How to Buy Primerica Stock
Primerica Inc
Primerica is a property & casualty insurance company located in Georgia, United States, which is part of the Financial Services sector, and is traded under the ticker PRI on the NYSE exchange.
Primerica stock last closed at $247.08, down 2.93% from the previous day, and has increased 13.59% in one year. It has underperformed other stocks in the Insurance - Life industry by 0.01 percentage points. Primerica stock is currently +16.81% from its 52-week low of $211.53, and -19.76% from its 52-week high of $307.91.
As of Apr 21, 2025, there are 33.25M shares of PRI outstanding. The market cap of PRI is $8.22B. In the last 24 hours, 121,483 PRI shares were traded.
How to Buy Primerica Stock
Wondering how to invest in Primerica stock? Here's how.
- Decide where to buy Primerica stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you decide where to buy Primerica stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Select your method of payment and add your details.
- Analyze Primerica stock: The Primerica ticker symbol is PRI. Is Primerica stock a good investment? Should you buy shares of PRI? How do PRI's underlying business fundamentals look? Do top analysts think Primerica is a good buy? Why has PRI's stock price moved recently? (Hint: Our stock market research website can help you understand if PRI is a good stock to buy).
- Execute your PRI trade: Decide if you will purchase PRI shares at the current market price or use a limit order to purchase PRI shares at a specific price.
- Get key alerts regarding your investment in PRI: Create a watchlist to important notifications about your investment in Primerica stock.
Step 1: Decide where to buy Primerica stock
You need an online brokerage account to access the NYSE market and buy PRI shares.
Our favorite brokerage: eToro
In our opinion, eToro is the best online stock brokerage. eToro gives you:
- Invest in stocks with zero commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still invest in the stock.
- Access to world markets: From Technology to Financial Services, New York to Tokyo (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading exchanges.
- Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your purchase of stock by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the right brokerage, you need to fill out some personal details so you are able to buy PRI stock today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to create a new brokerage account.
- Submit your info by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've filled out your info on the best stock trading app, you can securely and quickly fund your account:
Check out the walkthrough below if you need help transferring money into your investment account.
Step 4: Analyze Primerica stock
After you have chosen the best place to buy Primerica stock, it's very important to evaluate their stock prior to buying, so you actually comprehend the risk and opportunity.
Primerica Numbers
PRI Overview
WallStreetZen was created to help everyday investors do more accurate fundamental analysis quickly.
You can view all of the due diligence checks on PRI's stock page.
What is the fair value of PRI stock?
You can use many financial metrics, analyses, models, and charts to gauge PRI's intrinsic value.
Using relative valuations measures:
- PRI may be overvalued based on its P/E ratio of 18x, relative to Insurance - Life industry P/E ratio of 11.59x
- PRI may be overvalued based on its P/B ratio of 3.64x, relative to Insurance - Life industry P/B ratio of 1.43x
- PRI may be undervalued based on its PEG ratio of 0.85x
You can do more valuation analysis on PRI's stock here.
PRI Financial Overview
Pros:
- PRI earnings of $714.67M is not sufficient to cover its interest payments.
- Total PRI debt is lower than 5 years ago, relative to shareholder equity.
- PRI's operating cash flow of $862.09M allows it to safely service it's debt of $649.99M.
Cons:
- PRI profit margin has gone down from 21% to 15.2% in the past year.
- PRI has a relatively high debt to equity ratio of 5.46.
Is Primerica stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 6 Equities analysts who give recommendations on PRI, the consensus analyst rating on Primerica is a Buy
It's important to note that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent PRI Analyst Ratings
Mark Hughes, a top 1% analyst from Truist Securities maintains PRI with a strong buy rating and raises their PRI price target from $300.00 to $340.00, on Nov 8, 2024.
You can dig deeper into what analysts are projecting on the Primerica stock forecast page.
PRI Technicals
PRI Performance Metrics
Last year, PRI earnings were $470.52M. During the last five year, PRI's earnings have gone up by 9.68% per year. This was faster than the Insurance - Life industry average of 2.43%.
Last year, PRI revenue was $3.09B. During the last 5 year, PRI's revenue has grown by 8.52% per year. This was faster than the Insurance - Life industry average of -3.26%.
You can analyze PRI's earnings and revenue performance here.
What are PRI executives and large shareholders up to?
Over the last year, executives and large shareholders at PRI have bought more shares than they have sold.
Joel M. Babbit, Director of PRI, was the latest PRI insider to buy. They bought $7,194.20 worth of PRI stock on Mar 14, 2025.
Dig into more about who owns PRI shares here.
Does PRI provide a stable income stream?
Primerica pays a dividend of 1.45%, compared to the Insurance - Life industry's average dividend yield of 2.44%. If you owned $1,000 of PRI stock, you would have received $14.53 in the past 12 months.
Primerica dividend payments have consistently grown over the past decade and have remained stable.
Get more info about Primerica dividend yield and history here.
What others are saying about PRI
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Execute your PRI trade
There are two main order types:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally fine for most investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at an exact price limit, place a limit order.
Hit the Open button and eToro will execute your order.
If you require more assistance buying stocks on eToro, watch the how to video below:
Step 6: Get key alerts regarding your investment in PRI
Now that you own some PRI shares, you'll want to keep up with your company.
Add PRI to a watchlist to track the most important metrics related to your PRI stock.
PRI Feed
How to Buy Stock in Primerica
To summarize, here are the 6 steps for buying Primerica stock:
- Decide where to buy Primerica stock
- Create your brokerage account
- Deposit money your investment account
- Analyze Primerica stock
- Execute your PRI trade
- Get key alerts regarding your investment in PRI
If you require a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to keep track of your investment in Primerica, click the button below.
Related Stock Buying Guides
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.