How to Buy Lemonade Stock

Lemonade Inc

Lemonade, Inc. provides various insurance products in the United States and Europe.

Lemonade stock last closed at $26.78, down 0.52% from the previous day, and has increased 70.14% in one year. It has overperformed other stocks in the Insurance - Property & Casualty industry by 0.54 percentage points. Lemonade stock is currently +90.88% from its 52-week low of $14.03, and -50.27% from its 52-week high of $53.85.

At the moment, there are 72.82M shares of LMND outstanding. The market capitalization of LMND is $1.95B. In the last 24 hours, 767,561 LMND shares were traded.

How to Buy Lemonade Stock

Wondering how to invest in Lemonade stock? Here's how.

  1. Choose where to buy Lemonade stock: You need to choose an online brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you figure out where to buy Lemonade stock.
  2. Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Put funds into your brokerage account: Choose your method of payment and add your info.
  4. Analyze Lemonade stock: The Lemonade ticker symbol is LMND. Is Lemonade stock a good investment? Should you buy shares of LMND? How do LMND's underlying business fundamentals look? Do top analysts think Lemonade is a good buy? Why has LMND's stock price moved recently? (Hint: Our stock market research tools can help you understand if LMND is a good stock to buy).
  5. Make your LMND trade: Decide if you will purchase LMND shares at the current market price or use a limit order to buy LMND shares at a specific price.
  6. Get updates on your LMND investment: Create a watchlist to important updates regarding your position in Lemonade stock.

Step 1: Choose where to buy Lemonade stock

You will need an online brokerage account to access the NYSE market and buy LMND stock.

A brokerage account is an investment account that allows you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've picked the best brokerage, it's time to fill out some personal details so you are able to invest in LMND today.

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  1. Click here to get started.
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  2. Enter your personal data to start a new trading account.
  1. Submit your data by pressing the "Create Account" button.
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Step 3: Put funds into your brokerage account

Now that you've created your account on the greatest app to buy stocks, your next step is to transfer the money for your investment:

Check out the tutorial below to see the process of depositing funds into your new brokerage account.

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Step 4: Analyze Lemonade stock

After you have decided on the best place to buy Lemonade stock, it's important to evaluate their stock before you buy, so you actually understand the risk as well as the opportunity.

Lemonade stock data

LMND Price
$26.78
1w %
2.57%
1y %
70.14%
5y %
N/A
P/E
-9.4x
P/B
3.29x
P/S
3.61x
PEG
N/A
Revenue
$526.50M
Earnings
-$202.20M
Fore. Rev. Growth
30.2%
Fore. Earn. Growth
N/A
Market Cap
$1.95B
Next Earnings
Apr 28, 2025
Next Dividend
N/A

Fundamentals of LMND

WallStreetZen was built to help part-time investors do better fundamental analysis.

You can view all of the due diligence checks on LMND's stock page.

What is the fair value of LMND stock?

You can use many financial metrics, analyses, models, and charts to gauge LMND's intrinsic value.

Using relative valuations measures:

  • LMND could be overvalued based on its P/B ratio of 3.29x, relative to Insurance - Property & Casualty industry P/B ratio of 2.32x

You can do additional valuation analysis on LMND's stock here.

LMND Financial Overview

Pros:

  • Total LMND debt is lower than 5 years ago, relative to shareholder equity.

Cons:

  • LMND has a relatively high debt to equity ratio of 2.12.
  • LMND profit margin has gone up by 0.17 percentage points in the past year, but the company is still unprofitable.

Is it a good time to buy Lemonade stock, according to Wall Street analysts?

Out of 7 Equities analysts who give forecasts on LMND, the consensus analyst rating on LMND is a Hold

It's important to keep in mind that analyst forecasts are not recommendations, nor are they investment advice.

Most Recent LMND Analyst Upgrades/Downgrades

Michael Phillips, a bottom 9% analyst from Morgan Stanley upgrades LMND to a hold rating and raises their LMND price target from $23.00 to $42.00, on Nov 20, 2024.

Thomas McJoynt-Griffith, a top 12% analyst from Keefe, Bruyette & Woods downgrades LMND to a sell rating and raises their LMND price target from $18.00 to $21.00, on Nov 7, 2024.

You can dig deeper into what analysts are saying on the Lemonade stock forecast page.

LMND Trading Indicators

SMA10
27.11
SMA20
30.24
SMA50
33.15
SMA100
36.17
SMA200
28.15
MACD
-2.1
MACD Signal
-1.87
MACD Histogram
-0.23
RSI
39.48
Stochastic %K
27.01
Stochastic %D
23.38
StochRSI %K
65.43
StochRSI %D
58.5

Is LMND Growing Revenue?

Last year, LMND revenue was $526.50M. During the past five year, LMND's revenue has grown by 50.9% per year. This was faster than the Insurance - Property & Casualty industry average of 11.68%.

You can analyze LMND's earnings and revenue performance here.

Latest Insiders Trades at LMND

In the past 12 months, executives and large shareholders at LMND have sold more shares than they have bought.

John Sheldon Peters, Chief Insurance Officer of LMND, was the latest LMND insider to buy. They bought $53,000.00 worth of LMND shares on Apr 2, 2025.

Learn more about who owns LMND shares here.

Does LMND stock generate passive income?

No, Lemonade doesn't provide an income stream by paying out dividends.

What others are saying about LMND

One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to see what other community members have to say.

Step 5: Make your LMND trade

You have two main options:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are generally fine.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a given price, use a limit order.

Click the Open Trade button and eToro will place your order.

If you require more help with investing in stocks on eToro, click the helpful video below:

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Step 6: Get updates on your LMND investment

Now that you own some shares in LMND, you'll want to keep up with your new stock purchase.

Make a watchlist to get notified of important updates regarding your LMND stock.

LMND Feed

How to Buy Stock in Lemonade

To reiterate, here are the 6 steps for buying Lemonade stock:

  1. Choose where to buy Lemonade stock
  2. Open a brokerage account
  3. Put funds into your brokerage account
  4. Analyze Lemonade stock
  5. Make your LMND trade
  6. Get updates on your LMND investment

If you need a place to buy stocks, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest scoop on your new investment in Lemonade, hit the button below to create your watchlist.

NYSE: LMND
$26.78-0.14 (-0.52%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.
NYSE: LMND
$26.78-0.14 (-0.52%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Lemonade share?

As of Apr 17, 2025, it costs $26.78 to buy one share of Lemonade stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.373 shares of LMND.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Lemonade stock?

According to 7 Wall Street analysts who monitor Lemonade, their consensus recommendation is to hold Lemonade stock.

What is the best way to buy Lemonade stock?

One way to place an order for Lemonade stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.