Sectors & IndustriesTechnologySoftware - Application

Best App Stocks to Buy Now (2025)

Top app stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best app stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best software stocks to buy right now are:

Expensify (NASDAQ:EXFY) is the #1 top app stock out of 245 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Expensify (NASDAQ:EXFY) is: Value: B, Growth: A, Momentum: C, Sentiment: A, Safety: C, Financials: B, and AI: C.

Expensify (NASDAQ:EXFY) has a Due Diligence Score of 28, which is equal to the app industry average of 28.

EXFY passed 8 out of 33 due diligence checks and has average fundamentals. Expensify has seen its stock return 62.94% over the past year, overperforming other app stocks by 76 percentage points.

Expensify has an average 1 year price target of $5.00, an upside of 80.51% from Expensify's current stock price of $2.77.

Expensify stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 2 analysts covering Expensify, 100% have issued a Strong Buy rating, 0% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

8x8 (NASDAQ:EGHT) is the #2 top app stock out of 245 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for 8x8 (NASDAQ:EGHT) is: Value: A, Growth: A, Momentum: C, Sentiment: B, Safety: B, Financials: B, and AI: B.

8x8 (NASDAQ:EGHT) has a Due Diligence Score of 13, which is -15 points lower than the app industry average of 28. Although this number is below the industry average, our proven quant model rates EGHT as a "A".

EGHT passed 4 out of 33 due diligence checks and has weak fundamentals. 8x8 has seen its stock lose -25.91% over the past year, underperforming other app stocks by -12 percentage points.

8x8 has an average 1 year price target of $2.74, an upside of 68.28% from 8x8's current stock price of $1.63.

8x8 stock has a consensus Hold recommendation according to Wall Street analysts. Of the 7 analysts covering 8x8, 28.57% have issued a Strong Buy rating, 14.29% have issued a Buy, 14.29% have issued a hold, while 14.29% have issued a Sell rating, and 28.57% have issued a Strong Sell.

Adeia (NASDAQ:ADEA) is the #3 top app stock out of 245 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Adeia (NASDAQ:ADEA) is: Value: B, Growth: B, Momentum: C, Sentiment: B, Safety: C, Financials: A, and AI: B.

Adeia (NASDAQ:ADEA) has a Due Diligence Score of 23, which is -5 points lower than the app industry average of 28. Although this number is below the industry average, our proven quant model rates ADEA as a "A".

ADEA passed 8 out of 38 due diligence checks and has weak fundamentals. Adeia has seen its stock return 18.05% over the past year, overperforming other app stocks by 32 percentage points.

Adeia has an average 1 year price target of $18.33, an upside of 55.76% from Adeia's current stock price of $11.77.

Adeia stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 3 analysts covering Adeia, 66.67% have issued a Strong Buy rating, 33.33% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 20 app stocks that have issued dividends in the past year, the 3 app stocks with the highest dividend yields are:

Mind Cti (NASDAQ:MNDO) has an annual dividend yield of 13.17%, which is 11 percentage points higher than the app industry average of 2.39%. Mind Cti's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Mind Cti's dividend has not shown consistent growth over the last 10 years.

Mind Cti's dividend payout ratio of 104.3% indicates that its high dividend yield might not be sustainable for the long-term.

Marketwise (NASDAQ:MKTW) has an annual dividend yield of 10.09%, which is 8 percentage points higher than the app industry average of 2.39%.

Marketwise's dividend payout ratio of 38.9% indicates that its high dividend yield is sustainable for the long-term.

Upbound Group (NASDAQ:UPBD) has an annual dividend yield of 5.5%, which is 3 percentage points higher than the app industry average of 2.39%. Upbound Group's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Upbound Group's dividend has shown consistent growth over the last 10 years.

Upbound Group's dividend payout ratio of 66.4% indicates that its high dividend yield is sustainable for the long-term.

App stocks were up 2.97% in the last day, and down -2.06% over the last week. Marin Software was the among the top gainers in the software - application industry, gaining 68.57% yesterday.

Marin Software shares are trading lower after the company announced it received a Nasdaq letter regarding a late 10-K form filing.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued app stocks right now are:

Ncr Atleos (NYSE:NATL) is the most undervalued app stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Ncr Atleos has a valuation score of 57, which is 38 points higher than the app industry average of 19. It passed 4 out of 7 valuation due diligence checks.

Ncr Atleos's stock has gained 18.68% in the past year. It has overperformed other stocks in the app industry by 32 percentage points.

Open Text (NASDAQ:OTEX) is the second most undervalued app stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Open Text has a valuation score of 71, which is 52 points higher than the app industry average of 19. It passed 5 out of 7 valuation due diligence checks.

Open Text's stock has dropped -28.15% in the past year. It has underperformed other stocks in the app industry by -15 percentage points.

Wm Technology (NASDAQ:MAPS) is the third most undervalued app stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Wm Technology has a valuation score of 43, which is 24 points higher than the app industry average of 19. It passed 3 out of 7 valuation due diligence checks.

Wm Technology's stock has dropped -2.78% in the past year. It has overperformed other stocks in the app industry by 11 percentage points.

43.37% of app stocks rated by analysts are a buy right now. On average, analysts expect app stocks to rise by 34.62% over the next year.

6.67% of app stocks have a Zen Rating of A (Strong Buy), 21.03% of app stocks are rated B (Buy), 58.97% are rated C (Hold), 9.23% are rated D (Sell), and 4.1% are rated F (Strong Sell).