How to Buy Sinclair Stock

Sinclair Inc

Sinclair, Inc. owns and operates as a broadcast television company. The Company engages consumers on multiple platforms with relevant and compelling news, entertainment, and sports content, as well as provides advertisers and businesses efficient means and value to connect with our mass audiences.

Sinclair stock last closed at $14.14, up 1.07% from the previous day, and has increased 20.03% in one year. It has overperformed other stocks in the Entertainment industry by 0.02 percentage points. Sinclair stock is currently +27.04% from its 52-week low of $11.13, and -23.38% from its 52-week high of $18.46.

At the moment, there are 66.47M shares of SBGI outstanding. The market cap of SBGI is $939.88M. In the last 24 hours, 256,201 SBGI shares were traded.

How to Buy Sinclair Stock

Wondering how to invest in Sinclair stock? Here's how.

  1. Choose where to buy Sinclair stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Sinclair stock.
  2. Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Deposit funds into your brokerage account: Select your payment method and add your information.
  4. Evaluate Sinclair stock: The Sinclair ticker symbol is SBGI. Is Sinclair stock a good investment? Should you buy shares of SBGI? How do SBGI's underlying business fundamentals look? Do top analysts think Sinclair is a good buy? Why has SBGI's stock price moved recently? (Hint: Our stock research website can help you understand if SBGI is a good stock to buy).
  5. Make your SBGI trade: Decide if you will purchase SBGI shares at the current market price or use a limit order to buy SBGI stock at a specific price.
  6. Get the latest news on your SBGI position: Create a watchlist to watch your position in Sinclair stock.

Step 1: Choose where to buy Sinclair stock

You need a brokerage account to access the NASDAQ market and buy SBGI stock.

A brokerage account is an investment account that allows you to buy and sell a number of investments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've chosen the right brokerage, it's time to fill out some personal info so you can buy SBGI today.

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Step 3: Deposit funds into your brokerage account

Now that you have finished signing up on the highest rated stock app, you need to deposit funds:

Check out the tutorial below to see the process of transferring money into your new investment account.

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Step 4: Evaluate Sinclair stock

Once you have identified the best place to buy Sinclair stock, it's critical to research their stock before you buy, so you can wrap your head around the risk and opportunity.

Sinclair shares data

SBGI Price
$14.14
1w %
7.2%
1y %
20.03%
5y %
-10.73%
P/E
3x
P/B
1.61x
P/S
0.26x
PEG
N/A
Revenue
$3.55B
Earnings
$310.00M
Fore. Rev. Growth
-1.89%
Fore. Earn. Growth
-40.99%
Market Cap
$939.88M
Next Earnings
May 6, 2025
Next Dividend
N/A

Fundamentals of Sinclair

WallStreetZen was built to help average investors do more accurate fundamental analysis.

You can view all of the due diligence checks on SBGI's stock page.

How is SBGI stock valued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge SBGI's true value.

Using relative valuations metrics:

  • SBGI could be undervalued based on its P/E ratio of 3x, relative to Entertainment industry P/E ratio of 73.31x
  • SBGI may be undervalued based on its P/B ratio of 1.61x, relative to Entertainment industry P/B ratio of 3.35x

You can access additional valuation analysis on SBGI's stock here.

Is SBGI a healthy company?

Positive Financial Indicators:

  • There are more short-term assets than short-term liabilities on the SBGI balance sheet.
  • Total SBGI debt is lower than 5 years ago, relative to shareholder equity.
  • SBGI profit margin has gone up from -9.3% to 8.7% in the past year.

Negative Financial Indicators:

  • SBGI's operating cash flow of $98.00M allows it to safely service it's debt of $4.28B.
  • SBGI has a relatively high debt to equity ratio of 9.21.
  • SBGI earnings of $690.00M is not sufficient to cover its interest payments.
  • There are more long-term liabilities than short-term assets on the SBGI balance sheet.

Is it a good time to buy SBGI stock, according to Wall Street analysts?

Out of 4 Wall Street analysts who give recommendations on SBGI, the consensus analyst rating on Sinclair is a Buy

It's important to keep in mind that analyst forecasts are not recommendations, nor are they investment advice.

You can dive deeper into what analysts are saying on the Sinclair stock forecast page.

SBGI Technical Indicators

SMA10
13.84
SMA20
14.96
SMA50
14.82
SMA100
15.56
SMA200
15.26
MACD
-0.35
MACD Signal
-0.27
MACD Histogram
-0.09
RSI
45.4
Stochastic %K
39.74
Stochastic %D
37.8
StochRSI %K
53.06
StochRSI %D
48.32

Is SBGI Making Money?

Last year, SBGI earnings were $310.00M. In the past 5 year, SBGI's earnings have gone up by 55.45% per year. This was faster than the Entertainment industry average of 20.62%.

Last year, SBGI revenue was $3.55B. Over the last 5 year, SBGI's revenue has grown by -3.5% per year. This was slower than the Entertainment industry average of 11.32%.

You can analyze SBGI's earnings and revenue performance here.

Who is buying/selling SBGI?

In the last 12 months, executives and large shareholders at SBGI have bought more shares than they have sold.

David D. Smith, Executive Chairman of SBGI, was the latest SBGI insider to buy. They bought $814,083.21 worth of SBGI stock on Apr 9, 2025.

Research more about who owns SBGI stock here.

Does SBGI provide a stable income stream?

Sinclair pays a dividend of 3.54%, compared to the Entertainment industry's average dividend yield of 1.32%. If you owned $1,000 of SBGI stock, you would have been paid $35.36 last year.

Sinclair dividend payments have consistently grown over the past decade and have remained stable.

Get more info about Sinclair dividend yield and history here.

SBGI Social Trading Data

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Step 5: Make your SBGI trade

There are two primary options:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are generally fine.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at a given price, place a limit order.

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Step 6: Get the latest news on your SBGI position

Now that you own some SBGI shares, you'll want to keep up with your new investment.

Create a watchlist to get the latest updates about your SBGI stock.

SBGI Feed

How to Buy Stock in Sinclair

To summarize, here are the 6 steps to buy Sinclair stock:

  1. Choose where to buy Sinclair stock
  2. Open a brokerage account
  3. Deposit funds into your brokerage account
  4. Evaluate Sinclair stock
  5. Make your SBGI trade
  6. Get the latest news on your SBGI position

If you require a online brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest news on your investment in Sinclair, create a watchlist today.

NASDAQ: SBGI
$14.14+0.15 (+1.07%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: SBGI
$14.14+0.15 (+1.07%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Sinclair share?

As of Apr 17, 2025, it costs $14.14 to buy one share of Sinclair stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $7, you can buy 0.495 shares of SBGI.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Sinclair stock?

According to 4 Wall Street analysts who monitor Sinclair, their consensus recommendation is to buy Sinclair stock.

What is the best way to buy Sinclair stock?

One way to place an order for Sinclair stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.