How to Buy Sonos Stock
Sonos Inc
Sonos, Inc. , together with its subsidiaries, designs, develops, manufactures, and sells multi-room audio products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific.
Sonos stock last closed at $8.07, up 0% from the previous day, and has decreased 53.05% in one year. It has underperformed other stocks in the Consumer Electronics industry by 0.03 percentage points. Sonos stock is currently +5.84% from its 52-week low of $7.63, and -55.2% from its 52-week high of $18.02.
At the moment, there are 119.08M SONO shares outstanding. The market value of SONO is $961.00M. In the last 24 hours, 2.06M SONO shares were traded.
How to Buy Sonos Stock
Wondering how to invest in Sonos stock? Here's how.
- Choose where to buy Sonos stock: You need to pick a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you determine where to buy Sonos stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Choose your payment method and add your information.
- Analyze Sonos stock: The Sonos ticker symbol is SONO. Is Sonos stock a good investment? Should you buy shares of SONO? How do SONO's underlying business fundamentals look? Do top analysts think Sonos is a good buy? Why has SONO's stock price moved recently? (Hint: Our stock market analysis tools can help you understand if SONO is a good stock to buy).
- Place your SONO buy order: Decide if you will purchase SONO shares at the current market price or use a limit order to buy SONO shares at a given price.
- Get the latest scoop on your investment in SONO: Create a watchlist to key updates about your investment in Sonos stock.
Step 1: Choose where to buy Sonos stock
You will need an online brokerage account in order to access the NASDAQ market and buy SONO stock.
Our favorite brokerage: eToro
In our opinion, eToro is the best brokerage. eToro gives you:
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- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by signing up for an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected the best brokerage, you need to fill out some personal details so you are able to invest in SONO stock today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to create your new trading account.
- Send your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you've created your account on investing apps, you need to deposit funds:
Check out the video below if you need help depositing funds into your brokerage account.
Step 4: Analyze Sonos stock
Once you have selected the best place to buy Sonos stock, it's very important to research their stock prior to buying, so you can wrap your head around the risk as well as the upside.
Overview of key SONO info
Sonos Due Diligence Score
WallStreetZen was created to help average investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on SONO's stock page.
Is SONO stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge SONO's true value.
Using relative valuations metrics:
- SONO could be undervalued based on its P/B ratio of 2.05x, relative to Consumer Electronics industry P/B ratio of 24.86x
You can access additional valuation analysis on SONO's stock here.
Is SONO a healthy company?
Positive Health Checks:
- There are more short-term assets than short-term liabilities on the SONO balance sheet.
- Total SONO debt is lower than 5 years ago, relative to shareholder equity.
- SONO's operating cash flow of $70.68M allows it to safely service it's debt of $56.79M.
- There are more short-term assets than long-term liabilities on the SONO balance sheet.
Negative Health Checks:
- SONO profit margin has gone down from -0.3% to -4.7% in the past year.
- SONO has a relatively high debt to equity ratio of 1.05.
- SONO earnings of -$75.83M is not enough to cover its interest payments.
Is Sonos stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 2 sell side analysts who monitor SONO, the consensus analyst rating on Sonos is a Strong Buy
Please keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
You can dig deeper into what analysts are saying on the Sonos stock forecast page.
SONO Momentum
SONO Performance Metrics
Last year, SONO revenue was $1.46B. During the last five year, SONO's revenue has gone up by 1.88% per year. This was slower than the Consumer Electronics industry average of 7.86%.
Dig into SONO's earnings and revenue performance here.
Who is buying/selling SONO?
In the last 12 months, executives and large shareholders at SONO have sold more shares than they have bought.
Thomas Conrad, Interim CEO of SONO, was the latest SONO insider to sell. They sold $85,813.92 worth of SONO shares on Apr 11, 2025.
Get more info about who owns SONO shares here.
Does SONO stock generate passive income?
No, Sonos doesn't provide an income stream by paying out dividends.
SONO Social Trading Data
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Place your SONO buy order
There are two primary order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the easiest way to buy. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a particular dollar amount limit, place a limit order.
Click the Open button and eToro will place your order.
If you want additional help investing in stocks on eToro, watch the helpful video below:
Step 6: Get the latest scoop on your investment in SONO
Now that you own some shares in SONO, you'll want to stay up-to-date on your stock purchase.
Put SONO on a watchlist to get notified of the latest news about your SONO stock.
SONO Feed
How to Buy Stock in Sonos
To reiterate, here are the 6 steps you need to take to buy Sonos stock right now:
- Choose where to buy Sonos stock
- Sign up for a brokerage account
- Deposit money your brokerage account
- Analyze Sonos stock
- Place your SONO buy order
- Get the latest scoop on your investment in SONO
If you require a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to track your investment in Sonos, click the button below.
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