How to Buy Principal Financial Group Stock
Principal Financial Group Inc
Principal Financial Group, Inc. provides retirement, asset management, and insurance products and services to businesses, individuals, and institutional clients worldwide.
Principal Financial Group stock last closed at $72.14, up 0.7% from the previous day, and has decreased 8.08% in one year. It has underperformed other stocks in the Asset Management industry by 0 percentage points. Principal Financial Group stock is currently +5.48% from its 52-week low of $68.39, and -21.57% from its 52-week high of $91.98.
There are currently 225.57M shares of PFG outstanding. The market capitalization of PFG is $16.27B. In the past 24 hours, 1.64M PFG shares were traded.
How to Buy Principal Financial Group Stock
Not sure how to invest in Principal Financial Group stock? Here's how.
- Decide where to buy Principal Financial Group stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy Principal Financial Group stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Pick your method of payment and add your details.
- Evaluate Principal Financial Group stock: The Principal Financial Group ticker symbol is PFG. Is Principal Financial Group stock a good investment? Should you buy shares of PFG? How do PFG's underlying business fundamentals look? Do top analysts think Principal Financial Group is a good buy? Why has PFG's stock price moved recently? (Hint: Our stock market analysis website can help you evaluate if PFG is a good stock to buy).
- Make your PFG trade: Decide if you will purchase PFG shares at the current market price or use a limit order to purchase PFG shares at a particular price.
- Watch your PFG investment: Create a watchlist to monitor your investment in Principal Financial Group shares.
Step 1: Decide where to buy Principal Financial Group stock
You will need an online brokerage account to access the NASDAQ market and buy PFG shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the right brokerage, the next step is to fill out some personal info so you can buy PFG stock today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to create a new brokerage account.
- Send your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you have created your account on the best stock trading app for beginners, your next step is to transfer the money for your investment:
Watch the video below if you need help depositing money into your brokerage account.
Step 4: Evaluate Principal Financial Group stock
After you have decided on the best place to buy Principal Financial Group stock, it's crucial to analyze their stock before you buy, so you can wrap your head around the risk as well as the opportunity.
Principal Financial Group shares data
PFG Due Diligence Score
WallStreetZen was built to help part-time investors perform more accurate fundamental analysis quickly.
You can view all of the due diligence checks on PFG's stock page.
Is PFG stock properly valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge PFG's intrinsic value.
Using relative valuations methods:
- PFG could be undervalued based on its P/E ratio of 10.66x, relative to Asset Management industry P/E ratio of 33.17x
- PFG may be undervalued based on its P/B ratio of 1.47x, relative to Asset Management industry P/B ratio of 2.52x
- PFG could be undervalued based on its PEG ratio of 0.79x
You can do more valuation research on PFG's stock here.
Is PFG a healthy company?
Positive Financial Indicators:
- PFG's operating cash flow of $4.60B allows it to safely service it's debt of $4.11B.
- PFG earnings of $1.86B is not enough to cover its interest payments.
- PFG profit margin has gone up from 4.6% to 9.7% in the past year.
Negative Financial Indicators:
- Total PFG debt is higher than 5 years ago, relative to shareholder equity.
- PFG has a relatively high debt to equity ratio of 27.26.
Do analysts think it's a good time to buy Principal Financial Group stock
Out of 9 Wall Street analysts who give recommendations on PFG, the consensus analyst rating on Principal Financial Group is a Hold
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Latest PFG Analyst Upgrades/Downgrades
Ryan Krueger, a top 18% analyst from Keefe, Bruyette & Woods maintains PFG with a hold rating and raises their PFG price target from $90.00 to $92.00, on Feb 12, 2025.
Jack Matten, a bottom 27% analyst from BMO Capital initiates coverage on PFG with a hold rating and announces their PFG price target of $93.00, on Jan 23, 2025.
Scott Heleniak, a top 5% analyst from RBC Capital reiterates PFG with a hold rating and maintains their PFG price target from $91.00 to $91.00, on Jan 21, 2025.
Jimmy Bhullar, a top 16% analyst from JP Morgan upgrades PFG to a strong buy rating and lowers their PFG price target from $95.00 to $92.00, on Jan 7, 2025.
You can dive deeper into what analysts are saying on the Principal Financial Group stock forecast page.
PFG Trading Indicators
PFG Growth Metrics
Last year, PFG earnings were $1.57B. Over the past five year, PFG's earnings have gone up by 6.25% per year. This was faster than the Asset Management industry average of 5.3%.
Last year, PFG revenue was $16.13B. In the last five year, PFG's revenue has increased by -0.12% per year. This was slower than the Asset Management industry average of 16.79%.
Find out more about PFG's earnings and revenue performance here.
Who is buying/selling PFG?
Over the last year, insiders at PFG have sold more shares than they have bought.
Daniel Joseph Houston, Executive Chairman of PFG, was the latest PFG insider to sell. They sold $1,437,817.92 worth of PFG stock on Mar 1, 2025.
Learn more about who owns PFG stock here.
Does PFG stock generate passive income?
Principal Financial Group pays a dividend of 4.03%, compared to the Asset Management industry's average dividend yield of 6.84%. If you owned $1,000 worth of PFG stock, you would have received $40.34 in the past year.
Principal Financial Group dividend payments have consistently grown over the past decade but have not remained stable.
Find more analysis about Principal Financial Group dividend yield and history here.
What others are saying about PFG
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Make your PFG trade
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually the easiest way to buy. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at an exact price limit, use a limit order.
Click the Open button and your broker will execute your order.
If you require more help investing in stocks on eToro, watch the helpful video below:
Step 6: Watch your PFG investment
Now that you own some shares in PFG, you'll want to stay up-to-date on your new investment.
Add PFG to a watchlist to keep track of your PFG stock.
PFG Feed
How to Buy Stock in Principal Financial Group
To reiterate, here are the 6 steps to buy Principal Financial Group stock:
- Decide where to buy Principal Financial Group stock
- Sign up for your brokerage account
- Put funds into your brokerage account
- Evaluate Principal Financial Group stock
- Make your PFG trade
- Watch your PFG investment
If you need a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you want to get the latest news on your new investment in Principal Financial Group, hit the button below to create your watchlist.
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