How to Buy Prudential Stock
Prudential PLC
Prudential is a property & casualty insurance company located in United Kingdom, which is part of the Financial Services sector, and is traded under the ticker PUK on the NYSE exchange.
Prudential stock last closed at $20.49, down 1.21% from the previous day, and has increased 11.06% in one year. It has underperformed other stocks in the Insurance - Life industry by 0.03 percentage points. Prudential stock is currently +42.39% from its 52-week low of $14.39, and -6.91% from its 52-week high of $22.01.
As of Apr 21, 2025, there are 2.66B shares of PUK outstanding. The market value of PUK is $27.23B. In the last 24 hours, 532,053 PUK shares were traded.
How to Buy Prudential Stock
Not sure how to invest in Prudential stock? Here's how.
- Figure out where to buy Prudential stock: You need to choose a stock brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you decide where to buy Prudential stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Fund your brokerage account: Select your payment method and add your details.
- Evaluate Prudential stock: The Prudential ticker symbol is PUK. Is Prudential stock a good investment? Should you buy shares of PUK? How do PUK's underlying business fundamentals look? Do top analysts think Prudential is a good buy? Why has PUK's stock price moved recently? (Hint: Our stock market research website can help you decide if PUK is a good stock to buy).
- Place your PUK purchase: Decide if you will purchase PUK shares at the current market price or use a limit order to buy PUK shares at a specific price.
- Get updates on your PUK position: Create a watchlist to important notifications about your new investment in Prudential shares.
Step 1: Figure out where to buy Prudential stock
You need an online brokerage account in order to access the NYSE market and buy PUK shares.
Our recommended brokerage: eToro
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Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen the right brokerage, you'll need to fill out some personal details so you are able to invest in PUK stock today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to start your new brokerage account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you have created your account on one of the most highly reviewed stock market apps, your next step is to transfer the money for your investment:
Check out the tutorial below to see the process of transferring funds into your new investment account.
Step 4: Evaluate Prudential stock
Once you have identified the best place to buy Prudential stock, it's crucial to evaluate their stock prior to buying, so you actually understand the risk as well as the opportunity.
Prudential stock data
Prudential Fundamentals
WallStreetZen was designed to help average investors do more accurate fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on PUK's stock page.
How is PUK stock valued?
Investors use many financial metrics, analyses, models, and charts to gauge PUK's fair value.
Using relative valuations ratios:
- PUK may be overvalued based on its P/E ratio of 12.18x, relative to Insurance - Life industry P/E ratio of 11.59x
- PUK may be overvalued based on its P/B ratio of 1.56x, relative to Insurance - Life industry P/B ratio of 1.43x
- PUK could be undervalued based on its PEG ratio of 0.72x
You can access more valuation analysis on PUK's stock here.
PUK Financial Health Overview
Positive Financial Indicators:
- PUK's operating cash flow of $3.61B allows it to safely service it's debt of $4.72B.
- Total PUK debt is lower than 5 years ago, relative to shareholder equity.
- PUK profit margin has gone up from 15.7% to 18.9% in the past year.
- PUK earnings of $2.99B is not sufficient to cover its interest payments.
Negative Financial Indicators:
- PUK has a relatively high debt to equity ratio of 9.33.
You can dig deeper into what analysts are saying on the Prudential stock forecast page.
Metrics for Advanced PUK Traders
Is PUK Making Money?
Last year, PUK earnings were $2.29B. During the last five year, PUK's earnings have increased by 2.29% per year. This was slower than the Insurance - Life industry average of 2.43%.
Last year, PUK revenue was $12.07B. In the last five year, PUK's revenue has gone up by -20.64% per year. This was slower than the Insurance - Life industry average of -3.26%.
Learn more about PUK's earnings and revenue performance here.
What are PUK insiders up to?
Over the last year, insiders at PUK have not bought or sold any shares.
Learn more about who owns PUK stock here.
Does PUK provide a stable income stream?
Prudential pays a dividend of 2.26%, compared to the Insurance - Life industry's average dividend yield of 2.44%. If you owned $1,000 worth of PUK stock, you would have received $22.58 in the past year.
Prudential dividend payments have not consistently grown over the past decade and have not remained stable.
Find more analysis about Prudential dividend yield and history here.
What others are saying about PUK
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Place your PUK purchase
You have two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally sufficient. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a specific dollar amount, use a limit order.
Press the Open Trade button and eToro will execute the order.
If you need more info about buying stocks on eToro, watch the how to video below:
Step 6: Get updates on your PUK position
Now that you own some PUK stock, you'll want to stay up-to-date on your stock purchase.
Make a watchlist to keep track of your PUK stock.
PUK Feed
How to Buy Stock in Prudential
To reiterate, here are the 6 steps to buy stock in Prudential:
- Figure out where to buy Prudential stock
- Create a brokerage account
- Fund your brokerage account
- Evaluate Prudential stock
- Place your PUK purchase
- Get updates on your PUK position
If you are looking for a brokerage account, eToro is our recommended option.
Get Started with eToro TodayIf you want to watch your investment in Prudential, add PUK to your watchlist by clicking the button below.
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