How to Buy Viant Technology Stock
Viant Technology Inc
Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels, including desktop, mobile, connected and linear TV, in-game, streaming audio, and digital billboards.
Viant Technology stock last closed at $12.80, up 0.39% from the previous day, and has increased 42.22% in one year. It has overperformed other stocks in the Software - Application industry by 0.54 percentage points. Viant Technology stock is currently +64.74% from its 52-week low of $7.77, and -51.39% from its 52-week high of $26.33.
As of Apr 17, 2025, there are 63.07M DSP shares outstanding. The market cap of DSP is $807.34M. In the past 24 hours, 206,332 DSP shares were traded.
How to Buy Viant Technology Stock
Wondering how to invest in Viant Technology stock? Here's how.
- Choose where to buy Viant Technology stock: You need to pick an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you decide where to buy Viant Technology stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Deposit money your brokerage account: Pick your method of payment and add your details.
- Research Viant Technology stock: The Viant Technology ticker symbol is DSP. Is Viant Technology stock a good investment? Should you buy shares of DSP? How do DSP's underlying business fundamentals look? Do top analysts think Viant Technology is a good buy? Why has DSP's stock price moved recently? (Hint: Our stock research tools can help you decide if DSP is a good stock to buy).
- Make your DSP purchase: Decide if you will purchase DSP shares at the current market price or use a limit order to purchase DSP shares at a given price.
- Get updates on your DSP position: Create a watchlist to keep tabs on your new investment in Viant Technology stock.
Step 1: Choose where to buy Viant Technology stock
You will need an online brokerage account to access the NASDAQ market and buy DSP stock.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked the right brokerage, you'll need to fill out some personal info so you can buy DSP today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to create your new trading account.
- Submit your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you've filled out your info on the best stock broker app, you can securely and quickly fund your account:
Watch the video below to see the process of depositing funds into your investment account.
Step 4: Research Viant Technology stock
After you have selected the best place to buy Viant Technology stock, it's crucial to research their stock before you buy, so you actually comprehend the risk and opportunity.
Viant Technology quick stats
Viant Technology Due Diligence Checks
WallStreetZen was built to help average investors do more in-depth fundamental analysis.
You can view all of the due diligence checks on DSP's stock page.
Is DSP stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge DSP's intrinsic value.
Using relative valuations ratios:
- DSP could be undervalued based on its P/E ratio of 85.33x, relative to Software - Application industry P/E ratio of 111.58x
- DSP may be overvalued based on its P/B ratio of 15x, relative to Software - Application industry P/B ratio of 6.37x
You can access additional valuation research on DSP's stock here.
A look at DSP Cashflows and Balance Sheet
Passed Health Checks:
- DSP's operating cash flow of $51.77M allows it to safely service it's debt of $26.01M.
- DSP earnings of -$6.62M is not enough to cover its interest payments.
- Total DSP debt is lower than 5 years ago, relative to shareholder equity.
- DSP profit margin has gone up from -1.5% to 0.8% in the past year.
- There are more short-term assets than long-term liabilities on the DSP balance sheet.
- There are more short-term assets than short-term liabilities on the DSP balance sheet.
Failed Health Checks:
- DSP has a relatively high debt to equity ratio of 3.1.
Do analysts think it's a good time to buy Viant Technology stock
Out of 7 Wall Street analysts who track DSP, the consensus analyst rating on Viant Technology is a Buy
Please note that analyst forecasts are not recommendations, nor are they financial advice.
Latest DSP Analyst Upgrades/Downgrades
Maria Ripps, a top 21% analyst from Canaccord Genuity maintains DSP with a strong buy rating and raises their DSP price target from $18.00 to $22.00, on Dec 2, 2024.
Canaccord Genuity's Maria Ripps raised their price target on Viant Technology (NASDAQ: DSP) by 22.2% from $18 to $22 on 2024/12/02. The analyst maintained their Strong Buy rating on the stock.
Ripps adjusted their price target on Viant Technology in a Technology (Internet Content & Information) sector review note.
The analyst explained that Internet stock prices got a boost from the election result, with investors evidently expecting AI deregulation, a more favorable backdrop for acquisitions, a lower corporate tax rate, and, in some cases, increased demand for American-made goods if some of the proposed tariff policies are implemented.
Although "expectations regarding the pace of interest rate cuts have shifted recently because borrowing costs are likely staying higher for longer," Ripps nevertheless predicted a constructive macro backdrop in 2025 as a result of a resilient labor market and the possibility that the economy could even accelerate.
If their predictions prove out, the analyst said they "see potential support for both solid fundamentals and further multiple expansion in high-quality names."
Jason Kreyer, a bottom 9% analyst from Craig-Hallum maintains DSP with a buy rating and raises their DSP price target from $14.00 to $18.00, on Nov 13, 2024.
You can dig deeper into what analysts are forecasting on the Viant Technology stock forecast page.
DSP Trading Indicators
How is DSP performing as a company?
Last year, DSP earnings were $2.36M. In the last five year, DSP's earnings have increased by -65.64% per year. This was slower than the Software - Application industry average of 74.43%.
Last year, DSP revenue was $289.24M. During the last 5 year, DSP's revenue has increased by 11.89% per year. This was slower than the Software - Application industry average of 21.47%.
Find out more about DSP's earnings and revenue performance here.
What are DSP insiders up to?
In the last year, executives and large shareholders at DSP have sold more shares than they have bought.
Larry Madden, Chief Financial Officer of DSP, was the latest DSP insider to sell. They sold $775,383.84 worth of DSP stock on Mar 10, 2025.
Research more about who owns DSP stock here.
Can I rely on DSP as an income stream?
No, Viant Technology doesn't provide an income stream by paying out dividends.
DSP Social Trading Data
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your DSP purchase
There are two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly sufficient. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at an exact price, use a limit order.
Hit the Open button and eToro will place your order.
If you need more help with buying stocks on eToro, click the helpful video below:
Step 6: Get updates on your DSP position
Now that you own some shares in DSP, you'll want to keep up with your company.
Create a watchlist to keep track of your DSP stock.
DSP Feed
How to Buy Stock in Viant Technology
To reiterate, here are the 6 steps to buy Viant Technology stock:
- Choose where to buy Viant Technology stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Research Viant Technology stock
- Make your DSP purchase
- Get updates on your DSP position
If you need a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get the latest scoop on your investment in Viant Technology, get started below.
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