How to Buy Soho House & Co Stock
Soho House & Co Inc
Soho House & Co is a hotel company located in New York, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker SHCO on the NYSE exchange.
Soho House & Co stock last closed at $5.10, down 0.2% from the previous day, and has decreased 3.59% in one year. It has overperformed other stocks in the Lodging industry by 0.01 percentage points. Soho House & Co stock is currently +15.12% from its 52-week low of $4.43, and -39.79% from its 52-week high of $8.47.
At the moment, there are 194.5M SHCO shares outstanding. The market value of SHCO is $991.93M. In the past 24 hours, 359,502 SHCO shares were traded.
How to Buy Soho House & Co Stock
Not sure how to invest in Soho House & Co stock? Here's how.
- Decide where to buy Soho House & Co stock: You need to decide on an online brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy Soho House & Co stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Fund your brokerage account: Choose your payment method and add your information.
- Analyze Soho House & Co stock: The Soho House & Co ticker symbol is SHCO. Is Soho House & Co stock a good investment? Should you buy shares of SHCO? How do SHCO's underlying business fundamentals look? Do top analysts think Soho House & Co is a good buy? Why has SHCO's stock price moved recently? (Hint: Our stock market analysis website can help you evaluate if SHCO is a good stock to buy).
- Place your SHCO purchase: Decide if you will purchase SHCO shares at the current market price or use a limit order to purchase SHCO stock at a given price.
- Get updates on your SHCO investment: Create a watchlist to the latest updates on your position in Soho House & Co stock.
Step 1: Decide where to buy Soho House & Co stock
You will need a brokerage account to access the NYSE market and buy SHCO stock.
Our favorite brokerage: eToro
In our opinion, eToro is the best brokerage. Here's why:
- Invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to world markets: From Tech to Energy, New York to Tokyo (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top exchanges.
- Social investing: eToro offers a community with more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've selected your brokerage, the next step is to fill out some personal information so you can invest in SHCO stock today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to open a new brokerage account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you have created your account on one of the most highly reviewed stock market apps, your next step is to transfer the money for your investment:
Check out the walkthrough below if you need help transferring funds into your investment account.
Step 4: Analyze Soho House & Co stock
Once you have identified the best place to buy Soho House & Co stock, it's critical to evaluate their stock before you buy, so you actually understand the risk and opportunity.
Soho House & Co stock quick numbers
Soho House & Co Fundamentals
WallStreetZen was built to help everyday investors do more accurate fundamental analysis in less time.
You can view all of the due diligence checks on SHCO's stock page.
How is SHCO stock valued?
Analysts use many financial metrics, analyses, models, and charts to gauge SHCO's intrinsic value.
You can do more valuation research on SHCO's stock here.
SHCO Financial Health Summary
Cons:
- SHCO's operating cash flow of $89.68M allows it to safely service it's debt of $2.34B.
- SHCO debt to equity ratio of -8.28 is negative.
- There are more long-term liabilities than short-term assets on the SHCO balance sheet.
- SHCO profit margin has gone down from -11.6% to -13.5% in the past year.
- There are more short-term liabilities than short-term assets on the SHCO balance sheet.
- Total SHCO debt is still negative.
- SHCO earnings of -$66.12M is not sufficient to cover its interest payments.
Do Wall Street analysts think it's a good time to buy SHCO stock
Out of 1 Equities analysts who research SHCO, the consensus analyst rating on Soho House & Co is a Strong Buy
It's important to note that analyst forecasts are not recommendations, nor are they investment advice.
You can dig deeper into what analysts are saying on the Soho House & Co stock forecast page.
SHCO Technical Indicators
Is SHCO Growing Revenue?
Last year, SHCO revenue was $1.20B. Over the past five year, SHCO's revenue has grown by 13.4% per year. This was faster than the Lodging industry average of 4.65%.
You can analyze SHCO's earnings and revenue performance here.
Latest Insiders Trades at SHCO
In the past 12 months, executives and large shareholders at SHCO have sold more shares than they have bought.
Thomas Collins, Chief Operating Officer of SHCO, was the latest SHCO insider to sell. They sold $3,462.16 worth of SHCO shares on Dec 27, 2024.
Research more about who owns SHCO stock here.
Can I get consistent income from SHCO stock?
No, Soho House & Co doesn't provide an income stream by paying out dividends.
What others are saying about SHCO
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Place your SHCO purchase
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are usually the easiest way to buy. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a particular price limit, place a limit order.
Press the Open button and eToro will execute your order.
If you want additional info about investing in stocks on eToro, click the how to video below:
Step 6: Get updates on your SHCO investment
Now that you own some SHCO stock, you'll want to keep up with your shares.
Make a watchlist to see the latest developments about your SHCO stock.
SHCO Feed
How to Buy Stock in Soho House & Co
To reiterate, here are the 6 steps to buy stock in Soho House & Co:
- Decide where to buy Soho House & Co stock
- Open a brokerage account
- Fund your brokerage account
- Analyze Soho House & Co stock
- Place your SHCO purchase
- Get updates on your SHCO investment
If you require a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you would like to get the latest scoop on your new investment in Soho House & Co, create a watchlist today.
Other "How To" Guides You May Find Useful
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.