How to Buy Sotherly Hotels Stock

Sotherly Hotels Inc

Sotherly Hotels Inc. is a self-managed and self-administered lodging REIT focused on the acquisition, renovation, upbranding and repositioning of upscale to upper-upscale full-service hotels in the Southern United States.

Sotherly Hotels stock last closed at $0.72, up 0.42% from the previous day, and has decreased 41.77% in one year. It has underperformed other stocks in the REIT - Hotel & Motel industry by 0.13 percentage points. Sotherly Hotels stock is currently +21.96% from its 52-week low of $0.59, and -53.03% from its 52-week high of $1.54.

There are currently 20.13M shares of SOHO outstanding. The market cap of SOHO is $14.53M. In the past 24 hours, 15,425 SOHO shares were traded.

How to Buy Sotherly Hotels Stock

Wondering how to invest in Sotherly Hotels stock? Here's how.

  1. Choose where to buy Sotherly Hotels stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you decide where to buy Sotherly Hotels stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit funds into your brokerage account: Pick your method of payment and add your information.
  4. Analyze Sotherly Hotels stock: The Sotherly Hotels ticker symbol is SOHO. Is Sotherly Hotels stock a good investment? Should you buy shares of SOHO? How do SOHO's underlying business fundamentals look? Do top analysts think Sotherly Hotels is a good buy? Why has SOHO's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if SOHO is a good stock to buy).
  5. Make your SOHO buy order: Decide if you will purchase SOHO shares at the current market price or use a limit order to purchase SOHO shares at a particular price.
  6. Get the latest news on your SOHO position: Create a watchlist to monitor your position in Sotherly Hotels stock.

Step 1: Choose where to buy Sotherly Hotels stock

You need an online brokerage account to access the NASDAQ market and buy SOHO shares.

A brokerage account is an investment account that allows you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Create your brokerage account

Now that you've selected the best brokerage, you need to fill out some personal information so you are able to buy SOHO today.

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Step 3: Deposit funds into your brokerage account

Now that you've opened your account on the best app for stock investing, you can securely and quickly fund your account:

Check out the tutorial below if you need help transferring money into your new investment account.

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Step 4: Analyze Sotherly Hotels stock

Once you have chosen the best place to buy Sotherly Hotels stock, it's critical to research their stock before you buy, so you actually understand the risk and upside.

Sotherly Hotels quick stats

SOHO Price
$0.72
1w %
10.74%
1y %
-41.77%
5y %
-59.89%
P/E
-2.12x
P/B
0.34x
P/S
0.08x
PEG
N/A
Revenue
$181.89M
Earnings
-$6.67M
Fore. Rev. Growth
2.59%
Fore. Earn. Growth
N/A
Market Cap
$14.53M
Next Earnings
May 7, 2025
Next Dividend
N/A

Sotherly Hotels Overview

WallStreetZen was designed to help everyday investors do more accurate fundamental analysis.

You can see all of the due diligence checks on SOHO's stock page.

Is SOHO stock overvalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge SOHO's intrinsic value.

Using relative valuations ratios:

  • SOHO may be undervalued based on its P/B ratio of 0.34x, relative to REIT - Hotel & Motel industry P/B ratio of 1.03x

You can access more valuation analysis on SOHO's stock here.

SOHO Financial Overview

Negative Health Checks:

  • SOHO has a relatively high debt to equity ratio of 8.66.
  • SOHO profit margin has gone down from -2.3% to -3.7% in the past year.
  • SOHO's operating cash flow of $25.89M allows it to safely service it's debt of $340.38M.
  • Total SOHO debt is higher than 5 years ago, relative to shareholder equity.
  • SOHO earnings of $22.32M is not enough to cover its interest payments.

You can dive deeper into what analysts are forecasting on the Sotherly Hotels stock forecast page.

SOHO Trading Indicators

SMA10
0.67
SMA20
0.69
SMA50
0.76
SMA100
0.84
SMA200
1.03
MACD
-0.02
MACD Signal
-0.03
MACD Histogram
0.01
RSI
52.05
Stochastic %K
61.75
Stochastic %D
51.71
StochRSI %K
100
StochRSI %D
94.97

Is SOHO Growing Revenue?

Last year, SOHO revenue was $181.89M. During the last 5 year, SOHO's revenue has grown by -0.42% per year. This was slower than the REIT - Hotel & Motel industry average of 1.66%.

Learn more about SOHO's earnings and revenue performance here.

Are SOHO executives and large shareholders buying or selling the stock?

Over the past year, executives and large shareholders at SOHO have not bought or sold any shares.

Get more info about who owns SOHO stock here.

Can I rely on SOHO as an income stream?

No, Sotherly Hotels doesn't provide an income stream by paying out dividends.

What others are saying about SOHO

One of the major reasons eToro is our favorite brokerage is because of its social trading community.

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Step 5: Make your SOHO buy order

You have two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best available price.
    Market orders are usually the best for newer investors.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a particular price limit, place a limit order.

Press the Open Trade button and eToro will place your order.

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Step 6: Get the latest news on your SOHO position

Now that you own some SOHO shares, you'll want to stay up-to-date on your new company.

Add SOHO to a watchlist to get alerted to the latest events about your SOHO stock.

SOHO Feed

How to Buy Stock in Sotherly Hotels

To summarize, here are the 6 steps to buy Sotherly Hotels stock:

  1. Choose where to buy Sotherly Hotels stock
  2. Create your brokerage account
  3. Deposit funds into your brokerage account
  4. Analyze Sotherly Hotels stock
  5. Make your SOHO buy order
  6. Get the latest news on your SOHO position

If you are looking for a brokerage account, eToro is our favorite option.

Get Started with eToro Today
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If you would like to keep track of your investment in Sotherly Hotels, click below.

NASDAQ: SOHO
$0.72+0.00 (+0.42%)
Updated Apr 21, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: SOHO
$0.72+0.00 (+0.42%)
Updated Apr 21, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Sotherly Hotels share?

As of Apr 21, 2025, it costs $0.72 to buy one share of Sotherly Hotels stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $0.36, you can buy 0.5 shares of SOHO.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Sotherly Hotels stock?

One way to place an order for Sotherly Hotels stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.