towards your share purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal details so you are able to buy KR stock today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to create a new trading account.
- Send your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've filled out your info on the best stock market app, your next step is to transfer the money for your investment:
Watch the tutorial below if you need help transferring funds into your new brokerage account.
Step 4: Analyze Kroger Co stock
Once you have selected the best place to buy Kroger Co stock, it's critical to research their stock prior to investing, so you truly wrap your head around the risk and upside.
Kroger Co shares at a glance
KR Fundamentals
WallStreetZen was built to help average investors do better fundamental analysis quickly.
You can see all of the due diligence checks on KR's stock page.
Is KR stock overvalued?
Analysts use many financial metrics, analyses, models, and charts to gauge KR's fair value.
Using relative valuations methods:
- KR could be undervalued based on its P/E ratio of 19.54x, relative to Grocery Stores industry P/E ratio of 24.81x
- KR could be overvalued based on its P/B ratio of 5.77x, relative to Grocery Stores industry P/B ratio of 4.4x
- KR could be overvalued based on its PEG ratio of 1.33x
You can access more valuation research on KR's stock here.
KR Financial Health
Positive Health Checks:
- KR's operating cash flow of $5.79B allows it to safely service it's debt of $25.08B.
- KR profit margin has gone up from 1.4% to 1.8% in the past year.
- KR earnings of $3.79B is not enough to cover its interest payments.
Negative Health Checks:
- KR has a relatively high debt to equity ratio of 5.35.
- Total KR debt is higher than 5 years ago, relative to shareholder equity.
- There are more short-term liabilities than short-term assets on the KR balance sheet.
- There are more long-term liabilities than short-term assets on the KR balance sheet.
Is it a good time to buy Kroger Co stock, according to analysts?
Out of 13 Equities analysts who monitor KR, the consensus analyst rating on KR is a Buy
Please note that analyst forecasts are not recommendations, nor are they investment advice.
Latest KR Analyst Forecasts
Leah Jordan, a top 31% analyst from Goldman Sachs reinstates KR with a strong buy rating and announces their KR price target of $70.00, on Feb 4, 2025.
Simeon Gutman, a bottom 2% analyst from Morgan Stanley maintains KR with a hold rating and raises their KR price target from $62.00 to $65.00, on Jan 21, 2025.
Robert Ohmes, a top 6% analyst from Bank of America maintains KR with a strong buy rating and raises their KR price target from $70.00 to $75.00, on Dec 20, 2024.
Bank of America's Robert Ohmes raised their price target on Kroger Co (NYSE: KR) by 7.1% from $70 to $75 on 2024/12/20. The analyst maintained their Strong Buy rating on the stock.
In spite of their belief that a merger with Albertsons would have brought about scale efficiencies, better digital advertising, and stronger purchasing power, Ohmes believes Kroger is still a well-positioned grocery store.
The analyst explained that growth in alternative profit streams, improved digital profitability, and the ongoing implementation of cost savings initiatives will support Kroger's long-term margins.
Michael Lasser, a top 6% analyst from UBS maintains KR with a hold rating and raises their KR price target from $63.00 to $66.00, on Dec 12, 2024.
Kelly Bania, a top 7% analyst from BMO Capital maintains KR with a hold rating and raises their KR price target from $60.00 to $63.00, on Dec 12, 2024.
You can dig deeper into what analysts are projecting on the Kroger Co stock forecast page.
KR Technicals
KR Growth Metrics
Last year, KR earnings were $2.67B. Over the last five year, KR's earnings have grown by 12.54% per year. This was slower than the Grocery Stores industry average of 15.24%.
Last year, KR revenue was $147.12B. Over the last 5 year, KR's revenue has gone up by 3.77% per year. This was slower than the Grocery Stores industry average of 5.09%.
Find out more about KR's earnings and revenue performance here.
Are KR executives and large shareholders buying or selling the stock?
Over the last year, executives and large shareholders at KR have sold more shares than they have bought.
Todd A. Foley, Senior Vice President of KR, was the latest KR insider to buy. They bought $315,019.04 worth of KR stock on Apr 17, 2025.
Dig into more about who owns KR stock here.
Does KR stock generate passive income?
No, Kroger Co doesn't provide an income stream by paying out dividends.
What do other traders have to say about KR?
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your KR trade
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly fine. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a given dollar amount limit, place a limit order.
Hit the Open Trade button and eToro will execute your order.
If you want more assistance investing in stocks on eToro, watch the how to video below:
Step 6: Get the latest news on your KR investment
Now that you own some KR stock, you'll want to keep up with your new shares.
Put KR on a watchlist to keep track of your KR stock.
KR Feed
How to Buy Stock in Kroger Co
To reiterate, here are the 6 steps for buying Kroger Co stock:
- Figure out where to buy Kroger Co stock
- Create a brokerage account
- Deposit money your investment account
- Analyze Kroger Co stock
- Make your KR trade
- Get the latest news on your KR investment
If you need a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to monitor your investment in Kroger Co, create a watchlist on WallStreetZen today.
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