Amazon.com Inc. (NASDAQ: AMZN) plants seeds for future growth. MediaAlpha (NYSE: MAX) checks all the boxes for investors looking for financial strength and growth. P10 Inc. (NYSE: PX) benefits from the hot private credit market. Here’s what Wall Street’s brightest and best are following right now.
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Amazon.com is already a household name, but here’s what you might not realize: It’s more than just e-commerce. Amazon is also at the forefront of generative AI, which has analysts watching the stock and has earned AMZN a Zen Rating of B (Buy). Here’s the story.
Zen Rating: B (Buy) — see full analysis >
Recent Price: $220.66 — get current quote >
Max 1-year forecast: $290.00
Why we’re watching:
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40 analysts we track currently issue ratings on AMZN; among them, the stock enjoys a Strong Buy consensus, with a max 1-year forecast of $290, which, if achieved, would represent over 32% upside. See the ratings
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One analyst issuing a Strong Buy rating is top 4% analyst Brian Nowak of Morgan Stanley, who just raised their price target on AMZN by 21.7% from $230 to $280.
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Hiking their price target on Amazon and naming the stock their new "Top Pick" among North American Internet names, Nowak said they believe the Street "largely appreciates AWS for its strong Gen AI position, but does not fully appreciate the company's Gen AI opportunities down the Retail P&L arising because Amazon is now incorporating improving matching/recommendation algorithms and shopping assistants, better inventory and logistics routing, robotics, diffusion-enabled advertising tools."
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Our Zen Ratings system agrees: AMZN is worth watching. It enjoys an overall B (Buy) rating, ranking in the top 89th percentile of all stocks we track.
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AMZN shines as a financially sound pick, with a Financials Rating in the 91st percentile — impressive for such a large company. It also has strong Component Grades for Growth, Momentum, and Sentiment. (See all 7 Zen Component Grades here >)

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This innovative online partner to the insurance industry has enjoyed a period of explosive growth going back the past 7 quarterly reports. The last 4 of which averaged a 109% surprise. Yet amazingly the most recent 76% beat led to a halving of the stock price.
Zen Rating: A (Strong Buy) — see full analysis >
Recent Price: $11.31 — get current quote >
Max 1-year forecast: $26.00
Why we’re watching:
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It’s our Stock of the Week: Our resident expert and Zen Investor Editor-in-Chief, Steve Reitmeister, recently chose MAX as this week’s Stock of the Week (See past picks here), noting it is a “sparkling example of the Zen Ratings. In this case MediaAlpha (MAX) is not just an A overall...but even more impressive that it is in the top 1.2% of all stocks reviewed on the 115 different factors.” Among its high points, according to Reitmeister:
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Given the above earnings traditions you start to understand why the Growth rating is the strength of MAX in the 99th percentile (actually top 0.3% of all stocks). This is not just about earnings growth rate…but the consistency of earnings growth across time and across earnings, cash flow, profit margin, EBITDA, and yes, traditional earnings per share.
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Financial strength and growth typically go hand in hand thus not surprisingly that is also impressive in the 93rd percentile.
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Our AI factor, which is dialed into stocks ready to move now, is not too shabby at 86th percentile.
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The last Zen Rating aspect to note is Value in the top 5% across the 21 factors of value we measure. (See all 7 Zen Component Grades here >)

Founded in 1992, P10, Inc. manages private market investment across asset classes, including private equity, venture capital, impact investing, and private credit, for clients including pension funds, endowments, and financial institutions. Given the popularity of private credit and a percolating IPO market, experts are keeping a close eye on this stock.
Zen Rating: B (Buy) — see full analysis >
Recent Price: $12.76 — get current quote >
Max 1-year forecast: $21.00
Why we’re watching:
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Among the 7 analysts we track issuing ratings on PX, the stock enjoys a Buy consensus, with a max 1-year forecast of $21, which, if achieved, would represent over 60% upside. See the ratings
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Notably, Benjamin Budish of Barclays (a top 2% analyst) raised their price target on PX by 6.7% from $15 to $16 on 1/13, while maintaining a Strong Buy rating on the stock.
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Budish's price target hike was delivered in a Q4 2024 preview of names in their Asset Managers portfolio. The Asset Managers group is getting closer to a "normal" market situation, the analyst told investors.
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Looking ahead, Budish said that M&As and IPO markets are "showing signs of life, though it seems we are still in a ramping period."
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Our Zen Ratings system agrees that PX is one to watch. It enjoys an overall B (Buy) rating, putting it in a class of stocks that have averaged 19.88% annual returns for the past 20 or so years (to put that in context, the S&P has averaged roughly 12% in the same period).
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Among the Component Grades that earn PX a Buy rating, it ranks in the 95th percentile for Growth, and the 95th percentile for Sentiment, indicating this is a stock with massive growth potential that enjoys overall positive sentiment from both investors and professionals alike. (See all 7 Zen Component Grades here >)

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