How to Buy Urban Outfitters Stock
Urban Outfitters Inc
Urban Outfitters, Inc. engages in the retail and wholesale of general consumer products. The company operates through three segments: Retail, Wholesale, and Nully.
Urban Outfitters stock last closed at $47.91, down 3.17% from the previous day, and has increased 24.25% in one year. It has overperformed other stocks in the Apparel Retail industry by 0.42 percentage points. Urban Outfitters stock is currently +41.49% from its 52-week low of $33.86, and -21.66% from its 52-week high of $61.16.
At the moment, there are 92.66M URBN shares outstanding. The market cap of URBN is $4.44B. In the past 24 hours, 2.08M URBN shares were traded.
How to Buy Urban Outfitters Stock
Not sure how to invest in Urban Outfitters stock? Here's how.
- Decide where to buy Urban Outfitters stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you figure out where to buy Urban Outfitters stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your investment account: Choose your method of payment and add your information.
- Research Urban Outfitters stock: The Urban Outfitters ticker symbol is URBN. Is Urban Outfitters stock a good investment? Should you buy shares of URBN? How do URBN's underlying business fundamentals look? Do top analysts think Urban Outfitters is a good buy? Why has URBN's stock price moved recently? (Hint: Our stock market research website can help you figure out if URBN is a good stock to buy).
- Make your URBN buy order: Decide if you will purchase URBN shares at the current market price or use a limit order to purchase URBN stock at a particular price.
- Keep an eye on your URBN investment: Create a watchlist to keep tabs on your investment in Urban Outfitters stock.
Step 1: Decide where to buy Urban Outfitters stock
You will need a brokerage account in order to access the NASDAQ market and buy URBN shares.
Our favorite brokerage: eToro
Based on our research, eToro is the best place to buy stocks. eToro gives you:
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal information so you are able to invest in URBN today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to start your new trading account.
- Submit your data by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have created your account on stock apps to use, you can securely and quickly fund your account:
Check out the tutorial below if you need help transferring money into your brokerage account.
Step 4: Research Urban Outfitters stock
Once you have figured out the best place to buy Urban Outfitters stock, it's crucial to research their stock prior to buying, so you can comprehend the risk and opportunity.
Urban Outfitters shares data
URBN Overview
WallStreetZen was built to help everyday investors perform more in-depth fundamental analysis.
You can view all of the due diligence checks on URBN's stock page.
How is URBN stock valued?
Analysts use many financial metrics, analyses, models, and charts to gauge URBN's true value.
Using relative valuations metrics:
- URBN could be undervalued based on its P/E ratio of 11.04x, relative to Apparel Retail industry P/E ratio of 24.07x
- URBN could be undervalued based on its P/B ratio of 1.8x, relative to Apparel Retail industry P/B ratio of 6.73x
- URBN could be overvalued based on its PEG ratio of 1.7x
You can access more valuation analysis on URBN's stock here.
URBN Financial Health
Positive Health Checks:
- URBN profit margin has gone up from 5.6% to 7.3% in the past year.
- There are more short-term assets than short-term liabilities on the URBN balance sheet.
- Total URBN debt is lower than 5 years ago, relative to shareholder equity.
- URBN's operating cash flow of $502.83M allows it to safely service it's debt of $1.10B.
- URBN earnings of $506.24M is not sufficient to cover its interest payments.
- There are more short-term assets than long-term liabilities on the URBN balance sheet.
Negative Health Checks:
- URBN has a relatively high debt to equity ratio of 0.83.
Do Wall Street analysts think it's a good time to buy Urban Outfitters stock
Out of 9 Equities analysts who monitor URBN, the consensus analyst rating on Urban Outfitters is a Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest URBN Analyst Upgrades/Downgrades
Dana Telsey, a bottom 4% analyst from Telsey Advisory Group maintains URBN with a hold rating and raises their URBN price target from $56.00 to $59.00, on Feb 27, 2025.
Alex Straton, a bottom 7% analyst from Morgan Stanley upgrades URBN to a strong buy rating and raises their URBN price target from $41.00 to $63.00, on Jan 21, 2025.
Jay Sole, a top 8% analyst from UBS maintains URBN with a hold rating and raises their URBN price target from $45.00 to $60.00, on Jan 10, 2025.
Lorraine Hutchinson, a bottom 8% analyst from Bank of America maintains URBN with a strong buy rating and raises their URBN price target from $46.00 to $53.00, on Nov 27, 2024.
You can dive deeper into what analysts are forecasting on the Urban Outfitters stock forecast page.
Metrics for Advanced URBN Traders
How is URBN performing as a company?
Last year, URBN earnings were $402.46M. In the last 5 year, URBN's earnings have gone up by 20.9% per year. This was faster than the Apparel Retail industry average of 11.05%.
Last year, URBN revenue was $5.55B. Over the past 5 year, URBN's revenue has increased by 6.86% per year. This was slower than the Apparel Retail industry average of 7.63%.
Find out more about URBN's earnings and revenue performance here.
Who is buying/selling URBN?
Over the last 12 months, executives and large shareholders at URBN have sold more shares than they have bought.
Frank Conforti, Co-President COO of URBN, was the latest URBN insider to sell. They sold $479,339.67 worth of URBN shares on Apr 14, 2025.
Dig into more about who owns URBN stock here.
Can I rely on URBN as an income stream?
No, Urban Outfitters doesn't provide an income stream by paying out dividends.
Get analysis from other investors
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your URBN buy order
You have two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally the best for newer investors. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at an exact price, use a limit order.
Press the Open Trade button and eToro will execute the order.
If you want more help buying stocks on eToro, watch the how to video below:
Step 6: Keep an eye on your URBN investment
Now that you own some shares in URBN, you'll want to stay up-to-date on your company.
Start a watchlist to get notified of the latest news about your URBN stock.
URBN Feed
How to Buy Stock in Urban Outfitters
To reiterate, here are the 6 steps to buy Urban Outfitters stock:
- Decide where to buy Urban Outfitters stock
- Open a brokerage account
- Deposit money your investment account
- Research Urban Outfitters stock
- Make your URBN buy order
- Keep an eye on your URBN investment
If you need a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get the latest scoop on your new investment in Urban Outfitters, get started below.
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