NASDAQ: NATR
Natures Sunshine Products Inc Stock

$19.76-0.03 (-0.15%)
Updated Jun 8, 2026
NATR Price
$19.76
Fair Value Price
$39.97
Market Cap
$347.48M
52 Week Low
$12.97
52 Week High
$28.14
P/E
17.8x
P/B
2.08x
P/S
0.86x
PEG
2.05x
Dividend Yield
N/A
Revenue
$489.79M
Earnings
$19.89M
Gross Margin
72.7%
Operating Margin
6.16%
Profit Margin
4.1%
Debt to Equity
0.57
Operating Cash Flow
$31M
Beta
0.64
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A

NATR Overview

Nature's Sunshine Products, Inc. is a natural health and wellness enterprise that primarily manufactures and distributes a wide array of nutritional supplements and personal care products. The company's operational reach spans several continents, including Asia, Europe, North America, and Latin America. Its comprehensive nutritional offerings cater to general well-being, providing support for blood sugar regulation, bone density, cellular vitality, cognitive sharpness, joint mobility, mood balance, sexual wellness, sleep quality, athletic performance, and visual acuity. Additionally, it supplies specialized products for immune support, cardiovascular health, and digestive function, alongside solutions for weight management. In the personal care segment, their product line includes items such as essential oils and lotions, aloe vera gels, botanical shampoos, herbal skin treatments, dental care products like toothpaste, and skin cleansing formulations. These goods are sold under the company's proprietary Nature's Sunshine and Synergy WorldWide brands, primarily through an extensive network of independent sales consultants. Established in 1972, the organization is headquartered in Lehi, Utah.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine NATR's potential to beat the market

AStrong Buy
  • Stocks with a Zen Rating of Strong Buy (A) had an average return of +32.52% per year. Learn More

Zen Rating Component Grades

A
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Food

Industry Rating
C
NATR
Ranked
#1 of 44

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$11.34A
$75.45B
$58.36B
View Top Food Stocks

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NATR News

Overview

Due Diligence Score

Industry Average (29)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how NATR scored across 38 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

NATR ($19.76) is undervalued by 50.57% relative to our estimate of its Fair Value price of $39.97 based on Discounted Cash Flow (DCF) modelling, but does not have a significant margin of safety
Below Fair Value Valuation
NATR ($19.76) is significantly undervalued by 50.57% relative to our estimate of its Fair Value price of $39.97 based on Discounted Cash Flow (DCF) modelling, which includes a healthy margin of safety
Significantly Below Fair Value Valuation
NATR ($19.76) is trading above... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 35 more NATR due diligence checks available for Premium users.

Valuation

NATR fair value

Fair Value of NATR stock based on Discounted Cash Flow (DCF)

Price
$19.76
Fair Value
$39.97
Undervalued by
50.57%
NATR ($19.76) is undervalued by... subscribe to Premium to read more.
Below Fair Value Valuation
NATR ($19.76) is significantly undervalued... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
NATR ($19.76) is trading above... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation

NATR price to earnings (PE)

For valuing profitable companies with steady earnings

Company
17.8x
Industry
5.08x
Market
14.72x
NATR is poor value based... subscribe to Premium to read more.
P/E vs Industry Valuation
NATR is poor value based... subscribe to Premium to read more.
P/E vs Market Valuation

NATR price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
2.08x
Industry
1.41x
NATR is poor value based... subscribe to Premium to read more.
P/B vs Industry Valuation

NATR price to earnings growth (PEG)

For valuing profitable companies with growth potential

NATR is poor value relative... subscribe to Premium to read more.
PEG Value Valuation

NATR's financial health

Profit margin

Revenue
$122.9M
Net Income
$5.1M
Profit Margin
4.2%
NATR's Earnings (EBIT) of $30.18M... subscribe to Premium to read more.
Interest Coverage Financials
NATR's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$261.5M
Liabilities
$94.5M
Debt to equity
0.57
NATR's short-term assets ($178.59M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
NATR's short-term assets ($178.59M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
NATR's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
NATR's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
-$1.8M
Investing
-$2.5M
Financing
-$1.6M
NATR's operating cash flow ($30.87M)... subscribe to Premium to read more.
Debt Coverage Financials

NATR vs Food Stocks

TickerZen RatingMarket Cap1d %P/EP/B
NATRA$347.48M-0.15%17.80x2.08x
USNAC$345.26M+3.72%38.96x0.64x
LWAYC$359.12M-0.42%23.98x3.98x
BGSC$306.81M-3.08%-3.94x0.76x
BYNDF$389.08M+6.49%0.42x-18.45x

Natures Sunshine Products Stock FAQ

What is Natures Sunshine Products's quote symbol?

(NASDAQ: NATR) Natures Sunshine Products trades on the NASDAQ under the ticker symbol NATR. Natures Sunshine Products stock quotes can also be displayed as NASDAQ: NATR.

If you're new to stock investing, here's how to buy Natures Sunshine Products stock.

What is the 52 week high and low for Natures Sunshine Products (NASDAQ: NATR)?

(NASDAQ: NATR) Natures Sunshine Products's 52-week high was $28.14, and its 52-week low was $12.97. It is currently -29.78% from its 52-week high and 52.32% from its 52-week low.

How much is Natures Sunshine Products stock worth today?

(NASDAQ: NATR) Natures Sunshine Products currently has 17,584,871 outstanding shares. With Natures Sunshine Products stock trading at $19.76 per share, the total value of Natures Sunshine Products stock (market capitalization) is $347.48M.

Natures Sunshine Products stock was originally listed at a price of $26.00 in Dec 31, 1997. If you had invested in Natures Sunshine Products stock at $26.00, your return over the last 28 years would have been -24%, for an annualized return of -0.98% (not including any dividends or dividend reinvestments).

How much is Natures Sunshine Products's stock price per share?

(NASDAQ: NATR) Natures Sunshine Products stock price per share is $19.76 today (as of Jun 8, 2026).

What is Natures Sunshine Products's Market Cap?

(NASDAQ: NATR) Natures Sunshine Products's market cap is $347.48M, as of Jun 10, 2026.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Natures Sunshine Products's market cap is calculated by multiplying NATR's current stock price of $19.76 by NATR's total outstanding shares of 17,584,871.
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