How to Buy Prog Holdings Stock
Prog Holdings Inc
PROG Holdings, Inc. , through its subsidiary, Aaron's, Inc. , operates as an omnichannel provider of lease-purchase solutions to underserved and credit-challenged customers.
Prog Holdings stock last closed at $25.78, down 1.75% from the previous day, and has decreased 20.09% in one year. It has overperformed other stocks in the Rental & Leasing Services industry by 0.12 percentage points. Prog Holdings stock is currently +9.7% from its 52-week low of $23.50, and -48.73% from its 52-week high of $50.28.
As of Apr 21, 2025, there are 40.82M shares of PRG outstanding. The market capitalization of PRG is $1.05B. In the past 24 hours, 307,219 PRG shares were traded.
How to Buy Prog Holdings Stock
Not sure how to invest in Prog Holdings stock? Here's how.
- Decide where to buy Prog Holdings stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you figure out where to buy Prog Holdings stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your investment account: Pick your method of payment and add your info.
- Evaluate Prog Holdings stock: The Prog Holdings ticker symbol is PRG. Is Prog Holdings stock a good investment? Should you buy shares of PRG? How do PRG's underlying business fundamentals look? Do top analysts think Prog Holdings is a good buy? Why has PRG's stock price moved recently? (Hint: Our stock analysis website can help you figure out if PRG is a good stock to buy).
- Execute your PRG buy order: Decide if you will purchase PRG shares at the current market price or use a limit order to buy PRG stock at a specific price.
- Keep an eye on your PRG position: Create a watchlist to important updates regarding your new investment in Prog Holdings shares.
Step 1: Decide where to buy Prog Holdings stock
You need an online brokerage account in order to access the NYSE market and buy PRG stock.
Our preferred brokerage: eToro
We believe that eToro is the best brokerage. Here's why:
- You can invest in stocks with zero commissions: Invest without commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
- Access to global markets: From Technology to Energy, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top stock exchanges.
- Social investing: eToro has a community of more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal details so you are able to invest in PRG stock today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new trading account.
- Submit your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have finished signing up on the best stock investing app, you can securely and quickly fund your account:
Watch this video walkthrough if you need help depositing money into your new investment account.
Step 4: Evaluate Prog Holdings stock
After you have chosen the best place to buy Prog Holdings stock, it's absolutely critical to research their stock before you invest, so you can wrap your head around the risk as well as the upside.
Prog Holdings Metrics
PRG Overview
WallStreetZen was designed to help everyday investors do better fundamental analysis quickly.
You can view all of the due diligence checks on PRG's stock page.
What is the fair value of PRG stock?
You can use a variety of different financial metrics, analyses, models, and charts to gauge PRG's intrinsic value.
Using relative valuations methods:
- PRG could be undervalued based on its P/E ratio of 5.57x, relative to Rental & Leasing Services industry P/E ratio of -3.13x
- PRG could be undervalued based on its P/B ratio of 1.62x, relative to Rental & Leasing Services industry P/B ratio of 2.18x
You can do additional valuation analysis on PRG's stock here.
PRG Financial Health Summary
Passed Financial Due Diligence Checks:
- PRG profit margin has gone up from 5.8% to 8% in the past year.
- PRG earnings of $194.90M is not enough to cover its interest payments.
- PRG's operating cash flow of $138.53M allows it to safely service it's debt of $655.06M.
Failed Financial Due Diligence Checks:
- Total PRG debt is higher than 5 years ago, relative to shareholder equity.
- PRG has a relatively high debt to equity ratio of 1.33.
Do Wall Street analysts think it's a good time to buy Prog Holdings stock
Out of 2 Equities analysts who track PRG, the consensus analyst rating on PRG is a Buy
Please keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
You can dive deeper into what analysts are projecting on the Prog Holdings stock forecast page.
PRG Momentum
PRG Growth Metrics
Last year, PRG earnings were $197.25M. Over the last five year, PRG's earnings have increased by 58.01% per year. This was faster than the Rental & Leasing Services industry average of 11.07%.
Last year, PRG revenue was $2.46B. In the last five year, PRG's revenue has increased by 2.63% per year. This was slower than the Rental & Leasing Services industry average of 10.47%.
Dig into PRG's earnings and revenue performance here.
Who is buying/selling PRG?
In the last 12 months, insiders at PRG have sold more shares than they have bought.
Curtis Linn Doman, Director of PRG, was the latest PRG insider to sell. They sold $55,708.85 worth of PRG stock on Mar 7, 2025.
Dig into more about who owns PRG stock here.
Does PRG provide a stable income stream?
Prog Holdings pays a dividend of 0.97%, compared to the Rental & Leasing Services industry's average dividend yield of 1.45%. If you owned $1,000 worth of PRG stock, you would have been paid $9.70 last year.
Prog Holdings dividend payments have consistently grown over the past decade and have remained stable.
Find more data about Prog Holdings dividend yield and history here.
What do other traders have to say about PRG?
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Execute your PRG buy order
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly the easiest way to buy. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a given price, place a limit order.
Hit the Open Trade button and your broker will place your order.
If you need additional info about buying stocks on eToro, click the how to video below:
Step 6: Keep an eye on your PRG position
Now that you own some PRG stock, you'll want to keep up with your new company.
Create a watchlist to keep tabs on your PRG stock.
PRG Feed
How to Buy Stock in Prog Holdings
To reiterate, here are the 6 steps to buy Prog Holdings stock:
- Decide where to buy Prog Holdings stock
- Sign up for a brokerage account
- Deposit money your investment account
- Evaluate Prog Holdings stock
- Execute your PRG buy order
- Keep an eye on your PRG position
If you need a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep tabs on your new investment in Prog Holdings, create a watchlist on WallStreetZen today.
More Stock Buying Guides You May Like
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.