How to Buy Gopro Stock

Gopro Inc

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the United States and internationally.

Gopro stock last closed at $0.53, up 0.38% from the previous day, and has decreased 70.17% in one year. It has underperformed other stocks in the Consumer Electronics industry by 0.23 percentage points. Gopro stock is currently +31.91% from its 52-week low of $0.40, and -73.48% from its 52-week high of $1.98.

There are currently 157.43M GPRO shares outstanding. The market capitalization of GPRO is $82.65M. In the past 24 hours, 1.88M GPRO shares were traded.

How to Buy Gopro Stock

Wondering how to invest in Gopro stock? Here's how.

  1. Figure out where to buy Gopro stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you choose where to buy Gopro stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Put funds into your investment account: Choose your payment method and add your information.
  4. Research Gopro stock: The Gopro ticker symbol is GPRO. Is Gopro stock a good investment? Should you buy shares of GPRO? How do GPRO's underlying business fundamentals look? Do top analysts think Gopro is a good buy? Why has GPRO's stock price moved recently? (Hint: Our stock market analysis tools can help you figure out if GPRO is a good stock to buy).
  5. Place your GPRO buy order: Decide if you will purchase GPRO shares at the current market price or use a limit order to buy GPRO shares at a specific price.
  6. Get key alerts regarding your investment in GPRO: Create a watchlist to keep tabs on your new investment in Gopro shares.

Step 1: Figure out where to buy Gopro stock

You need a brokerage account to access the NASDAQ market and buy GPRO stock.

A brokerage account allows you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our experience, eToro is the best stock brokerage. eToro gives you:

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  • Social investing: eToro boasts a community with more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other assets: Such as ETFs and cryptos.

Get $10 towards your purchase of shares by signing up for an account with eToro today. This offer is only for US users.

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Step 2: Sign up for a brokerage account

Now that you've selected the best brokerage, you'll need to fill out some personal information so you are able to invest in GPRO stock today.

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  1. Click here to get started.
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  2. Provide your personal data to open a new trading account.
  1. Submit your data by clicking the "Create Account" button.
  2. Get started with eToro today
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Step 3: Put funds into your investment account

Now that you have filled out your info on the best stock app for beginners, you can securely and quickly fund your account:

Check out the walkthrough below if you need help transferring funds into your investment account.

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Step 4: Research Gopro stock

After you have selected the best place to buy Gopro stock, it's critical to evaluate their stock before you buy, so you actually wrap your head around the risk and upside.

Gopro Metrics

GPRO Price
$0.53
1w %
9.15%
1y %
-70.17%
5y %
-81.38%
P/E
-0.19x
P/B
0.54x
P/S
0.1x
PEG
N/A
Revenue
$801.47M
Earnings
-$432.31M
Fore. Rev. Growth
-3.44%
Fore. Earn. Growth
N/A
Market Cap
$82.65M
Next Earnings
May 5, 2025
Next Dividend
N/A

GPRO Overview

WallStreetZen was created to help average investors perform more accurate fundamental analysis in less time.

You can view all of the due diligence checks on GPRO's stock page.

Is GPRO stock undervalued or overvalued?

You can use many financial metrics, analyses, models, and charts to gauge GPRO's intrinsic value.

Using relative valuations metrics:

  • GPRO may be undervalued based on its P/B ratio of 0.54x, relative to Consumer Electronics industry P/B ratio of 25.34x

You can access additional valuation analysis on GPRO's stock here.

A quick look at GPRO Financials

Positive Health Checks:

  • There are more short-term assets than long-term liabilities on the GPRO balance sheet.
  • GPRO has $102.81M in cash and short term investments. This is enough to cover its annual cash burn of $129.18M.

Negative Health Checks:

  • GPRO has a relatively high debt to equity ratio of 2.58.
  • GPRO profit margin has gone down from -5.3% to -53.9% in the past year.
  • Total GPRO debt is higher than 5 years ago, relative to shareholder equity.
  • There are more short-term liabilities than short-term assets on the GPRO balance sheet.
  • GPRO has cash burn of 129180000. It does not have enough cash and short-term investments to cover this.

You can dive deeper into what analysts are projecting on the Gopro stock forecast page.

GPRO Technical Indicators

SMA10
0.51
SMA20
0.61
SMA50
0.71
SMA100
0.92
SMA200
1.14
MACD
-0.07
MACD Signal
-0.07
MACD Histogram
0
RSI
33.69
Stochastic %K
38.04
Stochastic %D
33.85
StochRSI %K
64.44
StochRSI %D
49.24

How is GPRO performing as a company?

Last year, GPRO revenue was $801.47M. During the last five year, GPRO's revenue has increased by -7.67% per year. This was slower than the Consumer Electronics industry average of 7.86%.

You can research GPRO's earnings and revenue performance here.

Who is buying/selling GPRO?

Over the last 12 months, insiders at GPRO have sold more shares than they have bought.

Dean Jahnke, SVP Global Sales CM RE of GPRO, was the latest GPRO insider to sell. They sold $5,412.49 worth of GPRO shares on Feb 19, 2025.

Dig into more about who owns GPRO shares here.

Does GPRO stock generate passive income?

No, Gopro doesn't provide an income stream by paying out dividends.

What others are saying about GPRO

One of the major reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to learn what other community members have to say.

Step 5: Place your GPRO buy order

You have two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are generally sufficient.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a particular price limit, place a limit order.

Hit the Open button and eToro will execute the order.

If you need additional help with investing in stocks on eToro, watch the helpful video below:

Open eToro Account

Step 6: Get key alerts regarding your investment in GPRO

Now that you own some shares in GPRO, you'll want to stay up-to-date on your new stock purchase.

Put GPRO on a watchlist to keep track of your GPRO stock.

GPRO Feed

How to Buy Stock in Gopro

To reiterate, here are the 6 steps to buy stock in Gopro:

  1. Figure out where to buy Gopro stock
  2. Sign up for a brokerage account
  3. Put funds into your investment account
  4. Research Gopro stock
  5. Place your GPRO buy order
  6. Get key alerts regarding your investment in GPRO

If you are looking for a online brokerage, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to monitor your investment in Gopro, add GPRO to your watchlist by clicking the button below.

NASDAQ: GPRO
$0.53+0.00 (+0.38%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: GPRO
$0.53+0.00 (+0.38%)
Updated Apr 17, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Gopro share?

As of Apr 17, 2025, it costs $0.53 to buy one share of Gopro stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $0.26, you can buy 0.5 shares of GPRO.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Gopro stock?

One way to place an order for Gopro stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.