NASDAQ: METAMeta Platforms Inc Statistics & Facts
Key Facebook facts
- Founded
- 2004
- Headquarters
- Menlo Park, California
- Founders
- Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes, Andrew McCollum
- IPO Date
- 2012-05-18
Facebook User & Usage Stats
Facebook Stats: Most Popular Accounts
What is the biggest account on Facebook?
Source:Facebook
Facebook App
187M
Cristiano Ronaldo
170M
Samsung
161M
Mr. Bean
141M
5-Minute Crafts
126M
Shakira
124M
At 187 million followers, the Facebook App page is the most popular one on the platform. [2]
Last Accessed: Jun 8, 2024
Facebook Users by Age
What age group mostly uses Facebook?
31% of Facebook users are aged between 25 and 34 years. [3]
Date: Jan 31, 2024
Facebook Usage Frequency
How often do Facebook users use the platform?
70% of Facebook users visit the site daily. [4]
Date: Apr 7, 2021
Facebook Users by Country
Which country has the most Facebook users?
At 366.85 million, India has more Facebook users than any other country. [3]
Date: Jan 31, 2024
Facebook Traffic Sources
Here's what drives traffic towards facebook.com.
1.93% of traffic to Facebook comes from other social media platforms. [5]
Last Accessed: Jun 8, 2024
Facebook Usage by Language
What is the most popular language on Facebook?
Facebook Users by City
Which city has the most Facebook users?
Source:We Are Social
Dhaka, Bangladesh
18.4M
Delhi, India
13.2M
Bangkok, Thailand
13.15M
Ho Chi Minh City, Vietnam
10.85M
Cairo, Egypt
10.1M
Mexico City, Mexico
10.05M
With over 18 milion, Dhaka, Indonesia, has more Facebook users than any other city. [3]
Date: Jan 31, 2024
Facebook Posts by Type
What do people post to Facebook?
45.9% of posts shared on Facebook are links. [3]
Date: Jan 31, 2024
Facebook Transparency Report
Facebook User Data Requests
Does Facebook work with law enforcement?
Facebook Stats: Instagram Statistics
Facebook Stats: Instagram Users by Country
Where are most Instagram users from?
At 362.9 million, India has more Instagram users than any other country. [13]
Date: Jan 31, 2024
Facebook Stats: Most Followed Instagram Accounts
Who are the most followed on Instagram?
Source:Instagram
Instagram (@instagram)
672M
Cristiano Ronaldo (@cristiano)
631M
Lionel Messi (@leomessi)
503M
Selena Gomez (@selenagomez)
427M
Kylie Jenner (@kyliejenner)
399M
Dwayne Johnson (@therock)
397M
At 672 million, the official Instagram account (@instagram) has the most followers on the platform. [14]
Last Accessed: Jun 9, 2024
Facebook Stats: Most Liked Instagram Posts
Who has the most likes on Instagram?
Source:Instagram
Lionel Messi (@leomessi)
75.3M
Chris Godfrey (@world_record_egg)
60.1M
Lionel Messi (@leomessi)
54.4M
Cristiano Ronaldo (@cristiano)
42.4M
Lionel Messi (@leomessi)
41.7M
Lionel Messi (@leomessi)
34.2M
With Over 75 million likes, a photoset of Lionel Messi and Argentina's national soccer team after winning the 2022 FIFA World Cup has the most likes on Instagram. [15]
Last Accessed: May 27, 2023
4 of the top 10 most liked Instagram posts are by Argentinian soccer player Lionel Messi. [16]
Last Accessed: Jun 9, 2024
Facebook Stats: Instagram Engagement Rates
What is the average engagement rate on Instagram?
Instagram posts get an average of 0.94% engagement when measured against the number of followers, but 5.77% when measured against their reach. [13]
Date: Jan 31, 2024
Facebook Stats: Instagram Post Types
Instagram stats breaking down content on the platform by type.
45.3% of Instagram content is photos. [17]
Date: Jan 26, 2023
Facebook Stats: Instagram Influencer Earnings
How much do Instagram influencers get paid per post?
Source:HopperHQ
Cristiano Ronaldo (@cristiano)
$3.23M
Lionel Messi (@leomessi)
$2.60M
Selena Gomez (@selenagomez)
$2.56M
Kylie Jenner (@kyliejenner)
$2.39M
Dwayne Johnson (@therock)
$2.33M
Ariana Grande (@arianagrande)
$2.26M
At an estimated $2.397 million per Instagram post, Portuguese soccer player Cristiano Ronaldo is the highest earning influencer on the platform. [19]
Last Accessed: Jun 9, 2024
Indian cricketer Virat Kohli earns an estimated $1.384 million per post on Instagram. [19]
Last Accessed: Jun 9, 2024
Kim Kardashian earns an estimated $1.689 million per post on Instagram. [19]
Last Accessed: Oct 31, 2022
Facebook Stats: Instagram Users by Age
Instagram demographics showing audience by age.
31.8% of Instagram users are aged between 18 and 24 years. [13]
Date: Jan 31, 2024
Facebook Stats: Instagram Penetration by Age
Instagram statistics showing the platform's penetration among U.S. adults by age group.
Facebook Stats: Instagram Usage Frequency
How often do Instagram users access the platform?
59% of Instagram users access the platform daily. [4]
Date: Apr 7, 2021
Facebook Stats: Most Popular Instagram Hashtags
What are the top Instagram hashtags?
Source:We Are Social
#love
2.15B
#instagood
1.76B
#instagram
1.22B
#fashion
1.15B
#photooftheday
1.06B
#photography
1.06B
Around 2.15 billion Instagram posts have been captioned with "#love". [13]
Date: Jan 31, 2024
Facebook Stats: WhatsApp Statistics
Facebook Stats: WhatsApp vs Telegram & Messenger
How often do people use WhatsApp compared to Telegram and Facebook Messenger?
55% of WhatsApp users use the service daily. [22]
Last Accessed: Oct 31, 2022
Facebook Stats: WhatsApp US Penetration by Age
Which age group uses WhatsApp the most?
23% of American adults use WhatsApp. [4]
Date: Apr 7, 2021
Facebook Revenue Breakdown
Facebook Expenditure
Facebook Major Acquisitions
Facebook's first acquisition was Parakey, for an undisclosed sum in 2007. [23]
Date: Jul 19, 2007
Facebook acquired sharing service FriendFeed in 2009 for $15 million in cash and $32.5 million in stock. [24]
Date: Aug 11, 2009
Facebook acquired the fb.com domain for $8.5 million from the American Farm Bureau Federation in November 2010. [25]
Date: Jan 11, 2011
Facebook acquired Octazen Solutions, a two-employee Malaysian startup, in 2010. [26]
Date: Feb 20, 2010
Facebook acquired photo service Divvyshot in 2010. [27]
Date: Apr 2, 2010
Facebook bought $40 million worth of patents from social media site Friendster in 2010. [28]
Date: Aug 5, 2010
Facebook acquired web publishing startup Chai Labs for an estimated $10 million in 2010. [29]
Date: Aug 15, 2010
Facebook acquired location service Hot Potato for $10 million in 2010. [30]
Date: Aug 20, 2010
Facebook acquired Israeli app make Snaptu for an estimated $70 million in 2011. [31]
Date: Mar 20, 2011
Facebook acquired mobile advertising service Rel8tion in 2011. [32]
Date: Jan 25, 2011
Facebook acquired group messaging service Beluga in 2011. [33]
Date: Mar 1, 2011
Facebook acquired Instagram for $1 billion in 2012. [34]
Date: Apr 9, 2012
Facebook acquired Israeli facial-recognition technology developer Face.com for between $55 million and $60 million in 2012. [35]
Date: Jun 18, 2012
Facebook acquired the Atlas Advertiser Suite from Microsoft in 2013. [36]
Date: Feb 28, 2013
Facebook acquired Israeli mobile analytics company Onavo in October 2013. [37]
Date: Oct 18, 2013
Facebook acquired WhatsApp for $16 billion ($12 billion in cash and $4 billion in Facebook shares) in February 2014. [38]
Date: Feb 19, 2014
Facebook acquired Oculus VR for $2 billion ($400 million in cash and 23.1 million Facebook shares worth $1.6 billion) in 2014. [39]
Date: Mar 25, 2014
Facebook bought British drone manufacturer Ascenta for $20 million in March 2014. [40]
Date: Mar 28, 2014
Facebook acquired brain-computing startup CTRL-Labs for between $500 million and $1 billion in September 2019. [41]
Date: Sep 23, 2019
Facebook Employee Statistics
Facebook Miscellaneous Stats & Facts
Facebook is the third most visited site in the world after Google and YouTube. [43]
Last Accessed: Dec 4, 2020
Facebook is the fifth most popular free app on iOS. [44]
Last Accessed: Dec 4, 2020
Instagram is the second most popular free app on iOS after YouTube. [44]
Last Accessed: Dec 4, 2020
Facebook users spend 38 minutes a day on the platform on average. [45]
Date: Jul 9, 2019
52% of American adults get their news from Facebook. [46]
Date: Oct 2, 2019
Each Facebook user likes an average of 13 posts every month on average. [43]
Last Accessed: Dec 4, 2020
The average Facebook user clicks on 11 ads every month. [43]
Last Accessed: Dec 4, 2020
100 billion messages are sent via WhatsApp per day. [47]
Date: Oct 30, 2020
WhatsApp is the most popular messaging app in the world on Android despite having low penetration rates in key markets such as the U.S. [48]
Last Accessed: Dec 4, 2020
57.86% of WhatsApp users respond to messages in less than 1 minute. [49]
Last Accessed: Dec 4, 2020
25% of Instagram's influencer followers follow female influencers aged between 25 and 34 years. [50]
Date: Oct 30, 2020
Sources
1.
Meta 2023 Annual Report
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001326801/c7318154-f6ae-4866-89fa-f0c589f2ee3d.pdfDate: Feb 2, 2024
2.
3.
We Are Social
https://wearesocial.com/us/blog/2024/01/digital-2024-5-billion-social-media-users/Date: Jan 31, 2024
4.
Pew Research Center
https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/Date: Apr 7, 2021
5.
6.
7.
Facebook
https://transparency.meta.com/reports/government-data-requests/country/Last Accessed: Jun 9, 2024
8.
Facebook
https://transparency.meta.com/reports/community-standards-enforcement/fake-accounts/facebook/Last Accessed: Jun 9, 2024
9.
10.
Pew Research Center
https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/Date: Aug 10, 2023
11.
12.
MediaKix
https://mediakix.com/influencer-marketing-resources/influencer-marketing-industry-statistics-survey-benchmarks/Last Accessed: Dec 4, 2020
13.
14.
15.
16.
17.
18.
19.
20.
21.
The Motley Fool
https://www.fool.com/earnings/call-transcripts/2019/04/25/facebook-inc-fb-q1-2019-earnings-call-transcript.aspxDate: Apr 25, 2019
22.
23.
24.
25.
Reuters
http://blogs.reuters.com/mediafile/2011/01/11/farm-bureau-finds-wealthy-friend-in-facebook/Date: Jan 11, 2011
26.
27.
28.
The Guardian
https://www.theguardian.com/technology/pda/2010/aug/05/facebook-friendster-patentsDate: Aug 5, 2010
29.
30.
AOL
https://www.aol.com/2010/08/20/facebook-acquires-instant-messengers-hot-potato/Date: Aug 20, 2010
31.
32.
Mashable
https://mashable.com/2011/01/25/facebook-acquires-hyper-local-mobile-advertising-service/Date: Jan 25, 2011
33.
The New York Times
https://bits.blogs.nytimes.com/2011/03/01/facebook-acquires-beluga-a-group-messaging-service/Date: Mar 1, 2011
34.
35.
TechCrunch
https://techcrunch.com/2012/06/18/facebook-scoops-up-face-com-for-100m-to-bolster-its-facial-recognition-tech/Date: Jun 18, 2012
36.
Facebook
https://about.fb.com/news/2013/02/facebook-to-acquire-atlas-from-microsoft/Date: Feb 28, 2013
37.
Yahoo Finance
https://finance.yahoo.com/news/facebook-acquires-onavo-212002739.htmlDate: Oct 18, 2013
38.
39.
40.
The Guardian
https://www.theguardian.com/technology/2014/mar/28/facebook-buys-uk-maker-solar-powered-drones-internetDate: Mar 28, 2014
41.
42.
43.
44.
Apple
https://apps.apple.com/story/id1438574124?ign-itscg=as10001&ign-itsct=BESTOF_SC18_PT122_US_SI1438574124Last Accessed: Dec 4, 2020
45.
eMarketer
https://www.emarketer.com/content/instagrams-new-explore-ads-signal-potential-changes-to-organic-reachDate: Jul 9, 2019
46.
Pew Research Center
https://www.journalism.org/2019/10/02/americans-are-wary-of-the-role-social-media-sites-play-in-delivering-the-news/Date: Oct 2, 2019
47.
The Motley Fool
https://www.fool.com/earnings/call-transcripts/2020/10/30/facebook-fb-q3-2020-earnings-call-transcript/Date: Oct 30, 2020
48.
Hootsuite/We Are Social
https://blog.hootsuite.com/11-people-join-social-every-second/Last Accessed: Dec 4, 2020
49.
A Study of WhatsApp Usage Patterns and Prediction Models Without Message Content
https://arxiv.org/pdf/1802.03393.pdfLast Accessed: Dec 4, 2020
50.
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