NASDAQ: VRA
Vera Bradley Inc Stock

$1.85-0.08 (-4.15%)
Updated Apr 21, 2025
VRA Price
$1.85
Fair Value Price
$1.30
Market Cap
$51.25M
52 Week Low
$1.73
52 Week High
$8.33
P/E
-0.86x
P/B
0.29x
P/S
0.29x
PEG
N/A
Dividend Yield
N/A
Revenue
$371.97M
Earnings
-$62.19M
Gross Margin
50.2%
Operating Margin
-11.39%
Profit Margin
-16.7%
Debt to Equity
0.71
Operating Cash Flow
-$14M
Beta
1.37
Next Earnings
Jun 10, 2025
Ex-Dividend
N/A
Next Dividend
N/A

VRA Overview

Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and verabradley.com, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of January 29, 2022, it operated 70 full-line and 75 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including www.puravidabracelets.com, www.puravidabracelets.eu, and www.puravidabracelets.ca. It also sells its Vera Bradley branded products to approximately 1,800 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine VRA's potential to beat the market

DSell
  • Stocks with a Zen Rating of Sell (D) had an average loss of -4.50% per year. Learn More

Zen Rating Component Grades

D
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Shoe

Industry Rating
C
VRA
Ranked
#11 of 13

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$28.05B
$11.46B
$12.86B
View Top Shoe Stocks

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VRA News

Overview

Due Diligence Score

Industry Average (40)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how VRA scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

VRA ($1.85) is overvalued by 42.71% relative to our estimate of its Fair Value price of $1.30 based on Discounted Cash Flow (DCF) modelling
Below Fair Value Valuation
VRA ($1.85) is not significantly undervalued (42.71%) relative to our estimate of its Fair Value price of $1.30 based on Discounted Cash Flow (DCF) modelling, when including a healthy margin of safety
Significantly Below Fair Value Valuation
VRA is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 30 more VRA due diligence checks available for Premium users.

Valuation

VRA fair value

Fair Value of VRA stock based on Discounted Cash Flow (DCF)

Price
$1.85
Fair Value
$1.30
Overvalued by
42.71%
VRA ($1.85) is overvalued by... subscribe to Premium to read more.
Below Fair Value Valuation
VRA ($1.85) is not significantly... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
VRA is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation

VRA price to earnings (PE)

For valuing profitable companies with steady earnings

Company
-0.86x
Industry
21.64x
Market
27.14x

VRA price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
0.29x
Industry
4.63x
VRA is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

VRA's financial health

Profit margin

Revenue
$100.0M
Net Income
-$47.0M
Profit Margin
-47%
VRA's cash and short-term investments... subscribe to Premium to read more.
Interest Coverage Financials
VRA's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$306.7M
Liabilities
$127.7M
Debt to equity
0.71
VRA's short-term assets ($164.87M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
VRA's short-term assets ($164.87M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
VRA's debt has increased relative... subscribe to Premium to read more.
Shrinking Debt Financials
VRA's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$21.7M
Investing
-$4.3M
Financing
-$644.0k
VRA's cash and short-term investments... subscribe to Premium to read more.
Debt Coverage Financials

VRA vs Shoe Stocks

TickerZen RatingMarket Cap1d %P/EP/B
VRAD$51.25M-4.15%-0.86x0.29x
RCKYB$95.97M+0.16%8.41x0.41x
FORD$6.03M-0.72%-2.63x2.65x
AREBF$2.45M-53.68%-0.01x-0.32x
DBID$125.70M-1.13%-13.10x0.45x

Vera Bradley Stock FAQ

What is Vera Bradley's quote symbol?

(NASDAQ: VRA) Vera Bradley trades on the NASDAQ under the ticker symbol VRA. Vera Bradley stock quotes can also be displayed as NASDAQ: VRA.

If you're new to stock investing, here's how to buy Vera Bradley stock.

What is the 52 week high and low for Vera Bradley (NASDAQ: VRA)?

(NASDAQ: VRA) Vera Bradley's 52-week high was $8.33, and its 52-week low was $1.73. It is currently -77.78% from its 52-week high and 6.94% from its 52-week low.

How much is Vera Bradley stock worth today?

(NASDAQ: VRA) Vera Bradley currently has 27,700,900 outstanding shares. With Vera Bradley stock trading at $1.85 per share, the total value of Vera Bradley stock (market capitalization) is $51.25M.

Vera Bradley stock was originally listed at a price of $24.85 in Oct 21, 2010. If you had invested in Vera Bradley stock at $24.85, your return over the last 14 years would have been -92.56%, for an annualized return of -16.94% (not including any dividends or dividend reinvestments).

How much is Vera Bradley's stock price per share?

(NASDAQ: VRA) Vera Bradley stock price per share is $1.85 today (as of Apr 21, 2025).

What is Vera Bradley's Market Cap?

(NASDAQ: VRA) Vera Bradley's market cap is $51.25M, as of Apr 22, 2025.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Vera Bradley's market cap is calculated by multiplying VRA's current stock price of $1.85 by VRA's total outstanding shares of 27,700,900.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.