How to Buy Wixcom Stock

Wixcom Ltd

Wix. com Ltd. , together with its subsidiaries, develops and markets a cloud-based platform that enables anyone to create a website or web application in North America, Europe, Latin America, Asia, and internationally.

Wixcom stock last closed at $159.76, down 0.8% from the previous day, and has increased 30.29% in one year. It has overperformed other stocks in the Software - Infrastructure industry by 0.81 percentage points. Wixcom stock is currently +35.87% from its 52-week low of $117.58, and -35.35% from its 52-week high of $247.11.

There are currently 56.11M shares of WIX outstanding. The market value of WIX is $8.96B. In the past 24 hours, 665,839 WIX shares were traded.

How to Buy Wixcom Stock

Not sure how to invest in Wixcom stock? Here's how.

  1. Decide where to buy Wixcom stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you choose where to buy Wixcom stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Deposit funds into your investment account: Select your payment method and add your details.
  4. Research Wixcom stock: The Wixcom ticker symbol is WIX. Is Wixcom stock a good investment? Should you buy shares of WIX? How do WIX's underlying business fundamentals look? Do top analysts think Wixcom is a good buy? Why has WIX's stock price moved recently? (Hint: Our stock market research tools can help you decide if WIX is a good stock to buy).
  5. Execute your WIX purchase: Decide if you will purchase WIX shares at the current market price or use a limit order to buy WIX shares at a given price.
  6. Keep tabs on your WIX investment: Create a watchlist to keep tabs on your new investment in Wixcom stock.

Step 1: Decide where to buy Wixcom stock

You will need an online brokerage account in order to access the NASDAQ market and buy WIX stock.

A brokerage account allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our experience, eToro is the best place to buy stocks. Here's why:

  • You can invest in stocks with 0% commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
  • Access to world markets: From Tech to Financial Services, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading exchanges.
  • Social investing: eToro has a community of more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of top investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your share purchase by signing up for an account with eToro today. This offer is only for US users.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Open a brokerage account

Now that you've selected the best brokerage, you'll need to fill out some personal information so you can buy WIX stock today.

How to Open a New Brokerage Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Provide your personal data to start a new trading account.
  1. Send your info by hitting the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Deposit funds into your investment account

Now that you have opened your account on the best stock app to use, you can securely and quickly fund your account:

Check out the video below to see the process of depositing money into your investment account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Research Wixcom stock

After you have selected the best place to buy Wixcom stock, it's very important to evaluate their stock before you invest, so you can understand the risk and upside.

Overview of key WIX info

WIX Price
$159.76
1w %
2.62%
1y %
30.29%
5y %
26.55%
P/E
64.16x
P/B
-113.77x
P/S
5.04x
PEG
1.63x
Revenue
$1.76B
Earnings
$138.32M
Fore. Rev. Growth
12.67%
Fore. Earn. Growth
39.33%
Market Cap
$8.96B
Next Earnings
May 14, 2025
Next Dividend
N/A

Wixcom Overview

WallStreetZen was built to help average investors do more accurate fundamental analysis.

You can see all of the due diligence checks on WIX's stock page.

Is WIX stock overvalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge WIX's fair value.

Using relative valuations ratios:

  • WIX may be undervalued based on its P/E ratio of 64.16x, relative to Software - Infrastructure industry P/E ratio of -64.97x
  • WIX may be overvalued based on its PEG ratio of 1.63x

You can do more valuation analysis on WIX's stock here.

A look at WIX Cashflows and Balance Sheet

Signs that WIX is financially healthy:

  • There are more short-term assets than long-term liabilities on the WIX balance sheet.
  • WIX earnings of $100.11M is not sufficient to cover its interest payments.
  • WIX's operating cash flow of $497.42M allows it to safely service it's debt of $969.95M.
  • WIX profit margin has gone up from 2.1% to 7.9% in the past year.

Signs that WIX is not financially healthy:

  • Total WIX debt is still negative.
  • WIX debt to equity ratio of -25.28 is negative.
  • There are more short-term liabilities than short-term assets on the WIX balance sheet.

Is WIX stock a Buy, Hold, or Sell, according to analysts?

Out of 16 Wall Street analysts who research WIX, the consensus analyst rating on WIX is a Strong Buy

It's important to note that analyst forecasts are not stock recommendations, nor are they financial advice.

Most Recent WIX Analyst Forecasts

Trevor Young, a top 19% analyst from Barclays maintains WIX with a strong buy rating and raises their WIX price target from $236.00 to $240.00, on Feb 20, 2025.

Brad Erickson, a top 4% analyst from RBC Capital reiterates WIX with a buy rating and maintains their WIX price target from $245.00 to $245.00, on Feb 20, 2025.

Chris Zhang, a bottom 31% analyst from UBS maintains WIX with a strong buy rating and raises their WIX price target from $250.00 to $255.00, on Feb 20, 2025.

UBS's Chris Zhang raised their price target on Wixcom (NASDAQ: WIX) by 2% from $250 to $255 on 2025/02/20. The analyst maintained their Strong Buy rating on the stock.

Wix.com reported its Q4 and FY 2024 earnings on 2025/02/19.

For FY 2024, Wix.com's bookings were 1% higher than guidance and the company's revenue was in line with expectations, Zhang told readers.

Although it is challenging to justify a top-line projection that is "back-half loaded" with expenses when the opportunity for profit growth looks less attractive compared to 2023 to 2024, the analyst said they were pleased to see that management is focusing on AI for its care organization and is assuming very little contribution from new products in its FY 2025 guidance.

Earnings Report

Wix.com reported:

For Q4 2024:

  • EPS of $1.93, which beat the Zacks Consensus Estimate of $1.61 and Q3 2023's $1.22.
  • Revenue of $460.5M, which missed the Zacks Consensus Estimate of $461.3B but was up 14% Y/Y.

For FY 2024:

  • EPS of $6.39, up from FY 2023's $4.39.
  • Revenue of $1.761B, up 13% Y/Y.

Management guided:

For Q1 2025:

  • Revenue of $469M to $473M, representing 12% to 13% growth.

For FY 2025:

  • Revenue of $1.97B to $2B, representing 12% to 14% growth.

CEO Avishai Abrahami commented: “Wix sets a high standard for innovation and creativity, and we’re constantly exceeding expectations.

"This past year was one of exciting innovation as we introduced revolutionary AI solutions such as the new generation AI Website Builder.

"We also made meaningful enhancements to the Studio platform, including the AI visual sitemap and wireframe generator and Figma integration among new advanced design capabilities.

“2025 is poised to reimagine and expand the Self Creator experience with the launch of two transformative products planned for the spring and early fall.

"I strongly believe that these will deliver immense value to users and, in turn, accelerate Self Creator growth to double-digits in the years to come.

"We’re thrilled about these strategic enhancements, which are set to propel our business forward and establish a powerful foundation for the years ahead.”

Deepak Mathivanan, a top 3% analyst from Cantor Fitzgerald maintains WIX with a strong buy rating and raises their WIX price target from $260.00 to $270.00, on Feb 20, 2025.

Mark Zgutowicz, a top 13% analyst from Benchmark maintains WIX with a strong buy rating and raises their WIX price target from $250.00 to $260.00, on Feb 20, 2025.

You can dive deeper into what analysts are saying on the Wixcom stock forecast page.

WIX Technical Indicators

SMA10
156.65
SMA20
162.15
SMA50
183.37
SMA100
204.49
SMA200
184.41
MACD
-6.67
MACD Signal
-8.48
MACD Histogram
1.81
RSI
42.77
Stochastic %K
59.53
Stochastic %D
54.46
StochRSI %K
93.08
StochRSI %D
90.36

WIX Earnings

Last year, WIX earnings were $138.32M. During the past 1 years, WIX's earnings have grown by 329.31% per year. This was faster than the Software - Infrastructure industry average of 35.93%.

Last year, WIX revenue was $1.76B. In the past 5 year, WIX's revenue has increased by 18.37% per year. This was faster than the Software - Infrastructure industry average of 17.45%.

Dig into WIX's earnings and revenue performance here.

Latest Insiders Trades at WIX

In the last 12 months, executives and large shareholders at WIX have not bought or sold any shares.

Research more about who owns WIX shares here.

Can I rely on WIX as an income stream?

No, Wixcom doesn't provide an income stream by paying out dividends.

WIX Social Trading Data

One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to find out what other investors have to say.

Step 5: Execute your WIX purchase

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are mostly fine.
  • Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at an exact dollar amount limit, use a limit order.

Click the Open Trade button and your broker will place the order.

If you need additional assistance buying stocks on eToro, click the helpful video below:

Open eToro Account

Step 6: Keep tabs on your WIX investment

Now that you own some shares in WIX, you'll want to stay up-to-date on your company.

Add WIX to a watchlist to get alerted to the latest events about your WIX stock.

WIX Feed

How to Buy Stock in Wixcom

To reiterate, here are the 6 steps to buy Wixcom stock:

  1. Decide where to buy Wixcom stock
  2. Open a brokerage account
  3. Deposit funds into your investment account
  4. Research Wixcom stock
  5. Execute your WIX purchase
  6. Keep tabs on your WIX investment

If you are looking for a online brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to keep an eye on your investment in Wixcom, add WIX to your watchlist by clicking the button below.

NASDAQ: WIX
$159.76-1.29 (-0.8%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: WIX
$159.76-1.29 (-0.8%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Wixcom share?

As of Apr 17, 2025, it costs $159.76 to buy one share of Wixcom stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.626 shares of WIX.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Wixcom stock?

According to 16 Wall Street analysts who monitor Wixcom, their consensus recommendation is to buy Wixcom stock.

What is the best way to buy Wixcom stock?

One way to place an order for Wixcom stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.