How to Buy Rocky Brands Stock
Rocky Brands Inc
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally.
Rocky Brands stock last closed at $12.86, up 0.16% from the previous day, and has decreased 51.08% in one year. It has underperformed other stocks in the Footwear & Accessories industry by 0.19 percentage points. Rocky Brands stock is currently +7.8% from its 52-week low of $11.93, and -67.96% from its 52-week high of $40.14.
There are currently 7.46M RCKY shares outstanding. The market cap of RCKY is $95.97M. In the last 24 hours, 72,775 RCKY shares were traded.
How to Buy Rocky Brands Stock
Not sure how to invest in Rocky Brands stock? Here's how.
- Decide where to buy Rocky Brands stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you choose where to buy Rocky Brands stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Fund your brokerage account: Pick your method of payment and add your info.
- Evaluate Rocky Brands stock: The Rocky Brands ticker symbol is RCKY. Is Rocky Brands stock a good investment? Should you buy shares of RCKY? How do RCKY's underlying business fundamentals look? Do top analysts think Rocky Brands is a good buy? Why has RCKY's stock price moved recently? (Hint: Our stock market research tools can help you understand if RCKY is a good stock to buy).
- Make your RCKY purchase: Decide if you will purchase RCKY shares at the current market price or use a limit order to purchase RCKY shares at a specific price.
- Keep an eye on your RCKY investment: Create a watchlist to watch your position in Rocky Brands shares.
Step 1: Decide where to buy Rocky Brands stock
You will need a brokerage account to access the NASDAQ market and buy RCKY shares.
Our preferred brokerage: eToro
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- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by opening an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked the best brokerage, you'll need to fill out some personal information so you can buy RCKY today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to open your new brokerage account.
- Send your details by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you have opened your account on the best stock investing app, your next step is to transfer the money for your investment:
Watch the tutorial below if you need help transferring money into your new brokerage account.
Step 4: Evaluate Rocky Brands stock
Once you have selected the best place to buy Rocky Brands stock, it's important to analyze their stock before you buy, so you actually wrap your head around the risk as well as the opportunity.
Rocky Brands stock quick numbers
RCKY Fundamentals
WallStreetZen was designed to help everyday investors perform better fundamental analysis quickly.
You can view all of the due diligence checks on RCKY's stock page.
Is RCKY stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge RCKY's fair value.
Using relative valuations methods:
- RCKY may be undervalued based on its P/E ratio of 8.41x, relative to Footwear & Accessories industry P/E ratio of 21.64x
- RCKY may be undervalued based on its P/B ratio of 0.41x, relative to Footwear & Accessories industry P/B ratio of 4.63x
You can do more valuation research on RCKY's stock here.
How do RCKY Financials look?
Positive Health Checks:
- There are more short-term assets than short-term liabilities on the RCKY balance sheet.
- There are more short-term assets than long-term liabilities on the RCKY balance sheet.
- RCKY's operating cash flow of $52.76M allows it to safely service it's debt of $132.27M.
- RCKY profit margin has gone up from 2.3% to 2.5% in the past year.
Negative Health Checks:
- RCKY has a relatively high debt to equity ratio of 0.97.
- Total RCKY debt is higher than 5 years ago, relative to shareholder equity.
- RCKY earnings of $31.07M is not sufficient to cover its interest payments.
Is Rocky Brands stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 1 Equities analysts who track RCKY, the consensus analyst rating on RCKY is a Hold
It's important to keep in mind that analyst ratings are not recommendations, nor are they investment advice.
You can dig deeper into what analysts are saying on the Rocky Brands stock forecast page.
RCKY Technicals
How is RCKY performing as a company?
Last year, RCKY earnings were $11.39M. During the past five year, RCKY's earnings have increased by -8.3% per year. This was slower than the Footwear & Accessories industry average of 28.31%.
Last year, RCKY revenue was $453.77M. In the past 5 year, RCKY's revenue has increased by 10.91% per year. This was slower than the Footwear & Accessories industry average of 11.93%.
You can research RCKY's earnings and revenue performance here.
What are RCKY executives and large shareholders up to?
In the last year, insiders at RCKY have sold more shares than they have bought.
Dwight Eric Smith, Director of RCKY, was the latest RCKY insider to buy. They bought $18,610.00 worth of RCKY stock on Mar 4, 2025.
Research more about who owns RCKY shares here.
Can I rely on RCKY as an income stream?
Rocky Brands pays a dividend of 4.82%, compared to the Footwear & Accessories industry's average dividend yield of 5.05%. If you owned $1,000 of RCKY stock, you would have been paid $48.21 in the past year.
Rocky Brands dividend payments have consistently grown over the past decade and have remained stable.
Dig into more analysis about Rocky Brands dividend yield and history here.
RCKY Social Trading Data
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your RCKY purchase
You have two primary options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually the easiest way to buy. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a specific dollar amount limit, place a limit order.
Click the Open Trade button and your broker will place the order.
If you require additional help with buying stocks on eToro, click the helpful video below:
Step 6: Keep an eye on your RCKY investment
Now that you own some RCKY shares, you'll want to stay up-to-date on your new investment.
Create a watchlist to get alerted to the latest events about your RCKY stock.
RCKY Feed
How to Buy Stock in Rocky Brands
To reiterate, here are the 6 steps to buy stock in Rocky Brands:
- Decide where to buy Rocky Brands stock
- Sign up for your brokerage account
- Fund your brokerage account
- Evaluate Rocky Brands stock
- Make your RCKY purchase
- Keep an eye on your RCKY investment
If you are looking for a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you want to watch your investment in Rocky Brands, create a watchlist on WallStreetZen today.
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