NASDAQ: PRPL
Purple Innovation Inc Stock

$0.58+0.02 (+3.57%)
Updated Apr 21, 2025
PRPL Price
$0.58
Fair Value Price
N/A
Market Cap
$62.36M
52 Week Low
$0.56
52 Week High
$1.75
P/E
-0.64x
P/B
3.09x
P/S
0.17x
PEG
N/A
Dividend Yield
N/A
Revenue
$487.88M
Earnings
-$97.90M
Gross Margin
37.1%
Operating Margin
-16.46%
Profit Margin
-20.1%
Debt to Equity
14.24
Operating Cash Flow
-$18M
Beta
1.8
Next Earnings
May 5, 2025
Ex-Dividend
N/A
Next Dividend
N/A

PRPL Overview

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine PRPL's potential to beat the market

CHold
  • Stocks with a Zen Rating of Hold (C) had an average return of +7.53% per year. Learn More

Zen Rating Component Grades

C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Furnishings Fixture & Appliance

Industry Rating
B
PRPL
Ranked
#19 of 26

Top Ranked Stocks in Industry

View Top Furnishings Fixture & Appliance Stocks

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PRPL News

Overview

Due Diligence Score

Industry Average (29)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how PRPL scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

PRPL is unprofitable, so we are unable to calculate its intrinsic value according to an updated version of Benjamin Graham's Formula from "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
PRPL is poor value based on its book value relative to its share price (3.09x), compared to the US Furnishings Fixtures & Appliances industry average (2.07x)
P/B vs Industry Valuation
PRPL is unprofitable, so we... subscribe to Premium to read more.
PEG Value Valuation
There are 30 more PRPL due diligence checks available for Premium users.

Valuation

PRPL price to earnings (PE)

For valuing profitable companies with steady earnings

Company
-0.64x
Industry
16.32x
Market
27.14x

PRPL price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
3.09x
Industry
2.07x
PRPL is poor value based... subscribe to Premium to read more.
P/B vs Industry Valuation

PRPL's financial health

Profit margin

Revenue
$129.0M
Net Income
-$8.5M
Profit Margin
-6.6%
PRPL's cash burn is expected... subscribe to Premium to read more.
Interest Coverage Financials
PRPL's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$307.8M
Liabilities
$287.6M
Debt to equity
14.24
PRPL's short-term assets ($126.37M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
PRPL's long-term liabilities ($186.63M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
PRPL's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
PRPL's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$6.8M
Investing
-$1.1M
Financing
$0.0
PRPL's cash and short-term investments... subscribe to Premium to read more.
Debt Coverage Financials

PRPL vs Furnishings Fixture & Appliance Stocks

TickerZen RatingMarket Cap1d %P/EP/B
PRPLC$62.36M+2.84%-0.64x3.09x
IRBTF$58.35M-5.22%-0.39x0.95x
NTZ$44.72M+0.74%-2.60x0.60x
LCUTB$84.00M-0.52%-5.34x0.37x
VIOTB$85.86M-8.03%9.84x0.43x

Purple Innovation Stock FAQ

What is Purple Innovation's quote symbol?

(NASDAQ: PRPL) Purple Innovation trades on the NASDAQ under the ticker symbol PRPL. Purple Innovation stock quotes can also be displayed as NASDAQ: PRPL.

If you're new to stock investing, here's how to buy Purple Innovation stock.

What is the 52 week high and low for Purple Innovation (NASDAQ: PRPL)?

(NASDAQ: PRPL) Purple Innovation's 52-week high was $1.75, and its 52-week low was $0.56. It is currently -66.91% from its 52-week high and 3.39% from its 52-week low.

How much is Purple Innovation stock worth today?

(NASDAQ: PRPL) Purple Innovation currently has 107,710,475 outstanding shares. With Purple Innovation stock trading at $0.58 per share, the total value of Purple Innovation stock (market capitalization) is $62.36M.

Purple Innovation stock was originally listed at a price of $9.50 in Oct 29, 2015. If you had invested in Purple Innovation stock at $9.50, your return over the last 9 years would have been -93.91%, for an annualized return of -26.72% (not including any dividends or dividend reinvestments).

How much is Purple Innovation's stock price per share?

(NASDAQ: PRPL) Purple Innovation stock price per share is $0.58 today (as of Apr 21, 2025).

What is Purple Innovation's Market Cap?

(NASDAQ: PRPL) Purple Innovation's market cap is $62.36M, as of Apr 22, 2025.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Purple Innovation's market cap is calculated by multiplying PRPL's current stock price of $0.58 by PRPL's total outstanding shares of 107,710,475.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.