How to Buy Tko Group Holdings Stock
Tko Group Holdings Inc
Tko Group Holdings is a entertainment company located in New York, United States, which is part of the Communication Services sector, and is traded under the ticker TKO on the NYSE exchange.
Tko Group Holdings stock last closed at $208.42, up 2.02% from the previous day, and has increased 45.31% in one year. It has overperformed other stocks in the Entertainment industry by 0.4 percentage points. Tko Group Holdings stock is currently +56.62% from its 52-week low of $133.07, and -1.92% from its 52-week high of $212.49.
At the moment, there are 195.08M shares of TKO outstanding. The market capitalization of TKO is $40.66B. In the last 24 hours, 1.14M TKO shares were traded.
How to Buy Tko Group Holdings Stock
Not sure how to invest in Tko Group Holdings stock? Here's how.
- Figure out where to buy Tko Group Holdings stock: You need to choose an online brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you decide where to buy Tko Group Holdings stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Put funds into your investment account: Choose your method of payment and add your details.
- Research Tko Group Holdings stock: The Tko Group Holdings ticker symbol is TKO. Is Tko Group Holdings stock a good investment? Should you buy shares of TKO? How do TKO's underlying business fundamentals look? Do top analysts think Tko Group Holdings is a good buy? Why has TKO's stock price moved recently? (Hint: Our stock market research website can help you evaluate if TKO is a good stock to buy).
- Execute your TKO purchase: Decide if you will purchase TKO shares at the current market price or use a limit order to purchase TKO shares at a specific price.
- Get the latest news on your investment in TKO: Create a watchlist to important updates regarding your investment in Tko Group Holdings stock.
Step 1: Figure out where to buy Tko Group Holdings stock
You need an online brokerage account in order to access the NYSE market and buy TKO stock.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen the best brokerage, you'll need to fill out some personal information so you can buy TKO stock today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to open a new brokerage account.
- Submit your details by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you have opened your account on app for stock, your next step is to transfer the money for your investment:
Check out the walkthrough below for more details transferring funds into your investment account.
Step 4: Research Tko Group Holdings stock
Once you have decided on the best place to buy Tko Group Holdings stock, it's absolutely critical to analyze their stock prior to investing, so you can understand the risk and upside.
Overview of key TKO info
TKO Due Diligence Checks
WallStreetZen was built to help everyday investors perform more in-depth fundamental analysis.
You can view all of the due diligence checks on TKO's stock page.
How is TKO stock valued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge TKO's true value.
Using relative valuations methods:
- TKO may be overvalued based on its P/E ratio of 74.17x, relative to Entertainment industry P/E ratio of 15.55x
- TKO could be overvalued based on its P/B ratio of 10.64x, relative to Entertainment industry P/B ratio of 3.78x
- TKO may be overvalued based on its PEG ratio of 1.78x
You can access more valuation research on TKO's stock here.
TKO Financial Health Summary
Positive Health Checks:
- There are more short-term assets than short-term liabilities on the TKO balance sheet.
- TKO's operating cash flow of $1.03B allows it to safely service it's debt of $4.04B.
- TKO profit margin has gone up from -0.8% to 5.3% in the past year.
Negative Health Checks:
- TKO earnings of $503.15M is not enough to cover its interest payments.
- TKO has a relatively high debt to equity ratio of 1.6.
- There are more long-term liabilities than short-term assets on the TKO balance sheet.
Is TKO stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 15 Wall Street analysts who track TKO, the consensus analyst rating on Tko Group Holdings is a Strong Buy
Please keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.
Most Recent TKO Analyst Upgrades/Downgrades
Tony DiMatteo, a bottom 38% analyst from BTIG initiates coverage on TKO with a strong buy rating and announces their TKO price target of $235.00, on Oct 7, 2025.
Ian Moore, a bottom 41% analyst from Bernstein maintains TKO with a buy rating and raises their TKO price target from $190.00 to $230.00, on Oct 6, 2025.
Currey Baker, a top 10% analyst from Guggenheim maintains TKO with a strong buy rating and raises their TKO price target from $205.00 to $225.00, on Oct 3, 2025.
Guggenheim's Currey Baker raised their price target on Tko Group Holdings (NYSE: TKO) by 9.8% from $205 to $225 on 2025/10/03. The analyst maintained their Strong Buy rating on the stock.
Hiking their estimates and, correspondingly, their price target on TKO Group Holdings, Baker attributed their moves to WWE's strong live events slate, the pull-forward of the ESPN PLE rights agreement, and continued sponsorship momentum.
They cut their UFC estimates "modestly" on the timing of PPV events and a tough UFC Sphere comp, the analyst continued.
The net result was an adjusted full-year OIBDA estimate of $1.615B, which is above consensus and management's guidance range, Baker noted.
Benjamin Swinburne, a top 6% analyst from Morgan Stanley maintains TKO with a hold rating and raises their TKO price target from $165.00 to $205.00, on Sep 25, 2025.
Jay Sole, a top 5% analyst from UBS maintains TKO with a strong buy rating and raises their TKO price target from $200.00 to $235.00, on Sep 17, 2025.
You can dive deeper into what analysts are forecasting on the Tko Group Holdings stock forecast page.
TKO Technicals
TKO Performance Metrics
Last year, TKO revenue was $4.34B. During the last 2 year, TKO's revenue has grown by 80.44% per year. This was faster than the Entertainment industry average of 15.57%.
You can research TKO's earnings and revenue performance here.
Latest Insiders Trades at TKO
In the past year, executives and large shareholders at TKO have bought more shares than they have sold.
Shane Kapral, Deputy Chief Financial Officer of TKO, was the latest TKO insider to sell. They sold $51,412.14 worth of TKO shares on Dec 8, 2025.
Dig into more about who owns TKO stock here.
Can I rely on TKO as an income stream?
Tko Group Holdings pays a dividend of 0.73%, compared to the Entertainment industry's average dividend yield of 2.13%. If you owned $1,000 worth of TKO stock, you would have been paid $7.29 in the past 12 months.
Find more info about Tko Group Holdings dividend yield and history here.
What others are saying about TKO
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
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Step 5: Execute your TKO purchase
You have two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly the best for newer investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a specific price, use a limit order.
Press the Open button and eToro will place your order.
If you require more help investing in stocks on eToro, watch the how to video below:
Step 6: Get the latest news on your investment in TKO
Now that you own some shares in TKO, you'll want to keep up with your new company.
Create a watchlist to get notified of the latest news about your TKO stock.
TKO Feed
How to Buy Stock in Tko Group Holdings
To reiterate, here are the 6 steps you need to take to buy Tko Group Holdings stock right now:
- Figure out where to buy Tko Group Holdings stock
- Sign up for a brokerage account
- Put funds into your investment account
- Research Tko Group Holdings stock
- Execute your TKO purchase
- Get the latest news on your investment in TKO
If you require a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep track of your new investment in Tko Group Holdings, create a watchlist on WallStreetZen today.
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