How to Buy United Rentals Stock
United Rentals Inc
United Rentals is a rental & leasing service company located in Connecticut, United States, which is part of the Industrials sector, and is traded under the ticker URI on the NYSE exchange.
United Rentals stock last closed at $818.31, down 1.86% from the previous day, and has increased 4.03% in one year. It has overperformed other stocks in the Rental & Leasing Services industry by 0.05 percentage points. United Rentals stock is currently +55.6% from its 52-week low of $525.91, and -19.89% from its 52-week high of $1,021.47.
At the moment, there are 63.63M shares of URI outstanding. The market cap of URI is $52.07B. In the last 24 hours, 604,000 URI shares were traded.
How to Buy United Rentals Stock
Wondering how to invest in United Rentals stock? Here's how.
- Decide where to buy United Rentals stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you decide where to buy United Rentals stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit funds into your brokerage account: Pick your payment method and add your information.
- Evaluate United Rentals stock: The United Rentals ticker symbol is URI. Is United Rentals stock a good investment? Should you buy shares of URI? How do URI's underlying business fundamentals look? Do top analysts think United Rentals is a good buy? Why has URI's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if URI is a good stock to buy).
- Place your URI trade: Decide if you will purchase URI shares at the current market price or use a limit order to purchase URI stock at a given price.
- Watch your investment in URI: Create a watchlist to important notifications about your position in United Rentals shares.
Step 1: Decide where to buy United Rentals stock
You will need an online brokerage account to access the NYSE market and buy URI shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the right brokerage, you'll need to fill out some personal information so you can invest in URI stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Deposit funds into your brokerage account
Now that you've finished signing up on the best stock buying app, you need to deposit funds:
Watch this video walkthrough for more details transferring funds into your new brokerage account.
Step 4: Evaluate United Rentals stock
After you have selected the best place to buy United Rentals stock, it's critical to research their stock before you invest, so you can wrap your head around the risk and upside.
United Rentals Numbers
URI Overview
WallStreetZen was created to help everyday investors perform better fundamental analysis quickly.
You can see all of the due diligence checks on URI's stock page.
Is URI stock overvalued?
Analysts use many financial metrics, analyses, models, and charts to gauge URI's true value.
Using relative valuations measures:
- URI could be overvalued based on its P/E ratio of 21.02x, relative to Rental & Leasing Services industry P/E ratio of 16.08x
- URI could be overvalued based on its P/B ratio of 5.79x, relative to Rental & Leasing Services industry P/B ratio of 2.82x
- URI could be overvalued based on its PEG ratio of 1.89x
You can access more valuation research on URI's stock here.
URI Financial Summary
Passed Financial Due Diligence Checks:
- URI's operating cash flow of $4.98B allows it to safely service it's debt of $15.21B.
- Total URI debt is lower than 5 years ago, relative to shareholder equity.
- URI earnings of $4.09B is not sufficient to cover its interest payments.
Failed Financial Due Diligence Checks:
- URI has a relatively high debt to equity ratio of 2.34.
- URI profit margin has gone down from 17.1% to 15.8% in the past year.
- There are more short-term liabilities than short-term assets on the URI balance sheet.
- There are more long-term liabilities than short-term assets on the URI balance sheet.
Do Wall Street analysts think it's a good time to buy URI stock
Out of 11 Equities analysts who give forecasts on URI, the consensus analyst rating on United Rentals is a Strong Buy
Please note that analyst ratings are not stock recommendations, nor are they financial advice.
Latest URI Analyst Ratings
Jamie Cook, a top 6% analyst from Truist Securities maintains URI with a strong buy rating and raises their URI price target from $952.00 to $1,194.00, on Oct 8, 2025.
Truist Securities's Jamie Cook raised their price target on United Rentals (NYSE: URI) by 25.4% from $952 to $1,194 on 2025/10/08. The analyst maintained their Strong Buy rating on the stock.
In a quarterly preview of names in their Machinery, Infrastructure Services, and Multi-Industry Industrial Technology portfolio, Cook told readers to expect a "mixed bag," observing that:
- Machinery names face risk to 2H margins compared to 1H as tariff headwinds begin to bite.
- Looking ahead, tariff-related margin pressure on Machinery names will probably be contained to 2025 and offset in 2026.
- Multi-Industry earnings will be in line with prudently lackluster organic growth assumptions on the ability to price real-time for tariffs.
- Modest beats and raises are expected for the Engineering and Construction group because of robust backlogs.
Mircea Dobre, a top 5% analyst from Baird upgrades URI to a buy rating and raises their URI price target from $888.00 to $1,050.00, on Oct 1, 2025.
Tami Zakaria, a top 11% analyst from JP Morgan maintains URI with a strong buy rating and raises their URI price target from $1,000.00 to $1,150.00, on Sep 22, 2025.
Angel Castillo, a bottom 8% analyst from Morgan Stanley maintains URI with a strong buy rating and raises their URI price target from $702.00 to $955.00, on Jul 28, 2025.
Steven Fisher, a top 8% analyst from UBS maintains URI with a hold rating and raises their URI price target from $780.00 to $835.00, on Jul 24, 2025.
You can dig deeper into what analysts are forecasting on the United Rentals stock forecast page.
URI Technicals
Is URI Making Money?
Last year, URI earnings were $2.53B. Over the past 5 year, URI's earnings have grown by 25.25% per year. This was faster than the Rental & Leasing Services industry average of 17.92%.
Last year, URI revenue was $15.99B. In the past five year, URI's revenue has increased by 12.92% per year. This was slower than the Rental & Leasing Services industry average of 14.96%.
You can analyze URI's earnings and revenue performance here.
Who is buying/selling URI?
Over the last 12 months, insiders at URI have bought more shares than they have sold.
Michael D. Durand, EVP Chief Operating Officer of URI, was the latest URI insider to sell. They sold $46,317.36 worth of URI shares on Dec 8, 2025.
Dig into more about who owns URI stock here.
Can I rely on URI as an income stream?
United Rentals pays a dividend of 0.66%, compared to the Rental & Leasing Services industry's average dividend yield of 1.08%. If you owned $1,000 worth of URI stock, you would have been paid $6.56 in the past 12 months.
Dig into more analysis about United Rentals dividend yield and history here.
URI Social Trading Data
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Place your URI trade
There are two main options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are mostly sufficient. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a particular price limit, use a limit order.
Press the Open button and eToro will place the order.
If you want more info about buying stocks on eToro, watch the helpful video below:
Step 6: Watch your investment in URI
Now that you own some shares in URI, you'll want to stay up-to-date on your new shares.
Make a watchlist to track your URI stock.
URI Feed
How to Buy Stock in United Rentals
To summarize, here are the 6 steps for buying United Rentals stock:
- Decide where to buy United Rentals stock
- Sign up for your brokerage account
- Deposit funds into your brokerage account
- Evaluate United Rentals stock
- Place your URI trade
- Watch your investment in URI
If you are looking for a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you would like to monitor your new investment in United Rentals, create a watchlist on WallStreetZen today.
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