How to Buy Roblox Stock
Roblox Corp
Roblox is a electronic gaming & multimedium company located in California, United States, which is part of the Communication Services sector, and is traded under the ticker RBLX on the NYSE exchange.
Roblox stock last closed at $59.91, up 0.33% from the previous day, and has increased 71.37% in one year. It has overperformed other stocks in the Electronic Gaming & Multimedia industry by 0.75 percentage points. Roblox stock is currently +102.74% from its 52-week low of $29.55, and -20.9% from its 52-week high of $75.74.
As of Apr 21, 2025, there are 667.3M shares of RBLX outstanding. The market capitalization of RBLX is $39.98B. In the last 24 hours, 5.85M RBLX shares were traded.
How to Buy Roblox Stock
Not sure how to invest in Roblox stock? Here's how.
- Figure out where to buy Roblox stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you decide where to buy Roblox stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Pick your method of payment and add your information.
- Evaluate Roblox stock: The Roblox ticker symbol is RBLX. Is Roblox stock a good investment? Should you buy shares of RBLX? How do RBLX's underlying business fundamentals look? Do top analysts think Roblox is a good buy? Why has RBLX's stock price moved recently? (Hint: Our stock market research tools can help you understand if RBLX is a good stock to buy).
- Place your RBLX buy order: Decide if you will purchase RBLX shares at the current market price or use a limit order to buy RBLX stock at a specific price.
- Get notifications regarding your RBLX investment: Create a watchlist to monitor your new investment in Roblox shares.
Step 1: Figure out where to buy Roblox stock
You will need an online brokerage account to access the NYSE market and buy RBLX stock.
Our preferred brokerage: eToro
Based on our analysis, eToro is the best place to buy stocks. eToro gives you:
- You can invest in stocks with 0% commissions: Invest without paying trading commissions.
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- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen your brokerage, you'll need to fill out some personal info so you are able to invest in RBLX today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to open a new trading account.
- Submit your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've opened your account on a good stock buying app, you need to deposit funds:
Check out the tutorial below for more details transferring funds into your new brokerage account.
Step 4: Evaluate Roblox stock
After you have decided on the best place to buy Roblox stock, it's important to evaluate their stock before you invest, so you truly understand the risk as well as the opportunity.
Roblox shares quick numbers
RBLX Due Diligence Score
WallStreetZen was designed to help everyday investors perform more in-depth fundamental analysis.
You can see all of the due diligence checks on RBLX's stock page.
Is RBLX stock properly valued?
You can use many financial metrics, analyses, models, and charts to gauge RBLX's fair value.
Using relative valuations metrics:
- RBLX could be overvalued based on its P/B ratio of 180.53x, relative to Electronic Gaming & Multimedia industry P/B ratio of 5.07x
You can access additional valuation research on RBLX's stock here.
RBLX Financial Health Overview
Positive Financial Indicators:
- Total RBLX debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the RBLX balance sheet.
- RBLX's operating cash flow of $822.32M allows it to safely service it's debt of $1.68B.
- There are more short-term assets than long-term liabilities on the RBLX balance sheet.
Negative Financial Indicators:
- RBLX earnings of -$890.09M is not sufficient to cover its interest payments.
- RBLX has a relatively high debt to equity ratio of 31.46.
- RBLX profit margin has gone up by 0.15 percentage points in the past year, but the company is still unprofitable.
Do analysts think it's a good time to buy RBLX stock
Out of 19 sell side analysts who monitor RBLX, the consensus analyst rating on RBLX is a Strong Buy
Please keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.
Latest RBLX Analyst Recommendations
Aaron Lee, a top 33% analyst from Macquarie maintains RBLX with a buy rating and raises their RBLX price target from $71.00 to $76.00, on Feb 7, 2025.
Bernie McTernan, a top 17% analyst from Needham maintains RBLX with a buy rating and raises their RBLX price target from $60.00 to $72.00, on Feb 7, 2025.
Eric Sheridan, a top 1% analyst from Goldman Sachs maintains RBLX with a hold rating and raises their RBLX price target from $55.00 to $63.00, on Feb 7, 2025.
Jason Bazinet, a top 5% analyst from Citigroup maintains RBLX with a strong buy rating and raises their RBLX price target from $63.00 to $82.00, on Feb 3, 2025.
Citigroup's Jason Bazinet raised their price target on Roblox (NYSE: RBLX) by 30.2% from $63 to $82 on 2025/02/03. The analyst maintained their Strong Buy rating on the stock.
Roblox's 34% increase in bookings in the quarter has driven the stock's gain from $42 to $70 QTD, Bazinet pointed out.
The analyst attributed the increase in bookings to innovative experiences such as RIVALS and Dress to Impress.
Although new experiences certainly contributed to the growth, Bazinett thinks platform improvements also played a significant role.
"To us, that's bullish," the analyst noted.
Thomas Champion, a bottom 9% analyst from Piper Sandler reiterates RBLX with a strong buy rating and raises their RBLX price target from $65.00 to $72.00, on Jan 28, 2025.
You can dig deeper into what analysts are forecasting on the Roblox stock forecast page.
RBLX Momentum
RBLX Earnings
Last year, RBLX revenue was $3.60B. During the past five year, RBLX's revenue has grown by 47.93% per year. This was faster than the Electronic Gaming & Multimedia industry average of 19.44%.
Dive into RBLX's earnings and revenue performance here.
Latest Insiders Trades at RBLX
Over the past year, executives and large shareholders at RBLX have sold more shares than they have bought.
David Baszucki, President CEO of RBLX, was the latest RBLX insider to sell. They sold $99,037.60 worth of RBLX shares on Apr 7, 2025.
Research more about who owns RBLX stock here.
Can I rely on RBLX as an income stream?
No, Roblox doesn't provide an income stream by paying out dividends.
Get opinions from other traders
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Place your RBLX buy order
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the best for newer investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount limit, place a limit order.
Press the Open Trade button and your broker will execute the order.
If you want additional help buying stocks on eToro, click the helpful video below:
Step 6: Get notifications regarding your RBLX investment
Now that you own some RBLX stock, you'll want to keep up with your new shares.
Make a watchlist to get notified of important updates regarding your RBLX stock.
RBLX Feed
How to Buy Stock in Roblox
To summarize, here are the 6 steps to buy stock in Roblox:
- Figure out where to buy Roblox stock
- Create a brokerage account
- Put funds into your brokerage account
- Evaluate Roblox stock
- Place your RBLX buy order
- Get notifications regarding your RBLX investment
If you need a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to track your investment in Roblox, add RBLX to your watchlist by clicking the button below.
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