Sectors & IndustriesConsumer CyclicalLeisure

Best Leisure Stocks to Buy Now (2025)

Top leisure stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best leisure stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best leisure stocks to buy right now are:

Jakks Pacific (NASDAQ:JAKK) is the #1 top leisure stock out of 30 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Jakks Pacific (NASDAQ:JAKK) is: Value: A, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: C, and AI: B.

Jakks Pacific (NASDAQ:JAKK) has a Due Diligence Score of 47, which is 18 points higher than the leisure industry average of 29.

JAKK passed 16 out of 38 due diligence checks and has strong fundamentals. Jakks Pacific has seen its stock lose -14.92% over the past year, overperforming other leisure stocks by 13 percentage points.

Jakks Pacific has an average 1 year price target of $40.33, an upside of 114.02% from Jakks Pacific's current stock price of $18.85.

Jakks Pacific stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 3 analysts covering Jakks Pacific, 100% have issued a Strong Buy rating, 0% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Funko (NASDAQ:FNKO) is the #2 top leisure stock out of 30 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Funko (NASDAQ:FNKO) is: Value: C, Growth: B, Momentum: D, Sentiment: B, Safety: C, Financials: B, and AI: B.

Funko (NASDAQ:FNKO) has a Due Diligence Score of 21, which is -8 points lower than the leisure industry average of 29. Although this number is below the industry average, our proven quant model rates FNKO as a "B".

FNKO passed 6 out of 33 due diligence checks and has weak fundamentals. Funko has seen its stock lose -23.47% over the past year, overperforming other leisure stocks by 5 percentage points.

Funko has an average 1 year price target of $12.50, an upside of 186.04% from Funko's current stock price of $4.37.

Funko stock has a consensus Buy recommendation according to Wall Street analysts. Of the 2 analysts covering Funko, 50% have issued a Strong Buy rating, 0% have issued a Buy, 50% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Mattel (NASDAQ:MAT) is the #3 top leisure stock out of 30 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Mattel (NASDAQ:MAT) is: Value: B, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: B.

Mattel (NASDAQ:MAT) has a Due Diligence Score of 42, which is 13 points higher than the leisure industry average of 29.

MAT passed 17 out of 38 due diligence checks and has strong fundamentals. Mattel has seen its stock lose -17.84% over the past year, overperforming other leisure stocks by 10 percentage points.

Mattel has an average 1 year price target of $26.40, an upside of 78.02% from Mattel's current stock price of $14.83.

Mattel stock has a consensus Buy recommendation according to Wall Street analysts. Of the 5 analysts covering Mattel, 60% have issued a Strong Buy rating, 0% have issued a Buy, 40% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 9 leisure stocks that have issued dividends in the past year, the 3 leisure stocks with the highest dividend yields are:

Six Flags Entertainment Corporation (NYSE:FUN) has an annual dividend yield of N/A, which is N/A percentage points lower than the leisure industry average of 2.41%. Six Flags Entertainment Corporation's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Six Flags Entertainment Corporation's dividend has not shown consistent growth over the last 10 years.

Six Flags Entertainment Corporation's dividend payout ratio of -66.1% indicates that its dividend yield might not be sustainable for the long-term.

Hasbro (NASDAQ:HAS) has an annual dividend yield of 5.32%, which is 3 percentage points higher than the leisure industry average of 2.41%. Hasbro's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Hasbro's dividend has shown consistent growth over the last 10 years.

Hasbro's dividend payout ratio of 75.8% indicates that its high dividend yield is sustainable for the long-term.

Johnson Outdoors (NASDAQ:JOUT) has an annual dividend yield of 4.51%, which is 2 percentage points higher than the leisure industry average of 2.41%. Johnson Outdoors's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Johnson Outdoors's dividend has shown consistent growth over the last 10 years.

Johnson Outdoors's dividend payout ratio of -29.5% indicates that its high dividend yield might not be sustainable for the long-term.

Leisure stocks were up 0.97% in the last day, and down -0.02% over the last week.

We couldn't find a catalyst for why leisure stocks are up.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued leisure stocks right now are:

Jakks Pacific (NASDAQ:JAKK) is the most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Jakks Pacific has a valuation score of 86, which is 61 points higher than the leisure industry average of 25. It passed 6 out of 7 valuation due diligence checks.

Jakks Pacific's stock has dropped -14.92% in the past year. It has overperformed other stocks in the leisure industry by 13 percentage points.

United Parks & Resorts (NYSE:PRKS) is the second most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

United Parks & Resorts has a valuation score of 43, which is 18 points higher than the leisure industry average of 25. It passed 3 out of 7 valuation due diligence checks.

United Parks & Resorts's stock has dropped -13.25% in the past year. It has overperformed other stocks in the leisure industry by 15 percentage points.

Mattel (NASDAQ:MAT) is the third most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Mattel has a valuation score of 43, which is 18 points higher than the leisure industry average of 25. It passed 3 out of 7 valuation due diligence checks.

Mattel's stock has dropped -17.84% in the past year. It has overperformed other stocks in the leisure industry by 10 percentage points.

42.11% of leisure stocks rated by analysts are a buy right now. On average, analysts expect leisure stocks to rise by 39.22% over the next year.

4% of leisure stocks have a Zen Rating of A (Strong Buy), 16% of leisure stocks are rated B (Buy), 68% are rated C (Hold), 12% are rated D (Sell), and 0% are rated F (Strong Sell).