NASDAQ: GPROGopro Inc Stock
$1.22-0.04 (-3.17%)
Updated May 28, 2026
GPRO Price
$1.22
Fair Value Price
-$0.35
Market Cap
$208.60M
52 Week Low
$0.59
52 Week High
$3.05
P/E
-1.54x
P/B
-111.61x
P/S
0.2x
PEG
N/A
Dividend Yield
N/A
Revenue
$616.30M
Earnings
-$127.60M
Gross Margin
29.3%
Operating Margin
-18.43%
Profit Margin
-20.7%
Debt to Equity
-205.04
Operating Cash Flow
-$101k
Beta
1.59
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A
GPRO Overview
GoPro, Inc. engages in manufacturing and selling cameras and camera accessories. It provides mountable and wearable cameras and accessories, which it refers to as capture devices. Its product brands include HERO9 Black, HERO8 Black, Max, HERO7 Black, HERO7 Silver, GoPro Plus, and GoPro App. The company was founded by Nicholas Woodman in 2002 and is headquartered in San Mateo, CA.
Zen Rating
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DSell
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Zen Rating Component Grades
D
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GPRO News
Overview
Due Diligence Score
–
Industry Average (24)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how GPRO scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.
Due Diligence Checks
GPRO ($1.22) is overvalued by 445.48% relative to our estimate of its Fair Value price of -$0.35 based on Discounted Cash Flow (DCF) modelling
Below Fair Value Valuation
GPRO ($1.22) is not significantly undervalued (445.48%) relative to our estimate of its Fair Value price of -$0.35 based on Discounted Cash Flow (DCF) modelling, when including a healthy margin of safety
Significantly Below Fair Value Valuation
GPRO is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 30 more GPRO due diligence checks available for Premium users.
Valuation
GPRO fair value
Fair Value of GPRO stock based on Discounted Cash Flow (DCF)
Price
$1.22
Fair Value
-$0.35
Undervalued by
445.48%
GPRO ($1.22) is overvalued by... subscribe to Premium to read more.
Below Fair Value Valuation
GPRO ($1.22) is not significantly... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
GPRO is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
GPRO price to earnings (PE)
For valuing profitable companies with steady earnings
Company
-1.54x
Industry
34.88x
Market
23.04x
GPRO price to book (PB)
For valuing companies that are loss-making or have lots of physical asset
Company
-111.61x
Industry
28.88x
GPRO's financial health
Profit margin
Revenue
$99.1M
Net Income
-$80.8M
Profit Margin
-81.6%
GPRO's cash and short-term investments... subscribe to Premium to read more.
Interest Coverage Financials
GPRO's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials
Assets to liabilities
Assets
$381.4M
Liabilities
$383.2M
Debt to equity
-205.04
GPRO's short-term liabilities ($356.86M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
GPRO's short-term assets ($207.29M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
GPRO's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
GPRO's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials
Cash flow
Operating
-$36.6M
Investing
-$1.0M
Financing
$28.8M
GPRO's cash and short-term investments... subscribe to Premium to read more.
Debt Coverage Financials
GPRO vs Consumer Electronic Stocks
Gopro Stock FAQ
Company
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