Nu Skin Enterprises is a household & personal product company located in Utah, United States, which is part of the Consumer Defensive sector, and is traded under the ticker NUS on the NYSE exchange.
Nu Skin Enterprises stock last closed at $5.54, down 0.54% from the previous day, and has decreased 56.17% in one year. It has underperformed other stocks in the Household & Personal Products industry by 0.26 percentage points. Nu Skin Enterprises stock is currently +4.14% from its 52-week low of $5.32, and -60.43% from its 52-week high of $14.00.
There are currently 49.72M shares of NUS outstanding. The market cap of NUS is $275.46M. In the past 24 hours, 551,820 NUS shares were traded.
How to Buy Nu Skin Enterprises Stock
Not sure how to invest in Nu Skin Enterprises stock? Here's how.
Figure out where to buy Nu Skin Enterprises stock: You need to choose an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you decide where to buy Nu Skin Enterprises stock.
Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
Deposit money your investment account: Pick your payment method and add your information.
Research Nu Skin Enterprises stock: The Nu Skin Enterprises ticker symbol is NUS. Is Nu Skin Enterprises stock a good investment? Should you buy shares of NUS? How do NUS's underlying business fundamentals look? Do top analysts think Nu Skin Enterprises is a good buy? Why has NUS's stock price moved recently? (Hint: Our stock research tools can help you figure out if NUS is a good stock to buy).
Make your NUS trade: Decide if you will purchase NUS shares at the current market price or use a limit order to purchase NUS shares at a specific price.
Get notifications regarding your investment in NUS: Create a watchlist to monitor your position in Nu Skin Enterprises shares.
Step 1: Figure out where to buy Nu Skin Enterprises stock
You need a brokerage account in order to access the NYSE market and buy NUS shares.
A brokerage account is an investment account that allows you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.
Our favorite brokerage: eToro
In our opinion, eToro is the best online stock brokerage. eToro gives you:
You can invest in stocks with zero commissions: Invest without paying trading commissions.
Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
Access to global markets: From Technology to Real Estate, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading stock exchanges.
Social investing: eToro has a community of more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
Security: eToro is a regulated and licensed fintech leader.
Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by signing up for an account with eToro now. This offer is only for US users.
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.
Step 2: Sign up for a brokerage account
Now that you've picked the right brokerage, you need to fill out some personal details so you are able to buy NUS today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Research Nu Skin Enterprises stock
Once you have figured out the best place to buy Nu Skin Enterprises stock, it's very important to analyze their stock before you buy, so you actually understand the risk as well as the opportunity.
Nu Skin Enterprises Metrics
NUS Price
$5.54
1w %
-6.73%
1y %
-56.17%
5y %
-78.08%
P/E
-1.88x
P/B
0.42x
P/S
0.16x
PEG
N/A
Revenue
$1.73B
Earnings
-$146.59M
Fore. Rev. Growth
-7.41%
Fore. Earn. Growth
N/A
Market Cap
$275.46M
Next Earnings
Jun 5, 2025
Next Dividend
N/A
NUS Due Diligence Score
WallStreetZen was designed to help average investors do better fundamental analysis quickly.
You can see all of the due diligence checks on NUS's stock page.
Is NUS stock properly valued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge NUS's true value.
Using relative valuations methods:
NUS may be undervalued based on its P/B ratio of 0.42x, relative to Household & Personal Products industry P/B ratio of 7.56x
You can access additional valuation analysis on NUS's stock here.
NUS Financials at a glance
Passed Financial Due Diligence Checks:
NUS's operating cash flow of $111.74M allows it to safely service it's debt of $452.05M.
There are more short-term assets than long-term liabilities on the NUS balance sheet.
There are more short-term assets than short-term liabilities on the NUS balance sheet.
Failed Financial Due Diligence Checks:
Total NUS debt is higher than 5 years ago, relative to shareholder equity.
NUS profit margin has gone down from 0.4% to -8.5% in the past year.
NUS has a relatively high debt to equity ratio of 1.26.
NUS earnings of -$148.64M is not sufficient to cover its interest payments.
Is NUS stock a Buy, Hold, or Sell, according to analysts?
Out of 1 Wall Street analysts who track NUS, the consensus analyst rating on NUS is a Hold
Please note that analyst ratings are not recommendations, nor are they investment advice.
Last year, NUS revenue was $1.73B. In the past 5 year, NUS's revenue has gone up by -6.47% per year. This was slower than the Household & Personal Products industry average of 3.87%.
Nu Skin Enterprises pays a dividend of 3.25%, compared to the Household & Personal Products industry's average dividend yield of 2.44%. If you owned $1,000 worth of NUS stock, you would have been paid $32.49 last year.
Nu Skin Enterprises dividend payments have not consistently grown over the past decade and have not remained stable.
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Make your NUS trade
There are two primary order types:
Market order: A market order is an order to buy or sell a stock at the best possible price. Market orders are usually the easiest way to buy.
Limit order: A limit order enables you to buy or sell a security at a specific price (or better). If you want to ensure you're buying or selling at a particular dollar amount, place a limit order.
Press the Open button and your broker will place your order.
If you need more info about buying stocks on eToro, click the helpful video below:
How much does it cost to buy one Nu Skin Enterprises share?
As of Apr 22, 2025, it costs $5.54 to buy one share of Nu Skin Enterprises stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $2, you can buy 0.361 shares of NUS.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.