NASDAQ: BIDU
Baidu Inc Stock

$121.11+2.01 (+1.69%)
Updated Jun 9, 2026
BIDU Price
$121.11
Fair Value Price
$159.91
Market Cap
$41.19B
52 Week Low
$83.30
52 Week High
$165.30
P/E
938.84x
P/B
1.04x
P/S
2.03x
PEG
1.29x
Dividend Yield
N/A
Revenue
$18.93B
Earnings
$190.87M
Gross Margin
42.1%
Operating Margin
3.53%
Profit Margin
1%
Debt to Equity
0.59
Operating Cash Flow
N/A
Beta
1.21
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A

BIDU Overview

Baidu, Inc. is a prominent Chinese technology company that offers various internet-based services, primarily focusing on digital marketing and cloud computing, all delivered through its extensive online platform within the People's Republic of China. The company's operations are segmented into two main divisions: Baidu Core and iQIYI. The Baidu Core segment encompasses a wide array of services, including online marketing derived from search queries and user feeds, comprehensive cloud solutions, and innovative products and services developed from its artificial intelligence initiatives. This segment also operates Haokan, a popular short-video platform featuring both user-generated and professionally produced content. Conversely, the iQIYI segment is dedicated to its online entertainment video platform, which provides a diverse selection of media content, including original productions, professionally created shows, and material acquired from partners. Baidu was founded in the year 2000 and maintains its corporate headquarters in Beijing, China.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine BIDU's potential to beat the market

CHold
  • Stocks with a Zen Rating of Hold (C) had an average return of +7.53% per year. Learn More

Zen Rating Component Grades

C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Internet Content & Information

Industry Rating
B
BIDU
Ranked
#28 of 49

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$3.14A
$4.69A
$11.56A
View Top Internet Content & Information Stocks

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BIDU News

Overview

Due Diligence Score

Industry Average (33)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how BIDU scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

BIDU ($121.11) is undervalued by 24.26% relative to our estimate of its Fair Value price of $159.91 based on Discounted Cash Flow (DCF) modelling, but does not have a significant margin of safety
Below Fair Value Valuation
BIDU ($121.11) is significantly undervalued by 24.26% relative to our estimate of its Fair Value price of $159.91 based on Discounted Cash Flow (DCF) modelling, which includes a healthy margin of safety
Significantly Below Fair Value Valuation
BIDU ($121.11) is trading above... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 30 more BIDU due diligence checks available for Premium users.

Valuation

BIDU fair value

Fair Value of BIDU stock based on Discounted Cash Flow (DCF)

Price
$121.11
Fair Value
$159.91
Undervalued by
24.26%
BIDU ($121.11) is undervalued by... subscribe to Premium to read more.
Below Fair Value Valuation
BIDU ($121.11) is significantly undervalued... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
BIDU ($121.11) is trading above... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation

BIDU price to earnings (PE)

For valuing profitable companies with steady earnings

Company
938.84x
Industry
33.57x
Market
14.33x
BIDU is poor value based... subscribe to Premium to read more.
P/E vs Industry Valuation
BIDU is poor value based... subscribe to Premium to read more.
P/E vs Market Valuation

BIDU price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
1.04x
Industry
7.43x
BIDU is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

BIDU price to earnings growth (PEG)

For valuing profitable companies with growth potential

BIDU is poor value relative... subscribe to Premium to read more.
PEG Value Valuation

BIDU's financial health

Profit margin

Revenue
$4.6B
Net Income
$499.3M
Profit Margin
10.7%
BIDU's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$65.2B
Liabilities
$22.8B
Debt to equity
0.59
BIDU's short-term assets ($22.84B) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
BIDU's short-term assets ($22.84B) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
BIDU's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
BIDU's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
N/A
Investing
N/A
Financing
N/A

BIDU vs Internet Content & Information Stocks

TickerZen RatingMarket Cap1d %P/EP/B
BIDUC$41.19B+1.69%938.84x1.04x
RDDTC$34.29B+4.08%47.37x10.78x
TWLOB$31.07B-3.69%301.01x3.99x
NBISD$55.89B+0.97%N/A7.72x
TMEC$21.00B0.00%10.71x1.92x

Baidu Stock FAQ

What is Baidu's quote symbol?

(NASDAQ: BIDU) Baidu trades on the NASDAQ under the ticker symbol BIDU. Baidu stock quotes can also be displayed as NASDAQ: BIDU.

If you're new to stock investing, here's how to buy Baidu stock.

What is the 52 week high and low for Baidu (NASDAQ: BIDU)?

(NASDAQ: BIDU) Baidu's 52-week high was $165.30, and its 52-week low was $83.30. It is currently -26.73% from its 52-week high and 45.39% from its 52-week low.

How much is Baidu stock worth today?

(NASDAQ: BIDU) Baidu currently has 2,721,000,000 outstanding shares. With Baidu stock trading at $121.11 per share, the total value of Baidu stock (market capitalization) is $41.19B.

Baidu stock was originally listed at a price of $12.25 in Aug 5, 2005. If you had invested in Baidu stock at $12.25, your return over the last 20 years would have been 888.33%, for an annualized return of 12.14% (not including any dividends or dividend reinvestments).

How much is Baidu's stock price per share?

(NASDAQ: BIDU) Baidu stock price per share is $121.11 today (as of Jun 9, 2026).

What is Baidu's Market Cap?

(NASDAQ: BIDU) Baidu's market cap is $41.19B, as of Jun 10, 2026.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Baidu's market cap is calculated by multiplying BIDU's current stock price of $121.11 by BIDU's total outstanding shares of 2,721,000,000.
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