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NASDAQ: PRPL
Purple Innovation Inc Stock Ownership - Who owns Purple Innovation?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Purple Innovation Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Todd E. VogensenChief Financial Officer2025-03-316,970$0.76
$5.29kSell
Robert DemartiniChief Executive Officer2025-03-3123,232$0.76
$17.63kSell
Jeffery Scott KerbyChief of Owned Retail2025-03-314,647$0.76
$3.53kSell
George Turner UlrichPrincipal Accounting Officer2025-03-312,249$0.76
$1.71kSell
Robert DemartiniChief Executive Officer2025-03-2548,167$0.79
$38.05kSell
Jeffery Scott KerbyChief of Owned Retail2025-03-153,142$0.90
$2.83kSell
Robert DemartiniChief Executive Officer2025-03-1516,337$0.90
$14.70kSell
George Turner UlrichPrincipal Accounting Officer2025-03-151,455$0.90
$1.31kSell
George Turner UlrichPrincipal Accounting Officer2025-03-152,152$0.90
$1.94kSell
Todd E. VogensenChief Financial Officer2025-03-1412,488$0.90
$11.24kSell

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Net Insider Buy/Sell (L12M) Ownership

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PRPL Shareholders

What type of owners hold Purple Innovation Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Coliseum Capital Management LLC43.50%46,855,291$26.38MInsider
Coliseum Capital Management LLC43.50%46,855,291$26.38MInstitution
No Street GP LP4.55%4,904,030$2.76MInstitution
Blackrock Inc3.95%4,254,321$2.40MInstitution
Fmr LLC3.38%3,641,084$2.05MInstitution
Douglas Scott Peterson3.00%3,233,959$1.82MInsider
Vanguard Group Inc2.76%2,971,021$1.67MInstitution
Wasatch Advisors LP2.60%2,800,109$1.58MInstitution
Coliseum Capital Coinvest III LP1.61%1,734,476$976.51kInsider
Geode Capital Management LLC1.25%1,347,084$758.41kInstitution

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PRPL vs Furnishings Fixture & Appliance Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
PRPL57.25%42.75%Net BuyingNet Selling
IRBT58.51%19.93%Net SellingNet Selling
NTZ3.47%0.00%
LCUT23.13%76.87%Net SellingNet Selling
CRWS23.47%76.53%Net BuyingNet Selling
View Top Furnishings Fixture & Appliance Stocks

Purple Innovation Stock Ownership FAQ

Who owns Purple Innovation?

Purple Innovation (NASDAQ: PRPL) is owned by 70.85% institutional shareholders, 52.92% Purple Innovation insiders, and 0.00% retail investors. Coliseum Capital Management LLC is the largest individual Purple Innovation shareholder, owning 46.86M shares representing 43.50% of the company. Coliseum Capital Management LLC's Purple Innovation shares are currently valued at $26.38M.

If you're new to stock investing, here's how to buy Purple Innovation stock.
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